2. Hi there! My name is Christine, and I graduated Class of ‘23 from the University of
Georgia with a BBA in Marketing. My main area of focus is digital marketing, but
I am interested in exploring careers in UX Design. I love coming up with new ideas,
creating artistic works, and bringing them to life.
Scroll down to see my works and experiences in my Marketing career and take a
peek in my life as an aspiring designer.
ABOUT ME
2000
born in Atlanta > Lawrenceville
2005
began swimming
2019
graduated from high
school
2012
learned how to
play piano
2023
University of Georgia
3. Christine Nguyen
ctn47344@uga.edu || 678.790.3331 || linkedin.com/in/christine-nguyen-54a604211
EDUCATION
University of Georgia, Athens, GA January 2021-July 2023
Bachelor of Business Administration Major: Marketing
Overall GPA: 3.58/4.0
RELEVANT COURSEWORK
Management Information Systems, Principles of Advertising, Principles of Marketing, Interpersonal Communication, Marketing
Research, Principles of Management, Typography, Predictive Modeling and Optimization, Social Media Strategy, Digital Marketing
Analytics, Consumer Buyer Behavior, International Marketing, Marketing Strategy
RELEVANT EXPERIENCE
Social Media Assistant Intern, MarketPros Responsive Solutions, Atlanta, GA September 2022
• Implemented creative marketing promotional and seasonal ideas for our cleaning clients from in and out of state
• Analyzed content and business research needed to increase engagement and expand business across specific demographics
• Responsible for writing blogs, captions, hashtags, and SEO using Anyword and Monday
Retail Sales Associate, University of Georgia Bookstore, Athens, GA August 2022 – January 2023
• Carry, shelve and straighten merchandise, stock shelves, price merchandise and assist in setting up displays and signs.
• Pick, process, and pack orders for shipping
• Provide customer service/sales functions for special events (including but not limited to graduation and athletic events)
• Support a store environment where all associates and customers are welcome
Project Management Intern, Collabarét Creative, St. Simon’s Island, GA. June 2022 – July 2022
• Developed and implemented social media posts and campaigns for Collabarét Creative on Instagram, Facebook
• Executed the social media calendar by working closely with pre-production, production, and post-production of digital
content with the CEO
• Established and promoted artists on social media and brought them to life through new, innovative, quirky, out of the box
ways
• Created and maintained KPIs to provide a data driven point of view and measured success and performance of social media
campaigns
Intern for a Day, Techtronic Industries, Smyrna, GA December 2021
• Conducted informational interviews with territory managers and sales representative
• Gained experience in product promotion, in-aisle selling, field training, consultative selling, store call process
• Implemented the steps of a store tour (product, placement, price, promotion, display)
Fall Festival Volunteer, Holy Vietnamese Martyrs Catholic Church, Norcross, GA September 2018 – Present
• Surpassed sales revenue goal of more than $225,000 for the committee
• Handled large amounts of cash and checks received from clients by inputting data
• Reduced the time needed to fold and scan tickets by devising new ideas to work efficiently and effectively
CERTIFICATION
User Experience for Web Design November 2022
LinkedIn Learning
SKILLS
• Technical: Proficient in Microsoft Office Suite (Word, PowerPoint, Excel), Adobe Sparks, Adobe InDesign, Canva, Internet
Saavy, Anyword, Monday, Google Analytics, Google Docs, Social Platforms
• Soft Skills: Passionate, Organization, Time Management, Problem Solving, Creativity, Photographic Storytelling,
Interpersonal Communication, Team-oriented, Punctual
5. MARKETING WORKS
Social Media Marketing Campaign
Marketing Research: Farm Rx
Marketing Strategy: Stay Active Massage
6. Social Media Marketing Campaign
Overview
For this campaign, the goal was to create a digital marketing strategy and campaign to promote a specific
aspect of a brand and achieve a company’s business goals. The campaign includes:
Opportunity Statement
Goal & Objective
Personas & Mood Boards
Brand’s Big Creative Idea
Communication Objective
Multichannel Tactics
Editorial Calendar
Sample Posts
Monitoring & Optimization
Budget & ROAS
The brand I selected was Primark, a retail store that aims to provide consumers the latest fashion trends and
simple lifestyle wear. To make sure they earn the title as the top brand to go to for staple, affordable clothing, the
objective of this campaign is just that- to sell everyday clothing with a target audience of young suburban American
consumers in mind.
The campaign lasts for 6 months and a Marketing Budget of:
• $150,000 is given for paid media including advertising, and influencers
• an additional $90,000 for the development of advertising creative and content for the campaign, as
well as for your agency to manage the program
7. Social Media Marketing Campaign
KEY TAKEAWAYS:
• Prepared a comprehensive Digitial Marketing Campaign on Canva
• Clearly presented digital marketing strategies and tactics aimed to achieve specific business goals and includes a
detailed, marketing schedule and budget.
• Understood marketing using social media, current and emerging trends in the digital marketing space, and how it
all fits together within a strategic marketing framework
• Skills: Marketing Research, Social Media Strategy
View the full campaign here:
Digital Marketing Campaign
8. Marketing Research
Farm Rx Overview
Team:
Alex Fisher, Kristen Turner, Rebekah Paulson, Taylor Morris
(My responsibilities included formulating a research design, preparing & analyzing data, and preparing & presenting the report.)
In May of 2022, my team and I presented a marketing research study involving all aspects of the marketing project.
We chose to study FARM Rx, a program organized under the Athens Farmers Market which provides dollar
credits to low-income citizens who have diet-related health conditions such as diabetes, hypertension, heart
conditions, etc. Throughout the course, we collaborated to work on:
Defining the Problem
Developing an approach to the Problem
Formulating a Research Design
Doing Field Work/Collecting Data
Preparing & Analyzing Data
Preparing & Presenting the Report
9. Marketing Research
Farm Rx
View the full project report and research here:
Farm Rx Research
Research Report
KEY TAKEAWAYS:
• Understood the relevance of secondary data in marketing; the advantages and disadvantages of major primary
data collection methodologies (survey, focus group, observation, experimentation); the importance and application
of appropriate statistical methods in marketing research
• Assessed, evaluated and communicated research findings.
• Software Skills: Microsoft Office, SPSS, Qualtrics *Image-click to direct to website.*
10. Marketing Strategy
Stay Active Massage
Team:
Jack Mason, Edward Oberlton, De Juan Martin, Kamielle Morgan
(My responsibilities included designing the brand roadmap, technology & innovation, brand tactics, and presenting the campaign.)
In July of 2023, my team and I partnered with a company with solid base attributes but needing a core Brand
Architecture, Stay Active Massage. We worked closely with S.A.M’s brand CEO, Britt Lowie, to develop Steps To
Success strategic needs and define what makes the brand distinct, meaningful, and motivating. Stay Active
Massage is a massage therapy clinic that offers strategic pain relief with targeted muscle therapy sessions.
Throughout the course, we collaborated to work on:
Conducting Relevant Market Research
Strategic Targeting & Segmentation
Applying Forward-Thinking/Tech Innovation
Developing Core Tactics in Re-branding
Refreshing Brand Personality/Persona/Tone
Executing the Marketing Roadmap
11. Marketing Strategy
Campaign
View the full marketing strategy campaign here:
Stay Active Massage
KEY TAKEAWAYS:
• Gained knowledge and skillsets in contemporary marketing concepts and topics in high demand today
• Worked with real-world brand partner to build out Steps-To-Success and build out a Brand Articheticture marketing
framework
• Learned how to customize marketing strategies to pertinent target groups successfully; recognized and incorporated
lifestyle variances in marketing executions; applied rich data analysis to make campaigns more effective and efficient
• Soft Skills: Research, Collaboration, Presenting, Time Management
*Image-click to direct to website.*
13. ZOOMCART
Team:
Tracy Chen, Michelle Bak, Mansi Patel
(My responsibilities included developing the Business Model Canvas, developing the
app, BPMN, and wireframe models.)
ZoomCart
Overview
In Spring of 2021, amidst of a pandemic, my team and I thought of an app-
based start-up business called ZoomCart.
ZoomCart is an app-based start-up delivery service business that aims
to deliver goods, supply special coupons/promotions, and provide special
accommodations for people who cannot physically purchase goods.
We believed people would feel safe using it during the pandemic and built a
business model canvas for the new app. We created a wireframe and diagramed
one process in the business using BPMN. To understand how our app aims to
function, we included:
Business Model Canvas
Project Management Breakdown
Business Process Model
Application Wireframe Models
Database Management Model
15. Customer Relationships & Key Activities
Our platform builds customer relations through the app- whether subcribed or not- by allowing users to have a smooth
app experience to buy goods they need from various local stores. Delivery drivers collect the order times and deliver them
to the user’s location and may even help carry them inside for an additional fee.
Business Model Canvas
Explanation
Target Market
The target market is elderly people who are unable to go shopping for basic necessities due to the pandemic or due to
restricted abilities; for any persons in need of assistance with getting basic essentials in a timely manner.
Value Proposition
ZoomCart values fast-same day delivery; a wide range of locally owned and big corporation stores for users to shop; and
special coupons/promotions.
Revenue Streams
The app’s main source of revenue are from users that subscribe to a ZoomCart membership for cheaper delivery fees and
additional coupons from certain stores. Basic delivery fees that come with non-membership users are for paying the delivery
drivers, but a small percentage of the fee goes towards the app. Extra service fees are solely for the delivery person.
Cost Structure
The biggest expense for ZoomCart will be for designing and creating the app that’ll be compatible with Android and iOS,
which is the initial cost. After that, there will be wage expense for customer service, weekly software management fees, ad-
vertising expenses (online ads, tv commercials, etc.), and fees for partnered stores in contract.
Key Agreements & Resources
ZoomCart will need to partnered with stores, hire delivery drivers, hire developers and maintenance crew, and hire
customer service representatives.
17. Project Management
Work Breakdown Structure Diagram Explanation
1.1 User Research
The first step to creating the ZoomCart App is to do research on our user’s
needs. Through this process, we will conduct surveys through mass emails
to people who shop online, as well as personally asking a diverse range
of people through social media. These surveys will ask people questions
regarding their needs for a grocery/convenience store delivery app. Once
survey data have been analyzed, the team can determine ZoomCart’s
target user. We will then collect data analysis reports on target users to
find out how to advertise and design the app in order to best reach the
target user. The team will compile the responses and research and provide a
summary of goals and actions that need to be taken to complete the app.
18. 1.2 Technical Development
After researching our user’s needs and compiling responses and analytics, the second step to the app development focuses
on its technical development. It is part of our value proposition to bring local grocery stores closer to our users, and in or-
der to do so, we make access to our platforms easy for them by designing a friendly user interface. A code is programmed
to guarantee users will be able to swipe in and out of the app. Especially for those who aren’t tech savvy, users will be able
to use the app without exhausting themselves with the technical details that support it and can have a smooth experience
in having their groceries purchased and delivered straight to them. Since we also understand not all users have the same
phone carrier or software, it is to our satisfaction to make sure the app is versatile so that it is compatible with any phone
software such as iOS and Android. Our goal, for our users here, is to design a user interface that they can effortlessly cu-
rate as well as have the app running in a wide range of software to match the user’s tastes and preferences.
(Explanation continued)
19. 1.3 Testing & Implementation
The third step to creating the ZoomCart App is to have the app tested
to make sure that it is convenient and easy to use without any major
problems. First, we are going to test for any bugs that may prevent our
app from functioning properly, or hard to use. Fixing these bugs will
ensure that our app is running smoothly. Then, we would test server
connections, which allows us to test if the networks connect. This makes
sure that the stores will receive the information needed to fulfill the orders
made from the app. And finally, we will release a beta version to control
groups. This allows us to see if the app works properly and learn how we
could improve the app so that it is user-friendly.
(Explanation continued)
22. Database Management
Data Model Explanation
Inventory
The data for goods purchased by customers is organized by which store the good is purchased from, the availability, type
of good, and price. This organization allows customers to easily filter out which product to buy and from which store. When
an order is placed, an order ID is assigned to each good that is purchased and the goods’ associated store ID.
Delivery Service
When the inventory is checked and the order gets to the delivery service, it is assigned an order number, which we call the
order ID. This helps identify each specific order. The next thing that is needed is the time the order is made so that the de-
livery service can assure that the customer gets their delivery in a timely fashion. The status of the delivery is important be-
cause it allows the customers to track when they are going to get their order so that they can plan ahead. The order name
and address can help delivery drivers identify who and where the order is going to. The employee information includes the
driver’s specific employee ID that can help identify drivers if a delivery is not processed correctly. The name and phone
number are linked so that the driver may communicate with the customer to give and receive information about the order.
Customer
Customers will receive orders by both order id and customer id. Order id is based on physical goods purchased. Custom-
er id is based on the payment information of the consumer. Once order is placed into the delivery service it will then hold
a status. Customers will receive goods and receive an invoice for the purchases. Customer id is determined by name, phone
number, address, email, and subscription. Customers will then have both physical order information and invoice at end of
purchase.
23. App Overview
Application Wireframe Models
Homepage
View the categories and list of
stores to shop as well as most
recently visited stores with
other sales and promotions
displayed at the bottom;
navigation bar is at the bottom
for user convenience
Shopping
Select store to shop at with the most popular local
stores or recently shopped stores displayed for
convience and filter items according to preference;
the cart icon is part of the navigation bar at the
bottom for user convenience
Checkout
Review and finalize order by
adding coupons or reward
points and selecting choice
of payment with ZoomCart’s
friendly user interface;
navigation bar is at the bottom
for user to go back to shopping
24. ZOOMCART
KEY TAKEAWAYS:
• Learned the basics of leading information technology-enabled change in
a business context.
• Understood contemporary concepts in digital innovation such as mobile
app development, cloud computing, and service oriented architectures
• Software Skills: Microsoft Office, Canva, draw.io
25. ZOOMCART
ZoomCart is a start-up app we created in our
Management Information Systems class in the Spring of 2021,
a year after the pandemic. The process of creating it was really
fun since we were all thinking about the kinds of services that
could’ve helped our families if they existed during the pandemic.
Of course, there were lots of regulations to consider, but that is
how we came up with ZoomCart.
With inspiration from UberEats and DoorDash, we wanted
our app to cater specifically to elderly people and persons in
need of assistance who are unable to go shopping for basic
necessities due to the pandemic or due to restricted abilities in
a timely manner. The purpose of the project was focused mainly
on the development of the app as a whole, but in the future,
we’d like to focus more on user research and narrowing down our
target consumers in detail.
ZoomCart
Reflection
27. Type as Image:
Business Cards & Personal Branding
Used only text & typographic elements to design
(10) different personal business cards.
Future PT
Sans Serif
Adobe Garamond Pro
Serif
Explored the following:
• using font/weight change to create visual
hierarchy
• creating typographic difference with various
kinds of spacing
• composition/design
• flexibility of using a comprehensive type family
• the micro/macro nature of typographic
elements: type as both information & type as a
design element, or as ‘imagery’.
Flexibility of using a
comprehensive type family
28. Used font/weight change to
create visual hierarchy
Created typographic difference with
various kinds of spacing
29. The micro/macro nature of typographic elements:
type as both information & type as a design
element, or as ‘imagery’
Composition/design
30. Visual/Verbal Designs
Visually defined given/chosen word(s) with typography.
by making the least alterations possible.
Considerd not only the effect of typographic variables (spacing, weight,
case, etc.) but how the placement of the word in a square space
(composition) furthers an idea.
Definition of addition: the action or process of adding something to something else
33. Setting Blocks of Text:
Typographic Alignment, Line Spacing, & Composition
Interpreted the meaning of a block of text by adjusting the alignment,
leading, and column width.
Explored the possibilities of typographic alignment (flush right, flush left, justi-
fied & centered) as the basic architecture of typography while also becoming
familiar with spacing type vertically (aka, leading, or the space between lines).
flush right
flush left
centered
leading (31pt)
34. Used the provided text—an excerpt of an essay in the
Form of the Book: Essays on the Morality of Good Design
by Jan Tschichold (1902–1974), (pronounced Yahn), a
German graphic designer, calligrapher, typographer and
book designer—to create studies that explore:
• leading
• the (4) possible types of typographic alignment
• composition
Aimed to show a range of compositional exploration from
conservative to experimental while still maintaining a minimum
of readability.
case change
letter spacing (75)
letter spacing (0) leading (22pt)
36. Type & Image:
Band Album Cover
Explored combining textual elements with imagery.
Used randomly generated imagery and information to design given band’s
album cover(s) and used a variety of listed design and compositional
tactics to help generate design variations using the same content.
Created 8–10 different album design variations with
the same image & text content, generating diff.
designs based on the following compositional and
layout tactics:
• Text/type dominant (image recessive)
• Image dominant (type recessive)
• Layering (or illusion of 3-d space)
• Image cropping (aka, image detail scaled up)
• Use of generous white space (or ’clear‘ space, as it doesn’t
have to be white per se)
• Angled/off the primary x/y axis
• Rule of Thirds
• Harmony or interplay of text & image
• Image detail repetition or use of an image detail
(Many solutions fall into multiple categories above, such as
a design that uses lots of white space that feels slightly off
the x/y axis and is also text dominant.)
harmony
