Social Media - How to start


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Short presentation for Business Link covering how to get started in social media and what is needed for success.

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Social Media - How to start

  1. 1. Harnessing the Power of Social Media for Business Link August 2009
  2. 2. <ul><ul><li>Social Media is : </li></ul></ul><ul><ul><li>All about sharing </li></ul></ul><ul><ul><ul><li>content, opinions, insights, experiences, viewpoints </li></ul></ul></ul><ul><ul><li>It can take the media form of </li></ul></ul><ul><ul><ul><li>text, images, audio and video </li></ul></ul></ul><ul><ul><li>And is likely to be distributed by </li></ul></ul><ul><ul><ul><li>blogs, boards, forums, SMS, communities </li></ul></ul></ul>
  3. 3. The social media landscape:
  4. 4. The 4 (+1) C’s for success:
  5. 5. The 4 (+1) C’s for success: COMMITMENT!
  6. 6. <ul><ul><li>Why care about it? </li></ul></ul><ul><ul><li>100,000,000 videos on You Tube </li></ul></ul><ul><ul><li>200,000,000 blogs </li></ul></ul><ul><ul><li>1 billion tweets on twitter </li></ul></ul><ul><ul><li>200,000,000 active global users of Facebook every month </li></ul></ul>
  7. 7. Consumer influence is a powerful tool to harness:
  8. 8. However, be wary of hype!
  9. 9. And it can get very confusing!
  10. 10. Approaching a social strategy: <ul><li>Who are we talking to? </li></ul><ul><ul><li>Indentify and understand ‘the people’ you want to talk to </li></ul></ul><ul><li>How are we going to create meaning and value? </li></ul><ul><ul><li>Find out what products, topics, issues people care about and how they relate to your business offering </li></ul></ul>
  11. 11. Research the current landscape: <ul><ul><li>Where are your audience going? </li></ul></ul><ul><ul><li>What is the current noise is out there about your business and is it positive? </li></ul></ul><ul><ul><li>Who is talking about your topics previously identified? </li></ul></ul><ul><ul><li>How are they talking about it? </li></ul></ul><ul><ul><li>What is the preferred content form? </li></ul></ul><ul><ul><li>Have any key topics been missed or new topics found that present an opportunity? </li></ul></ul><ul><ul><li>What other companies are out there participating in conversations? </li></ul></ul>
  12. 12. <ul><ul><li>Define what success will look like: </li></ul></ul><ul><ul><li>Traffic to the website </li></ul></ul><ul><ul><li>Engagement & interaction </li></ul></ul><ul><ul><li>Brand awareness </li></ul></ul><ul><ul><li>Return on investment </li></ul></ul><ul><ul><li>Leads </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Email registrations </li></ul></ul>
  13. 13. <ul><ul><li>Points to consider: </li></ul></ul><ul><ul><li>What assets does the company have to create a communication or conversation? </li></ul></ul><ul><ul><li>Will the assets be short lived and need replacing or do they have long term value? </li></ul></ul><ul><ul><li>What human resource do you have to support a social media strategy? </li></ul></ul><ul><ul><li>What budget is available to support a social media strategy? </li></ul></ul>
  14. 14. Conversation themes: Knowledge sharing Interviews Product reviews Latest debates Top ten - Best tips Real Life Stories Interactive games Interactive quiz’s
  15. 15. Outreach Mechanisms: Launch a company blog Start a forum Create video content Online Press Release Develop a social network profile Micro - Blogging Create a Podcast Blogger Relations Build a widget or social ap
  16. 16. <ul><li>Social ideas: A Company Blog </li></ul><ul><ul><li>Use to: </li></ul></ul><ul><ul><li>create fresh content for the website </li></ul></ul><ul><ul><li>support the SEO strategy </li></ul></ul><ul><ul><li>provides interest and stickiness for site visitors </li></ul></ul><ul><ul><li>give a reason for visitors to return to the site </li></ul></ul><ul><ul><li>encourage trust </li></ul></ul><ul><ul><li>provides basis for conversations in other social communities </li></ul></ul><ul><ul><li>demonstrates expertise </li></ul></ul>
  17. 17. <ul><li>Social ideas: A Company Blog </li></ul><ul><ul><li>Massive increases to blog when promoted correctly </li></ul></ul><ul><ul><li>Gains back links by creating ‘linkworthy’ content </li></ul></ul>
  18. 18. <ul><li>Social ideas: Micro-Blogging </li></ul><ul><ul><li>Use: </li></ul></ul><ul><ul><li>to promote your company blog </li></ul></ul><ul><ul><li>as a universe to seed promotions, vouchers and other content </li></ul></ul><ul><ul><li>to test new business ideas with both customers and non-customers </li></ul></ul><ul><ul><li>as a monitoring device to understand what is being said about your company or brand </li></ul></ul><ul><ul><li>as a customer service tool to provide feedback to customers real time through the purchase cycle or answer post sales queries </li></ul></ul><ul><ul><li>to project a more of a personality to the business, to make the brand appear real </li></ul></ul><ul><ul><li>as an announcement tool to keep everyone informed of latest developments </li></ul></ul>
  19. 19. <ul><li>Social ideas: Micro-Blogging </li></ul><ul><ul><li>Full time effort to ‘follow’ others – become authority </li></ul></ul><ul><ul><li>Create own personal profile </li></ul></ul><ul><ul><li>Generate income via recommendations </li></ul></ul>
  20. 20. <ul><li>Social ideas: Social Networks </li></ul><ul><ul><li>Use to: </li></ul></ul><ul><ul><li>promote your company blog </li></ul></ul><ul><ul><li>as a universe to seed promotions, vouchers and other content get involved with existing groups relevant to your brand and products </li></ul></ul><ul><ul><li>build long term relationships with existing customers and personalise the company </li></ul></ul><ul><ul><li>as an announcement tool to keep everyone informed of latest developments </li></ul></ul><ul><ul><li>provide good visibility in Google and support a SEO strategy </li></ul></ul><ul><ul><li>meet new people and prospective customers </li></ul></ul>
  21. 21. <ul><li>Social ideas: Social Networks </li></ul><ul><ul><li>Link your blog / Twitter / Videos to your FB page </li></ul></ul><ul><ul><li>Promot e offers and happenings to your engaged audience </li></ul></ul>
  22. 22. Our advice - Start slowly and develop strategy over time Company Blog Micro Blogging Company Fan Page Blogger relations Content production Grow activity in line with success, available time and confidence.
  23. 23. <ul><li>For a free consultation please contact: </li></ul><ul><li>Andy Headington </li></ul><ul><li>Marketing Director </li></ul><ul><li>[email_address] </li></ul>
  24. 24. <ul><li>Thank you for listening! </li></ul><ul><li>Any questions? </li></ul>