Digital & Social Media Strategy - Group 3

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KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens 2 (Sep. ‘20), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://bit.ly/2XT7dFU

Education

Agenda
Competitive analysis
Creative concept
Social media marketing
Advertising campaign
Influencers
Timeline
Budget
Digital
Marketing
Strategy
|
Valentines
day
2021

Competitive
analysis
Digital
Marketing
Strategy
|
Valentines
day
2021

Creative
concept
GNTM
#Wannabeinlove
#singlealltheway
Digital
Marketing
Strategy
|
Valentines
day
2021

Social media marketing
Digital
Marketing
Strategy
|
Valentines
day
2021

Advertising
campaign
FACEBOOK -INSTAGRAM ADS
GOOGLE DISPLAY- SEARCH
ADVERTORIAL ARTICLE
Digital
Marketing
Strategy
|
Valentines
day
2021

Media plan analysis
Digital
Marketing
Strategy
|
Valentines
day
2021

Influencers
VEMO JOHN SOULA GLAMOUROUS
Digital
Marketing
Strategy
|
Valentines
day
2021

Timeline of activities
Content Marketing
Social media
Marketing
Influencer 1
Traffic Campaign
1-15
JANUARY
Social media
Marketing
Remarketing
campaign
Influencer 2
1-14
FEBRUARY
Remarketing
campaign
Advertorial article
15-31
JANUARY
Digital
Marketing
Strategy
|
Valentines
day
2021

Digital
Marketing
Strategy
|
Valentines
day
2021
Budget
analysis

Thank you!
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