This PowerPoint will give you 4 trends in content marketing in 2022.

1. The Effect of Charitable Donations Voluntary
Disclosure (ACR 2013) on Charitable Spending
Group Members: Hauke Lehnhoff (8439703), Michael Schiwy (8434663), Josua Göbel (8445906),
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4 Trends in Content Marketing - you need to know in 2022
Jan Braun – 159370 Content Marketing

2. Table of content
I Trend #1 – Content communities
II Trend #2 - Content Experience
III Trend #3 – Focus on Service and Product
IV Trend #4 – Videos and Webinars
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3. Trend #1 – Content communities I
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…has been a drive for marketing teams all year, with the emergence of Slack groups throughout
tech and the focus on customization in marketing during the epidemic
Building communities…
…focused on content sharing and creation, on the other hand, will help marketing teams to
continue to increase their reach even with fewer resources.
…"Every content team will reach peak content velocity, with every writer
producing the most material possible without sacrificing quality."

4. Trend #1 – Content communities I
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Building communities…
…"Every content team will reach peak content velocity, with every writer
producing the most material possible without sacrificing quality."

5. Trend #2 - Content Experience II
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"To generate ROI with content, you must focus on content experience." That means you need customers
to stay on your website, like what you're writing about, locate precisely what they're searching for, and
join a sales funnel“ – Adam Enfroy
The experience of content…
…the main conclusion is that how you connect with content is sometimes just as significant as what
content you interact with. As a result, whether it's fresh, interactive content or improved UX, an emphasis
on content experience will be a crucial content marketing trend.
" They comprise not just written material, but also courses, webinars, videos, podcast episodes, and
tactical calls to action. If businesses aren't currently establishing content silo sites like this to drive leads,
they should do so immediately."

6. Trend #3 – Focus on Service and Product III
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Experts predict will continue is a greater emphasis on bottom-of-funnel material connected to key offers
The most important points here are…
Part of this will be driven by restricted finances or cautious marketing strategies. "I envision firms
attempting to be as lean as possible over the next 6-9 months," Patrick adds. "This also applies to content
marketing."
That means paying greater attention to material at the bottom of the funnel that is tailored to key
consumer personas and is directly tied to the product or service offering. However, it can also aid in a
better understanding of content ROI.

7. Trend #4 – Videos and Webinars IV
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With events off the table this year, video and webinar material has become even more important—and it's
not going away anytime soon.
With videos and webinars you can…
Video is an efficient and effective method for conveying your message and educating your audience.
Consumers want to learn/get information quickly, and there is no better method to accomplish that than
through video marketing.
People are becoming less and less interested in waiting through 30+ presentations. They want to be able
to ask questions and interact. And I'm enthusiastic about it as well. I'm always active in webinars, but I
don't attend many of them since I believe the knowledge is available faster (and on my own schedule)
through a blog post.

8. Trend #4 – Videos and Webinars IV
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Interesting and suppotive statistic..