The presentation illustrates Google GoMeasure media attribution.

1. Re-thinking
media attribution
Christian Bartens
MD, Datalicious
cbartens@datalicious.com
twitter.com/datalicious
blog.datalicious.com

2. Re-thinking attribution
Full path to purchase
Including ad impressions
Including offline media
Including offline sales
ROI is based on profit
Google Confidential and Proprietary 2

3. Re-thinking attribution
Including offline media
Using search calls to
action to improve
response rates, user
experience and track
offline responses
Google Confidential and Proprietary 3

4. Re-thinking attribution
Including offline sales
Adding an ‘assisted
sales’ metric to show
the true value of
digital media
Google Confidential and Proprietary 4

5. Re-thinking attribution
Analyse channel mix
Google Analytics
great to get started,
especially new funnels,
but lacking profit and
ad impressions
Google Confidential and Proprietary 5

6. THANK YOU
Christian Bartens
MD, Datalicious
cbartens@datalicious.com
twitter.com/datalicious
blog.datalicious.com