1. NIKHIL SINGH H.N0-1001,Gaur Ganga 1,Sector 4, Vaishali, Gaziabad-201010
Email:nikhilsingh_08@yahoo.com Mobile: +91-9971133380
nikhils0809@gmail.com
OBJECTIVE:
Seeking the position of Zonal Manager in an organization that offers me an opportunity to
use my skills and knowledge, gained at some of the best institutes and organisations, along
with my zest for creativity and innovation.
PROFESSIONAL SYNOPSIS
A result oriented professional with more than 6 years of experience in Sales, Operations,Planning,
Buying and Merchandising,
Extensive experience in consistently raising sales and profitability for the company.
Proficient at maintaining cordial relationship with Franchisees,stores, customers, ensuring quality and
service norms to achieve customer satisfaction
Deft at providing right product at right time and at right place in order to generate maximum sales from a
Point of sale.
Adroit at sales monitoring, sales planning and ensuring cost control within budget thereby ensuring
efficient planning for next season.
Proficient in steering bottom line profitability by ensuring optimal utilisation of available resources.
An effective communicator with excellent relationship building & interpersonal skills.
Professional Experience
Organization: United Colors ofBenetton
Department: Commercial
Designation: Regional Manager–Sales & Operations(WEST INDIA)Apr 14- till date
UCB & SISLEY
Regional Manager –Sales & Operations(EAST INDIA)Nov 13 to Mar 14
UCB & SISLEY
Type of Business: Retail and wholesale
Key Responsibilities:
 KEYMARKETS& STORES: Managing 97 EBO’swith a 220 crsTop line which
isapproximately 27% of BIPL EBO business. Develop built-in approach to increase sales results
 BUDGETING:Creation, Administration& Implementation of Annual Business Plan (ABP),
different business models with state wise store wise budget planning and implementation.
 MARKETING:Designed,developed and implemented Brand Perception Mapping,marketing
and sales campaigns, employee incentive programs etc.

2.  PROFITABILITY:Entire Accountability & responsibility of partners and company’sP&L
and also overall regions Business ROI.
 FRANCHISEE MANAGEMENT: Multiple Partners management,Portfolio Management,
Monitoring overall health ofthe business and of the entire region.
 EXPANSION:Market Mapping, newstore openings,Partners Portfolio management &
expansion,along withcompetition tracking&strategizingas per market movement.
 RETAIL HEALTH: Monitoring Retail essentials and parameters,implementing Best
Practices, take corrective actions based on need and demands.
 MERCHANDISE MANAGEMENT: Planning and implementing the store wise merchandise
grid during buying, inter store stock shuffling, new store opening along with right area
planning.
 PEOPLE MANAGEMENT: Leading State wise Sales,VM, Projects and BD teamin order to
achieve the overall objective of the region as well as of the company.
 RETAIL & WHOLESALE: Managing and delivering the deliverables for both company owned
and franchisee owned stores.
Achievements:
 Overachieving the Business target Season on season.
 Successfully redistributed the region among multiple Partners in order to reduce the business
risk.
 Implementing Multiple Businessmodels depending on Business and market needs
 Putting expansion in place with opening 11 stores in six months and blocking the right space
at right places.
 Recovered bad debts worth 6 crs through constant follow ups from the old franchisee and
blocked and delayed properties.
 Achieved the ever highest Full price sell thru in EAST of 61% PRE EOSS with constant stock
monitoring, Shuffling along with franchisee team.
Professional Experience
Organization: United Colors ofBenetton
Department: Commercial
Designation:Sr. Area Sales Manager - UCB & SISLEY(UP,UK, Raj)May 12 to Nov 13
Area Sales Manager - UCB(Delhi NCR, UP, UK)Nov 11 to Apr 12
Area Sales Manager -UCB (Rajasthan) Sep 10 to Oct11
Type of Business: Retail and wholesale
Key Responsibilities:
 Overseeing the sales operation of 49 stores (EBOs, Factory outlets, Shop in Shop and
Franchise) with an annual turnover of 120 crsto achieve sales growth, making

3. forecasts, preparing budgets to achieve value and volume targets.
 Accountable for regular sales review (daily, weekly basis) with the store managers and
incorporating suggestions to achieve the desired sales.
 Undertaking stock and sales analysis entailing replenishments, optimal stock keeping,
return on capital employed analysis and stock cover analysis to achieve pre EOSS sell
thru of 65% and post EOSS sell thru of 90%.
 Analysing the profitability index and ROI of new locations for market penetration.
 Effectively planning and implementing infrastructure facilities,
renovation,development and expansion in stores
 Handling manpower scheduling, training, counselling, groomingand performance
assessment of the store team
 Interacting with the franchise on a regular basis to review the sales and inventory
levels for the franchises to ensure business profitability.
 Reviewing the KRA and performance of TSI, city manager, store managers and
fashion consultants
Achievements:
 Ever highest achievement of the sale target: 115% against the sales target of the last
quarter of 2011 and 106% of the first two quarter of 2012 .
 Got UNITED STARS OF BENETTONaward for 3 consecutive time for efficiently handling
multiple Territories (UP, UK,Rajasthan, Delhi NCR and Andra Pradesh).
 Got inducted in Benetton’s Hall of Fame for my performance in UP, UK , Rajasthan, Delhi
NCR and Andra Pradesh.
 Got Managing Director’s special recognition award for outstanding performance and for
project sapath.
 Got Core value Champion Award (2012) for showcasing Entrepreneurial Spirit in handling
the most difficult territory.
 Successfully re-distributed the territory among business partners which has reduced
company’s risk making UP,UK and RAJ as the fastest growing market for BIPL.
 Recovered companies’ bad debt of more than 4 crs through constant follow ups from the old
franchisee.
 Putting Expansion in place: Finalized and opened 20 newstores with thenew business
partners in a span of 1.2 years.
Organization: United Colors ofBenetton
Department: Buying

4. Designation: Asst. Manager – BuyingApr 09to Aug 10
Buying AssociateJune 08 to Mar 09
Category: Adults and Kids
Key Responsibilities:
 Oversee the adults and Kids business of complete North Region and East Region(81 EBOs)
which contributes around 52 % of entire company’s business.
 Responsible for the overall option planning for both Adults and Kids.
 Responsible for Range selection andBuying for both Adults and Kids Wear for complete
North and East region.
 Responsible for understanding and incorporating the latest international fashion trends in order
to fill the gaps in Benetton’s range based on customer buying preference and needs.
 Undertaking stock and sales analysis entailing replenishments, optimal stock keeping, return on
capital employed analysis and stock cover analysis to achieve pre EOSS sell thru of60% and
post EOSS sell thru of90%.
 Reviewing the inventory levels of all the stores across all categories to deliver maximum sales at
minimum stocking and thereby increasing the profitability of stores.
 Planning the UCB sales budget for AW08,AW09, SS10 and AW10 with Retail and Zonal
Heads.
 Closely coordinating and working with operations Team in order to achieve the maximum
efficiency of the store .
Achievements:
 Successfully conceptualising and implementing the concept ofphasing across North and East
region thereby increasing the efficiency of not only the store but of the complete system.
 Increasing the value contribution of kids from 23 % to 25% .
 Successfully conceptualising and developing the evening wear category in kids wear.
 Implemented Pareto’s principle for optimizing range width for AW 08.
 Implemented the concepts like BCG matrix and Porters generic model to have better
understanding of different categories and fulfilling the gaps in the existing range.
 Planned for the merchandise grid for 81 stores to be bought for Aw09, SS10 and AW10 thereby
increasing the value growth by 7%.
 Implemented the concept ofseparate range for Toddlers and kids thereby strengthening the
brand leadership in the market.
ACADEMIA

5. Institute Qualification Specialization Period
NIFT – New Delhi Master of Fashion Management Retail Mgt 2006-08
D.S.college B.A. Arts 2003-06
Sainik school Talaiya SSE Science 2001
NIIT GNIIT C++,SQL 2002-04
I.G.N.O.U CIC MS-office 2002
Interests
Playing and watching cricket, Reading Books and Cooking.
NIKHIL SINGH