1. KIRAN P. RANADIVE
E -m a il : kir15@rediffmail.com
Con t a ct : +91-9820401453/022-25470333
“Possess an integrated set of competencies that encompass areas related to Sales & Marketing & Business
Development”
Industry Preference: Modern Trade- Home Textiles/ Garments
Location Preference: Mumbai/Bangalore
P R O F I L E S U M M A R Y
 A result-driven professional with 32 years of experience in Retail Sales & Marketing. Modern Trade and Business
Development
 Explored potential business avenues & managed marketing & sales operations for achieving the business targets;
initiated market development efforts and increased business growth
 Analyzed latest marketing trends, tracked competitors' activities & provided valuable inputs for fine-tuning sales &
marketing strategies
 Identified market opportunities for the expansion of the brand by mapping all LFS markets, PAN India
 Established Home Textile Brand Portico & Steller Home in 23 Chains & 310 SIS.
 Established 95 exclusive stores for John Players in west that helped in ensuring strong retail network
 Created periodic financial & sales reports to identify trends and ensured stores are on the correct growth curve;
developed sales department budget, determined appropriate staffing levels and identified ideal marketing expenditures
 A strategist and implementer with recognized proficiency in spearheading business to accomplish corporate plans and
goals successfully
C O R E C O M P E T E N C I E S
Key Account Management Sales & Marketing Business Development
Product Promotions Brand Management Channel Management
Client Relationship Management Team Management Brand Promotions
Retail Operations Market Development
O R G A N I S A T I O N A L E X P E R I E N C E
May’12-Till Date Creative Portico Pvt. Ltd., Mumbai as Sr. G.M. (Modern Trade), Brand –Portico & Stellar
Home
Role:
 Analyzing & identifying new stores/ chains/ and finalizing the deal and managing new store openings
 Planning & achieving Sales target of Large Format Store & online channels
 Implementing strategies / plan of action for driving business & responsible for achieving top lines & profitability of all
Modern Retail channels
 Creating strategies for pricing, product portfolio, distribution channels for modern retail business
 Spearheading business development initiatives by associating with new retail partner & establishing company's
business association with them
 Engaged in inventory planning & merchandising
 Managing EOSS, Promotions, VM & work out Below the Line activities to boost the sale
 Negotiating commercials and Terms of Trade with Channel partners
 Assortment planning as per products and demographic factors for the Modern Trade Retail
 Devising & implementing complete sales and distribution strategy for Modern Retail Outlets in India (MT)
 Defining MDQ / MOQ / OTB as per product & counter for Optimum stock efficiency.
 Managing GMROI on the product sourced and placed in the market on the 4 feet module basis
 Conducting effective training and development of the sales and operation team for optimum counter productivity
 Retaining existing LFS chains & expansion in new chains
 Managing frontend & backend teams to deliver best PSF sales from the chain stores
 Planning merchandise & product portfolio with category & design team and ensure best product mix.
 Ensuring implementation of best commercial practices with chains in terms of timely payment Collections, C forms,
Agreements, recoveries, reconciliations & deliver profitability of each chain.
 Planning strategies of pricing, discounts, placements, manpower, training and ensure best brand presence through VM
& location selection

2. Highlights:
 Successful in increasing the LFS Hyper chains business sales growth from 3CR in 2012 to 27CR in 2015 and online sales
from 0 in 2013 to 7CR in 2015
 Merit of establishing Portico & Steller Home Home Textile brands in Modern Trade with expansion to 23 chains & 310
SIS
Jun’06 – May’12 ITC Ltd., Mumbai as Regional Sales Manager - West
Brand Handled: John Players
Role:
 Collaborating the available stock of John Players brand with Miss Players across the channels & building profitable
platform for the organization
 Creating & implementing sales strategy for each business channel(MBO & EBO) for achieving the set targets on time
 Liaising & negotiating with business outlets in malls as well as hi-streets for executing the projects on time
 Engaged in the recruitment of Consignment Selling Agents & Distributors in WEST
 Reviewing the retail productivity of all the stores and implementing plans for enhancing the same
 Monitoring & ensuring stores operating procedure are followed uniformly across all stores of John Players in Western
India.
Highlights:
 Conferred with ‘Brand Excellence Award’ from ITC for the year 2008 – 09 for ensuring best distribution in the region
 Merit of being promoted to M5+ grade during 2008-09 for (Growth of 40% over last year)
 Implemented and followed up retail practices and standards in all 105 John Players EBOs across West India
 Negotiated & started 95 John Players EBOs in Western India.
May’03 - Jun’06 K.G. Denim Ltd., Coimbatore as Regional Sales Manager West / Profit Centre Head
Role:
 Created & implemented sales plan for Trigger brand
 Initiated exclusive showroom concept for Trigger brand in Mumbai
 Managed C&F & retail network in the western region
 Engaged in the appointment of design studio in Mumbai for launching a new denim range for the season
Highlights:
 Successful in establishing distribution network in MP, Gujarat, Maharashtra & Mumbai (Growth of 50%)
 Managed the recruitment of Sales Team across west
 Established 5 exclusive outlets in Mumbai
P R E V I O U S E X P E R I E N C E
Jun’02 - May’03 Siyaram Silk Mills Ltd., Mumbai as Regional Sales Manager
Highlights:
 Established:
o Retail division & 14 stores across India for the Mens Wear brand-Oxemberg
o Institutional Business Divisionin Mumbai.
o Set CFA & Distribution Network for Brand Oxemberg.
May’94 - Jun’02 Bombay Dyeing & Mfg. Co. Ltd., Mumbai
Growth Path:
Apr’94 - May’99 Product Manager
June99 - May’02 Regional Sales Manager - West
Highlights:
As Regional Sales Manager - West
 Executed Rural Marketing Project for Vivaldi Undergarments; appointed 900 retailers through district-wise distributors
within a span of 5 months in Maharashtra for completing the project on time
 Successful in establishing institutional sales business for Vivaldi Brand
As Product Manager
 Managed launch of exclusive showroom concept for Vivaldi Brand & established 8 exclusive showrooms in 6 months
May’93 - May’94 Standard Industries Ltd., Mumbai as Assistant Sales Manager
May’89 - May’93 Coats Viyella India Ltd. (Madura Garments), Bangalore / Mumbai as Sales Executive (West)

3. Apr’86 - May’89 Akiline Textiles Ltd., Mumbai as Sales Officer
Apr’84 – Apr’86 The Bombay Silk Mills Ltd., Mumbai as Sales Officer
A C A D E M I C D E T A I L S
 Diploma in Retail Management from Welingkar Institute of Management, Mumbai in 2006
 Managerial Course in Export Marketing from Small Industries Service Institute, Mumbai in 1985
 Post Graduate Certificate Course in Dyeing & Finishing of Wool from SASMIRA, Mumbai in 1983
 Post Graduate Diploma in Management & Marketing of Manmade Textiles from SASMIRA Board of Technical Education,
Mumbai in 1983
 Diploma in Window Dressing from J.D. Institute of Fashion Technology, Mumbai in 1982
 B.Sc. (Chemistry) from CHM College, Ulhasnagar, Bombay Univercity in 1982
P R O G R A M M E A T T E N D E D
 Attended Friedman Group’s Retail Management & Selling Techniques Programme in 2009
I T S K I L L S
 MS Office Suite, Internet and E-Mail Applications
P E R S O N A L D E T A I L S
Date of Birth: 2nd June 1960
Languages Known: English, Hindi, Marathi & Gujarati
Address: 5, Shree Vaibhav Co. Op. Housing Society Ltd., Near Pratap Cinema, Kolbad Road, Thane - 400601