Kiko Corsentino
SOCIAL
SELLING
social selling doesn’t stop after the sale!

2
Kiko Corsentino
digital entrepreneur / project manager / IT consultant
kiko.corsentino
kikocorsentino
kikocorsentino
FrancescoKikoCorsentino
kikocorsentino kiko@corsentino.net
320.68.89.703
www.corsentino.net

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Social Media Marketing
general rules
Op#mize
Your
Bio
Listen
Before
Write
Organize
Your
Master
Strategy
Make
Editorial
Calendar

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Social Media Marketing Objectives
why social media presence?
Goals
Build
Brand
Awareness
Engage
Customers
Increase
Community
Drive
Traffic
to
Website
Sell
Products/Services
Customer
Care
Gain
Feedback
&
Intelligence
Generate
Leads/Database

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Social Selling
the way for selling
Customer
Opportunity
Lead
Stranger
Customer
Delight
with
contents
&
augment
customer
loyalty
Opportunity
Use
social
media
to
close
sales
Lead
Turn
them
in
opportuni#es
Stranger
ANract
right
people

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Mastering Social Selling
social is always ON and always NOW
establish
professional
online
presence
build
strong
strategy
for
content
marke#ng
find
right
people
to
turn
in
customer
and
develop
strong
rela#onship
analy#cs:
measure,
measure,
measure!
integrate
(with
other
tools)

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Social Media Stats
numbers facts

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VIP
content
marke?ng
customer
care
updates
storytelling
tell me about yourself
skip 1000-words updates
show me your chops
help me, solve my problem (social customer care)
“I love being a VIP” (take relationship to the next level)
road test

9
explore
meme
hashtags
links
rela?onship
provide value to cultivate relationship
insert links about news (and use shortlinks)
embrace the hashtags
start a meme
explore twittersphere (hashtag, influencer, topics)
road test

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reward
engage
context
quality
boards
organize your pins in thematic boards
use high quality images
add context with content (pin description)
engage with other pinners
reward!
road test

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crea?vity
interact
hashtags
commemorate
share
share relevant images
#dont #go #hashtag #crazy
commemorate events and moments
interact with fans
free your creativity
road test

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hashtag
Hangout
SERP
circles
it’S
Google
use it because it’s Google’s asset!
organize your circles/community
share compelling content to get discovered in SERP
broadcast events using Hangout
embrace hashtags
road test

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reputa?on
messages
newsfeed
first
impression
offerings
make the right first impression
showcase your offerings
capture attention in the newsfeed
send the right message & interact in the right groups
pay attention for reputation
road test

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Other Social Networks & Friends
all is different

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Social Media Tools
that will save you (not only) time
FanPageKarma
Klout
UnFollowers
Hootsuite
Buffer

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Social Media Marketing Roadmap
well-structured and planned social media marketing campaign
TOOLS
PLAN BUDGET
TIME HAVE
FUN!
MEASURE
01 02 03 04 05 06

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Search Engine Marketing Roadmap
well-structured and planned social media marketing campaign
Landing
Page
Call
to
Ac?on
Content
Op?miza?on
Keywords
Campaign
Social
Media
Ac?vi?es
Measuring
Repor?ng

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Case: Isola d’Elba
SUCCESS
viral buzzing
media contents
press

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Case: visitMaldive
SUCCESS
AdWords
landing page
KPI

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Case: VISITO Tuscany
SUCCESS
mobile app
geolocation
augmented reality

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Any Question ???
WHAT WHY WHERE WHEN WHO HOW

THANKS
FOR
WATCH
!!!