2. About
I was born and raised in Orange County, California, and moved to beautiful
Colorado in 2009 to attend college for art & marketing. I graduated from the
University of Denver with honors in 2014, and have since been sharpening
my marketing skills in both business and consumer facing roles in the digital
marketing sphere.
Hello, my name is Alicia Rausch.
3. Qualifications
WORKHORSE 45
Littleton, CO
Digital Marketing Manager
July 2014 - current
Social Media and Marketing Intern
April 2014 - July 2014
Provided account management for anywhere between 3-6 client accounts managing all tasks,
timelines, hours, and budgets
Developed a content calendar for each client detailing post copy, and creation of graphics
Created and executed day to day platform management and timely customer support for client brands
Headed creative direction and creation of all graphic images, editing, food styling, and photography
Lead social and marketing strategy planning meetings and presentations to clients, as well as
spearheaded implementation of all approved strategies each quarter.
Worked with third party clients to organize Google Adwords campaigns
Developed and executed PR influencer campaigns through partnerships with influential bloggers.
Created, maintained, and analyzed monthly analytic reports key in determining ROI on ad spend
across social channels
Actively managed and mentored interns, including giving direction, teaching new skills, developing
their current skill set, and giving them a real-world understanding of the advertising industry while
tailoring the program to their interests in the field.
4. Qualifications
UNIVERSITY OF DENVER
Denver, CO
Salemi, Sicily, Italy
Marketing Consultant and Art Director
April 2013 - July 2013
CARSKADON & ASSOCIATES
Denver, CO
Marketing & PR Assistant
August 2013 - July 2014
Assist startups with product and company launches though ascertaining client needs
and assisting them with legalities, securing investors, promotion and sales of
products
Collaborate with international clients to introduce products, and increase sales in the
US through branding, design, managing of social media, and connecting with retail
stores
Create national email and press campaigns, in addition to maintaining the extensive
press lists for distribution
Collaborated with a self-directed team of interdisciplinary students to create the first
ever integrated marketing and advertising tourism campaign for the town of Salemi,
Sicily
Navigated cross-culturally; built strategic relationships with the mayor and city officials
Designed web presence and logo, assisted with brand positioning, marketing
research, and created a comprehensive marketing plan aimed at American tourists
Conducted market research in Sicily to inform decisions and strategy
7. Case Study B: ALO Drink
ALO Drink, the #1 ready-to-drink aloe vera drink in
the U.S., is made with organic aloe vera and fruit
juices. There are 18 varieties of ALO - so there’s a
flavor for every mood.
The Challenge: Increase sales of ALO Drink in
stores utilizing an integrated digital marketing
strategy on a very limited budget, as well as
overcoming the lack of knowledge surrounding
ingesting aloe vera for it’s healing properties.
8. Content Strategy
We tackled the takeover of the social media channels by constructing content calendars that detailed the copy and
accompanying graphics from month to month. This allowed us to plan for and maximize our engagement on holidays,
during events, etc. We utilized scheduling platforms like Hootsuite to make sure posts go out in a timely manner.
9. Content Curation and Platform Management
Daily platform management allows us to
interact with our consumers directly in a
casual, approachable manner. Though
interacting with our fans on Facebook,
Twitter, and Instagram, I’ve dealt with
customer service issues, ran contests,
made organic connections with
influencers like Denver Bronco Cody
Latimer, curated some amazing fan
photos, and much more.
11. Promotional Contest Campaigns
The Summer of ALO-ve Giveaway was run to
raise brand awareness and hand out some
drinks for the summer months to our fans. We
saw great engagement for our brand, and had
an increase of over 4,000 fans over the three
months we ran this campaign.
12. Event Partnerships
We’ve taken ALO to events large and small,
from New York Fashion Week, to Coachella, to
the Whole Planet Music Series in LA.
13. Brand Partners
We’ve partnered with brands like Way Better
Snacks, Bobo’s Oat Bars, Perfect Bar, White
Girl Salsa, and other natural food brands for
giveaways and trade show promotions.
14. Influencers
ALO has many fans! I’ve been fortunate enough
to help the brand team up with talented
individuals like musician Andy Allo, Broncos
player Cody Latimer, and the Jim Dunn Racing
team.
15. Work: Blogger Partnerships
● The Realistic Nutritionist
● Cooking Quinoa
● The Cookie Rookie
● Whistle & Ivy
● One Sweet Appetite
● Wannabite
18. Social Media and Web Analytics
For ALO, each month I would construct and analyze reports on social media endeavors to inform strategy moving forward.
