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Role of social media in business communication

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role of social media in business communication

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Role of social media in business communication

  1. 1. ROLE OF SOCIAL MEDIA IN BUSINESS COMMUNICATION Presented by:-Akshat Tahir Shivani Samiksha
  2. 2. CONTENTS • Introduction • What is social media? • Importance of social media • Connection with business communication. • Facebook. • Twitter • Linkedin • Skype • Youtube.
  3. 3. INTRODUCTION  Role of social media in business communication is basically about building a conversation with one’s clients and consumers.  Companies are successfully using social media to drive sales, build traffic, find employees, build community, and create a positive, well known brand.  Social media can be leveraged to create wonderful marketing masterpieces. Big names like Skittles, and Dell have successfully used social media to increase their sales, brand, and the community around their products.
  4. 4. WHAT IS SOCIAL MEDIA?  Social media is online content created by people using highly scalable and accessible publishing technologies. In it’s basic sense, it’s a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media allows people to connect in the online world to form relationships for personal, political, and business use.
  5. 5. USAGE OF SOCIAL MEDIA IN BUSINESS.
  6. 6. A SMALL EXAMPLE HOW SOCIAL MEDIA HAS CHANGED OUR LIVES.
  7. 7. SOME COMMONLY USED SOCIAL MEDIA FOR BUSINESS COMMUNICATION
  8. 8. LINKEDIN
  9. 9. WHY USE LINKEDIN FOR BUSINESS COMMUNICATION?  To join groups where one’s customers and prospects are.  To recruit new hires.  To conduct market research.  To ask for testimonials/reviews.
  10. 10. FACEBOOK
  11. 11. WHY USE FACEBOOK FOR BUSINESS COMMUNICATION?  It provides great exposure.  It provides powerful marketing platform for free.  It facilitates online discussions to gain valuable inputs.  It helps in being connected with the customer.
  12. 12. TWITTER
  13. 13. WHY USE TWITTER FOR BUSINESS COMMUNICATION?  For internal communication.  For customer outreach or feedback.  For branding and visiblity.  For supporting other online presences.
  14. 14. GOOGLE+
  15. 15. WHY USE GOOGLE+ FOR BUSINESS COMMUNICATION?  It helps understand one’s own statistics on the web.  It helps in better controlling of one’s messaging.  Google+ factors in local carousel results.  It helps in integrating with other platforms very easily.
  16. 16. PINTEREST
  17. 17. WHY USE PINTEREST FOR BUSINESS COMMUNICATION?  It is used to find ideas for one’s projects and interests.  It acts as personalized media platform.  Users can browse the contents of others on the main page.  Users can personalize their experience with pinterest by pinning items, creating boards and interacting with other members.
  18. 18. SKYPE
  19. 19. WHY USE SKYPE FOR BUSINESS COMMUNICATION?  Cut the cost of your business calls.  Reduce your business travel costs.  Stay in touch with colleagues.  Stay in touch with customers.
  20. 20. YOUTUBE
  21. 21. WHY USE YOUTUBE FOR BUSINESS COMMUNICATION?  Video content is a powerful branding tool.  Huge potential to get your message in front of a wide audience.  Video content is quite easy and inexpensive to produce.
  22. 22. THIS IS WHAT SARA MEANEY (THE MANAGING DIRECTOR OF BVK) HAS TO SAY ABOUT SOCIAL MEDIA.
  23. 23. REFERENCES  www.bvk.com  www.socialmediaexaminer.com  www.blackboxmedia.com  www.facebook.com  www.twitter.com  www.plus.google.com  www.pinterest.com  www.linkedin.com  www.youtube.com
  24. 24. THANK YOU

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