Alice Turrell outlined three initial music magazine ideas - indie, 90's rock, and punk rock. She provided details on the target audience, design elements, and features for each idea. After gathering feedback, Alice decided to move forward with a 90's rock magazine targeted at ages 16-40 with a "dirt" font style and red, black, and white color scheme.

1. MAIN TASK
INITIAL
IDEAS
BY ALICE SOPHIE TURRELL

2. AIM AND PURPOSE
The aim and purpose of this slideshow is to outline my three
different music magazine ideas, which are indie, 90’s
rock, and punk rock.
In this slideshow, I am going to highlight my initial ideas and
plans for my magazine, and what each one will consist of.
After showing this slideshow I hope to have a clear idea of
what will be the best idea for my music magazine.

3. IDEA ONE; INDIE
• For this idea, the target audience will be men and women aged 14
– 24 who are students, aspiring artists or the working class. Music
they would be into would be artists such as Alt J, Paloma
Faith, Two Door Cinema Club and Noah and the Whale.
• The color scheme would be quite simple with black, greys and
whites with one stand out colour such as orange. The font would
be bold and stand out. Due to the target audience and the type of
magazine, it would have informal and sarcastic language.
• Features included would be new artists, reviews and “in the
studio” pieces. Images used would be from photo-shoots and live
photographs.

4. FONT AND TITLE
IDEAS
HYP
E

5. IDEA TWO; 90’S ROCK
• The target audience would be men and women – mainly
men – aged 16 – 40, who are students, musicians and
working class. Musical interests for the target audience
would be artists such as Nirvana, Guns N Roses, Green
Day and Peal Jam.
• The colour scheme would be quite dark to suit the
genre, with colours such as greys, khaki and red. The font
would be messy and rough such as a graffiti style or
stencil. The language used would be informal and
humorous.
• Features that it would include would be
reviews, timelines, and comeback interviews. Images
would be live shoots, location shoots and “archive”
images.

6. FONT AND TITLE
IDEAS
dirt
________________
STRIP

7. IDEA THREE; PUNK ROCK
• The target audience for this magazine would be both men
and women aged 14 – 22, who are students. Artists they
would be interested in would be Lower Than Atlantis, We Are
The Ocean, Sleeping With Sirens and All Time Low.
• The colour scheme would be quite bold and stand out, with
greens or reds. The font would be modern and fun such as
3D or a shaped title. The language would be simple and
sarcastic with the use of slang to appeal to the target
audience.
• Features would included would be, on tour features, new
bands, flash backs and what to expect in 2013. Images
would be fan images, promotional shoots, and live shoots.

8. FONT AND TITLE
IDEAS

9. PEERS FEEDBACK
Overall, the 90’s Rock magazine seems to be most
popular, with three out of five preferring it. The font styles
overall were more popular as well, with
dirt being the
most popular overall.
The feedback I got for the age range for the 90’s Rock
magazine is that the age range needs to be changed to 20’s –
40’s, although this feedback was not popular.
My indie magazine idea got two votes, With Alt. being chosen
as the best name, but HYPE being the best font.
The Punk – Rock magazine idea was not chosen, but the
feedback I got on the font was that they were a bit plain and
flat, with being too flat and not really fitting the
genre.

10. FINAL DECISION
After the responses I got from people, I have decided to do a
90’s Rock magazine. I have decided to keep the target
audience and age range from 16 – 40.
The font I have decided to use is is dirt or
something similar as it was the most popular, and I will most
likely keep with the same title.
I will chose a red, black and white colour scheme as it goes
with the title and the genre.