ROLE OF SOCIAL MEDIA
• What is social media?
• Importance of social media
• Connection with business communication.
Role of social media in business communication is basically
about building a conversation with one’s clients and
Companies are successfully using social media to drive sales,
build traffic, find employees, build community, and create a
positive, well known brand.
Social media can be leveraged to create wonderful marketing
masterpieces. Big names like Skittles, and Dell have
successfully used social media to increase their sales, brand,
and the community around their products.
WHAT IS SOCIAL MEDIA?
Social media is online content created by people
using highly scalable and accessible publishing
technologies. In it’s basic sense, it’s a shift in how
people discover, read and share news, information
and content. It’s a fusion of sociology and
technology, transforming monologues (one to
many) into dialogues (many to many) and is the
democratization of information, transforming people
from content readers into publishers. Social media
allows people to connect in the online world to form
relationships for personal, political, and business
WHY USE FACEBOOK FOR BUSINESS
It provides great exposure.
It provides powerful marketing platform
It facilitates online discussions to gain
It helps in being connected with the
WHY USE GOOGLE+ FOR BUSINESS
It helps understand one’s own
statistics on the web.
It helps in better controlling of one’s
Google+ factors in local carousel
It helps in integrating with other
platforms very easily.
WHY USE PINTEREST FOR BUSINESS
It is used to find ideas for one’s
projects and interests.
It acts as personalized media platform.
Users can browse the contents of
others on the main page.
Users can personalize their experience
with pinterest by pinning items,
creating boards and interacting with
WHY USE YOUTUBE FOR BUSINESS
Video content is a powerful branding tool.
Huge potential to get your message in front of a
Video content is quite easy and inexpensive to
THIS IS WHAT SARA MEANEY (THE MANAGING DIRECTOR OF
BVK) HAS TO SAY ABOUT SOCIAL MEDIA.