The document discusses the characteristics of indie music audiences. It notes that the indie genre includes diverse styles that allow artists freedom of expression. This openness may lead audiences to listen to a wider range of music and appreciate artists' uniqueness. Indie musicians often have small, loyal fan bases and can inspire aspiring artists in the audience through their grassroots success stories.

1. Audience Profile
Of Indie Music

2. The definition of 'indie' is "a particular sound that has little to do with past
associations of independent music. Indie also encapsulates a musical
philosophy. Many artists utilise alternative instrumentation, jangling guitars,
and may borrow from disparate genres such as folk, dance rock, and hip
hop."
(source: https://goo.gl/NGc3cR)
https://goo.gl/RwNFwq

3. This means that the indie genre can include many types of music, as
well as hybrid genres. There is therefore a wide range of ways that
artists are able to express themselves through their music, which can
often lead to much more freedom in what they are able to
communicate to their audience. This could lead the audience to be
more open, understanding and flexible around what type of music
they listen to.

4. Because artists are able to create the music which they most
associate with without the pressure to conform to a specific genre, it
means that they are able to create an individual style and persona for
themselves. This can also help to connect to an audience because
people will associate with the artist or appreciate that they have their
own brand, and the artist is likely to stick to that. If the artist then
becomes successful and they continue to have their uniqueness, the
audience is likely to appreciate that, and may begin to form their own
style.
https://goo.gl/o848Kc

5. Many indie musicians often have small audiences and can be seen as
‘undiscovered', this could create a bond with any budding musicians
as they would relate and feel connected to those they have found.
This can create a level ground between the audience and the creators
as the consumers of indie music may also create music themselves
https://goo.gl/62ASPK

6. Well known musicians of this genre are often people that have grown
from nothing which can mostly be seen through their older music.
This can encourage their 'prosumer' audience to keep creating music
and can give the audience something to aspire to become.
https://goo.gl/oFZ5T8