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Jay Baer

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Jay Baer

  1. 1. Facebook & Email Let’s be friends!
  2. 2. Don’t
  3. 3. 58of Adults%in U.S.CheckEmail FirstThing in ExactTarget
  4. 4. MORECUSTOMERS - ON -FACEBOOK!
  5. 5. of corporate social marketerslook at Facebook as a way to get new customers Wildfire 2012
  6. 6. We “Like” What We Like
  7. 7. of the Fans of CompanyFacebook Pages Are Current or Former Customers DDB
  8. 8. AccidentalMarketer
  9. 9. So does this!This helps me remember you!
  10. 10. integrate
  11. 11. Areas of Integration:Operations and MeasurementIntegrationChannel & AudienceIntegration
  12. 12. Operations &Measurement Integration
  13. 13. similar metri csEmail subscribes = Facebook likes Email unsubscribes = Facebook unlikes or hides Email opens = Facebook Reach Email clicks = Facebook Engaged Users Email forwards = Facebook
  14. 14. Measure Cross-Channel Impact
  15. 15. valueFACEB OOK EMAILthrough Determine TRUE Cost Per Email Sent Multiply by Unique Clicks = Cost Per Unique Email Click Calculate Total Facebook Engaged Users Multiply by Cost Per Unique Email Click =
  16. 16. Value FacebookThrough Email .02 per email sent X 10% click rate = .20 cost per click X 86,151 Facebook Consumptions Monthly = Pagelever. com $17,230 in Facebook value http://ar.gy/Facebook (free worksheet)
  17. 17. Personnel Integration
  18. 18. channelaudience integration
  19. 19. nboxes are EXPLO DING Build a Touch- point Corral Email subscription Facebook like Twitter follow SMS sign up
  20. 20. Email Opt-Ins on Facebook
  21. 21. Promote Facebook in EmailConfirmation
  22. 22. Promote Facebook in Email Unsubscribe
  23. 23. Gather Email Data withSocial Log-in
  24. 24. of online buyers desire social sign-in Janrain
  25. 25. Create Email Segmentation Smart
  26. 26. of corporate email marketers include social icons in their emails Get
  27. 27. Test F-Commerce Inventoryvia Email Gilt
  28. 28. Promote FacebookThreshold Deals in Email Hydroflas
  29. 29. mess ageINTEGRATION
  30. 30. time of day day of week testing
  31. 31. Headline Testing Frontgat
  32. 32. Image Testing Frontgat
  33. 33. Use Facebook to SourceEmail Content Visit
  34. 34. Use Fan Posts as Email Content J Jill
  35. 35. Real-Time Integration Pageleve r.com With EdgeRank, the Rich Get Richer If You Have a Successful Status Update,Email it ASAP to Keep the Momentum Rolling Social Segmentation Helps Here
  36. 36. Promote Email (Pre-Launch)on Facebook CB2
  37. 37. to Integrate Facebook and Email
  38. 38. DO NOT eat all cookies at same time
  39. 39. Friends = Results
  40. 40. Jay BaerConvince & Convertwww.convinceandconvert.comwww.jaybaer.com@jaybaerFacebook.com/ConvinceConvert Thanks to Chad White (Responsys), DJ Waldow (Waldos Social), The Jim Henson Com Workshop, The Muppets Studio

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