Crystal Light Digital Strategy

1. Digital Strategy 2015
Kathleen Kelly

2. Target Market
Students & Young
Professionals
Social media savvy On-the-go, fast paced

3.  Launch #MySummerMix social media campaign to
curate user-generated content
 Increase SEO and social media traffic
 Increase awareness with digital advertising and
YouTube advertisements
Strategy Overview

4. #MySummerMix Campaign
 User-generated content
strategy to create and
interactive experience
and increase consumer
engagement

5. Social MediaCreating Customer Engagement
Facebook
Twitter
Instagram
Connect directly with consumers
Short-form content and
news
Visual content is king

6.  Further optimize website to maintain a high SEO and
connect with social media
 #MySummerMix Campaign will sky-rocket social
media traffic
 ALL marketing efforts will be made mobile-friendly
 Will use #MySummerMix campaign to pick consumer
to star in commercial
SEO and Social Media Traffic

7. • Short, funny video ads to
distribute to YouTube videos
• Strategically placed website
ad banners
Website and
YouTube Ads

8. Key Performance Indicators
 Social Media Monitoring
 Google Analytics
 Website Traffic
 Advertising analytics

9.  Production: $20,000
 Youtube Ads: $4,000
 Social Media: $8,000 per month
 Website banner ads PPC= $4,000 per month
 SEO: $4,000 per month
 TOTAL (for 6 months): $76,8000
Budget

10.  Take advantage of social media outlets
 Engage consumers to actively communicate with the
brand
 Create exciting opportunities to attract consumers
 Enhance website to better serve the consumers
The Big Idea