This document outlines three initial ideas for a magazine: a pop music magazine, an alternative rock magazine, and a dance music magazine. Peer feedback is provided for each idea. The feedback suggests that the alternative rock magazine idea has the most potential because the genre is popular but not overdone, while pop and dance magazines are too common. The final decision is to move forward with an alternative rock magazine, targeting ages 15-25, with a rough sketchy style but toned down for older readers, and featuring big indie artists.