KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens (May ‘19), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/31yEXth

1. BLJOE BIDEN
STRATEGY
2020

2. Our Team
Theo Nikitopoulos George Kalantzis Tom Doukas Panos Ballas
Panos Niarchos Nelly Antoniadi Adamantia Boukouvala Eirini Kiriazopoulou

3. AWARENESS
THE STANDS AND
VALUES OF THE
CANDIDATE
Experimentati
on time
6 MONTHS
OBJECTIVES
CONVERSIONS
WEBSITE
DONATIONS

4. OUR AUDIENCE
M / F
Age: 35-64
California, USA
Liberals & Democrats

5. AWARENESS
Experimentati
on time
6 MONTHS
AUDIENCE
CONVERSIONS

6. COMPETITION
MERURY

7. STRATEGY

8. SEO
TOOLS
Social Media
Marketing
Content
Marketing
Advertising
Campaigns
Influencers
Marketing
Mobile & Email
Marketing
Tactics

9. ACTION PLAN
MERURY

10. SEO

11. CONTENT MARKETING
 Video
 Blog
 Podcast
 Photos
 Infographic

12. CONTENT MARKETING - VIDEO
AWARENESS

13. CONTENT MARKETING - BLOG
AWARENESS

14. CONTENT MARKETING - PHOTOS
AWARENESS

15. CONTENT MARKETING - INFOGRAPHIC
AWARENESS

16. SOCIAL MEDIA MARKETING
AWARENESS

17. SOCIAL MEDIA MARKETING
AWARENESS

18. SOCIAL MEDIA MARKETING
AWARENESS

19. SOCIAL MEDIA MARKETING
CONVERSIONS

20. ADVERTISING CAMPAIGN
 Facebook Ad Campaign: €350.000
 Google Ad Campaign: €30.000
 YouTube Ad Campaign: €100.000
 Twitter Ad Campaign: €20.000
 Overall Spend: €500.000
AWARENESS
Facebook
Estimated Impressions: 1M
CPM: 3,44
Google Ads - Youtube
Estimated Impressions: 500K
CPM: 0,20
Google Ads – Campaign
Estimated Clicks: 77
CPC: 0,39
Twitter
Estimated Accounts: 30K
CPC: €2

21. ADVERTISING CAMPAIGN
 Facebook Ad Campaign:
€270.000
 Google Ad – Remarketing
Display Campaign: €30.000
 Overall Spend: €300.000
CONVERSIONS
Facebook
Estimated Conversions: 1,4M
CPA: 1,88
AVG Cart: 10$
Google Ads - Remarketing
Estimated Clicks: 75K
CPC: 0,40

22. ADVERTISING CAMPAIGN
AWARENESS
CONVERSIONS

23. CONVERSIONS
ADVERTISING CAMPAIGN

24. ADVAIRTISING CAMPAIGN
CONVERSIONS

25. ADVAIRTISING CAMPAIGN
CONVERSIONS

26. INFLUENCERS MARKETING
 Research of the personalities our
targeted audience mostly likes
online
 Focusing on specific
personalities that reach out best
to our audience
 Collaborating with them to
embrace our cause and
campaign through their online
channels

27. PROPOSED INFLUENCERS
Jada Pinkett Smith
IG Handle: jadapinkettsmith
Engagement Rate: 4,15%
AV. Likes: 337,301
AV. Comments: 4,059
George Lopez
IG Handle: georgelopez
Engagement Rate: 1.97%
AV. Likes: 23.334
AV. Comments: 858

28. TACTICS
After our research we have
concluded that a PR Management
team should be set to control the
online rumors around our candidate
What we do:
 PR Management
 Crisis Management
 Astroturfing
 Reddit

29. TACTICS - REDDIT

30. TACTICS - QUORA

31. BUDGET
800,000
80,000
60,000
60,000
Advertising Spend Fee Production Implementation

32. OVERALL RESULTS
AWARENESS
Facebook
Estimated Impressions: 1M
CPM: 3,44
Google Ads - Youtube
Estimated Impressions: 500K
CPM: 0,20
Google Ads – Campaign
Estimated Clicks: 77
CPC: 0,39
Twitter
Estimated Accounts: 30K
CPC: €2
CONVERSIONS
Facebook
Estimated Conversions: 1,4M
CPA: 1,88
AVG Cart: 10$
Google Ads - Remarketing
Estimated Clicks: 75K
CPC: 0,40

33. THANK YOU!