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Kiko Corsentino 
SOCIAL 
SELLING 
social selling doesn’t stop after the sale!
2 
Kiko Corsentino 
digital entrepreneur / project manager / IT consultant 
kiko.corsentino 
kikocorsentino 
kikocorsentin...
3 
Social Media Marketing 
general rules 
Op#mize 
Your 
Bio 
Listen 
Before 
Write 
Organize 
Your 
Master 
Strategy 
Mak...
4 
Social Media Marketing Objectives 
why social media presence? 
Goals 
Build 
Brand 
Awareness 
Engage 
Customers 
Incre...
5 
Social Selling 
the way for selling 
Customer 
Opportunity 
Lead 
Stranger 
Customer 
Delight 
with 
contents 
& 
augme...
6 
Mastering Social Selling 
social is always ON and always NOW 
establish 
professional 
online 
presence 
build 
strong ...
7 
Social Media Stats 
numbers facts
8 
VIP 
content 
marke?ng 
customer 
care 
updates 
storytelling 
tell me about yourself 
skip 1000-words updates 
show me...
9 
explore 
meme 
hashtags 
links 
rela?onship 
provide value to cultivate relationship 
insert links about news (and use ...
10 
reward 
engage 
context 
quality 
boards 
organize your pins in thematic boards 
use high quality images 
add context ...
11 
crea?vity 
interact 
hashtags 
commemorate 
share 
share relevant images 
#dont #go #hashtag #crazy 
commemorate event...
12 
hashtag 
Hangout 
SERP 
circles 
it’S 
Google 
use it because it’s Google’s asset! 
organize your circles/community 
s...
13 
reputa?on 
messages 
newsfeed 
first 
impression 
offerings 
make the right first impression 
showcase your offerings ...
14 
Other Social Networks & Friends 
all is different
15 
Social Media Tools 
that will save you (not only) time 
FanPageKarma 
Klout 
UnFollowers 
Hootsuite 
Buffer
16 
Social Media Marketing Roadmap 
well-structured and planned social media marketing campaign 
TOOLS 
PLAN BUDGET 
TIME ...
17 
Search Engine Marketing Roadmap 
well-structured and planned social media marketing campaign 
Landing 
Page 
Call 
to ...
18 
Case: Isola d’Elba 
SUCCESS 
viral buzzing 
media contents 
press
19 
Case: visitMaldive 
SUCCESS 
AdWords 
landing page 
KPI
20 
Case: VISITO Tuscany 
SUCCESS 
mobile app 
geolocation 
augmented reality
21 
Any Question ??? 
WHAT WHY WHERE WHEN WHO HOW
THANKS 
FOR 
WATCH 
!!!
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Digital selling, social selling: how to?

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Social selling doesn’t stop after the sale!
Mastering social selling through well structured and planned digital campaign.

Published in: Social Media

Digital selling, social selling: how to?

  1. 1. Kiko Corsentino SOCIAL SELLING social selling doesn’t stop after the sale!
  2. 2. 2 Kiko Corsentino digital entrepreneur / project manager / IT consultant kiko.corsentino kikocorsentino kikocorsentino FrancescoKikoCorsentino kikocorsentino kiko@corsentino.net 320.68.89.703 www.corsentino.net
  3. 3. 3 Social Media Marketing general rules Op#mize Your Bio Listen Before Write Organize Your Master Strategy Make Editorial Calendar
  4. 4. 4 Social Media Marketing Objectives why social media presence? Goals Build Brand Awareness Engage Customers Increase Community Drive Traffic to Website Sell Products/Services Customer Care Gain Feedback & Intelligence Generate Leads/Database
  5. 5. 5 Social Selling the way for selling Customer Opportunity Lead Stranger Customer Delight with contents & augment customer loyalty Opportunity Use social media to close sales Lead Turn them in opportuni#es Stranger ANract right people
  6. 6. 6 Mastering Social Selling social is always ON and always NOW establish professional online presence build strong strategy for content marke#ng find right people to turn in customer and develop strong rela#onship analy#cs: measure, measure, measure! integrate (with other tools)
  7. 7. 7 Social Media Stats numbers facts
  8. 8. 8 VIP content marke?ng customer care updates storytelling tell me about yourself skip 1000-words updates show me your chops help me, solve my problem (social customer care) “I love being a VIP” (take relationship to the next level) road test
  9. 9. 9 explore meme hashtags links rela?onship provide value to cultivate relationship insert links about news (and use shortlinks) embrace the hashtags start a meme explore twittersphere (hashtag, influencer, topics) road test
  10. 10. 10 reward engage context quality boards organize your pins in thematic boards use high quality images add context with content (pin description) engage with other pinners reward! road test
  11. 11. 11 crea?vity interact hashtags commemorate share share relevant images #dont #go #hashtag #crazy commemorate events and moments interact with fans free your creativity road test
  12. 12. 12 hashtag Hangout SERP circles it’S Google use it because it’s Google’s asset! organize your circles/community share compelling content to get discovered in SERP broadcast events using Hangout embrace hashtags road test
  13. 13. 13 reputa?on messages newsfeed first impression offerings make the right first impression showcase your offerings capture attention in the newsfeed send the right message & interact in the right groups pay attention for reputation road test
  14. 14. 14 Other Social Networks & Friends all is different
  15. 15. 15 Social Media Tools that will save you (not only) time FanPageKarma Klout UnFollowers Hootsuite Buffer
  16. 16. 16 Social Media Marketing Roadmap well-structured and planned social media marketing campaign TOOLS PLAN BUDGET TIME HAVE FUN! MEASURE 01 02 03 04 05 06
  17. 17. 17 Search Engine Marketing Roadmap well-structured and planned social media marketing campaign Landing Page Call to Ac?on Content Op?miza?on Keywords Campaign Social Media Ac?vi?es Measuring Repor?ng
  18. 18. 18 Case: Isola d’Elba SUCCESS viral buzzing media contents press
  19. 19. 19 Case: visitMaldive SUCCESS AdWords landing page KPI
  20. 20. 20 Case: VISITO Tuscany SUCCESS mobile app geolocation augmented reality
  21. 21. 21 Any Question ??? WHAT WHY WHERE WHEN WHO HOW
  22. 22. THANKS FOR WATCH !!!

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