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Influencer Marketing Benchmarks and Other Key Takeaways

In a recent survey of marketers, 59% said they plan to increase their budgets for influencer marketing over the next 12 months. That means brands are looking to spend more money working with influencers to drive brand awareness, reach, and engagement.

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Download to read offline
Influencer
Marketing
Benchmarks
Key Takeaways for Brands
JUNE 16, 2015
Today’s Presenters
2
Katie Paulsen
Senior Director of Brand Sales, RhythmOne
Caitlin Quaranto
Senior Director of Influencer Marketing, RhythmOne
Agenda
3
• Report Methodology
• Earned Media Value & Results
• What Drove Success for Brands
Influencer Content Program Overview
4
Content
Creation
Social
Amplification Distribution
60k
27k
4k
57k
1k
1k
Report
Methodology
5
Methodology: The Numbers
6
48
INFLUENCER
MARKETING
PROGRAMS
IN 2014
Ad

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Influencer Marketing Benchmarks and Other Key Takeaways

Editor's Notes

  1. “Others” includes eight industry verticals with one 2014 campaign per advertiser category. Those categories include: 1. Baby Products 2. Bath, Body, Skin & Beauty 3. Cameras & Equipment 4. Pet Products 5. Cleaning Products 6. Fast Food Restaurants 7. Hospitals & Medical Services 8. Regional Causes