q3

1. What have you learned
from your audience
feedback?
Kate Pownall

2. Q1:What is
your gender?
We asked this question to see if our documentary is reaching our target
audience of both genders or whether a specific gender has watched it
more.From the response to this question, we have learnt that there is
generally an equal amount of each gender that would watch our
documentary, however there are slightly more females that have given
feedback.This tells us that the documentary and adverts have appealed
more to a female audience rather than a male audience. Our target audience
was both genders, so this result tells us that we have successfully tailored our
documentary to interest and cater for both genders.

3. Q2: How old
are you? We asked this question to find out what age range the majority of the
audience is, and to see how the documentary appealed to our target
audience. From the response to this question, we have learnt that the vast
majority of responses came from people aged 15-20. Our target audience was
ages 20-60, so our documentary has appealed to different age range than
who it was intended for.This tells us that we have failed to create a
documentary that appeals to our target audience, however we have still
managed to interest a different, niche age range.

4. Q3:On a scale
of 1-5, how
informative is
the
documentary?
We asked this question to find out if people think we included enough
facts and information or whether there could have been more. From the
response to this question, we have learnt that most people think the
documentary is informative. Nobody has chosen the 1 or 2 options,
which tells us that everyone that has watched the documentary learned
something from it. However, 66% of people chose the 3 and 4 options,
telling us that we have room for improvement and should have included
more facts and information in order to satisfy the audience.Therefore,
the results of this question tell us that we should have included more
facts and statistics from our research and got more information from
interviews.

5. Q4: Is the
documentary
interesting?
We asked this simple question to find out if the audience found the
documentary interesting, and if they didn’t, find out what it was that
made them feel that way.With this feedback we can find out what are
the weak points in our documentary.The majority of respondents to this
question have said that our documentary is interesting, from which we
learn that we have successfully created an interesting documentary and
have used all the codes and conventions well. However, 4 people said it
wasn’t interesting and left feedback. One person said it wasn’t
structured well, and from this we can learn that we should have planned
the structure better. Some people said that they didn’t understand the
point of the documentary or that they didn’t learn anything. From this
we can learn that we needed to include more facts and information, and
also make the subject and exposition of the documentary clearer. One
person said that they have no interest in chocolate, so therefore not
everyone in our target audience likes the theme of our documentary.

6. Q5:Are the
people being
interviewed in
the
documentary
interesting?
We asked this question to find out whether people were interested in the
interviews we included or whether we could have improved them further.
The results of this question show that the majority (80%) of respondents
thought that the people being interviewed were interested. From this, we
have learnt that all of our interviews were interesting and informative and
therefore we have achieved one of the aims of a documentary: to inform.
However, 20% said they didn’t find them interesting, so therefore there
was still more we could have improved in our interviews, such as asking
more questions or interviewing a wider variety of people.

7. Q6: Is the
music
appropriate to
the genre of
the
documentary?
We asked this question to find out if the audience think that the music we used
(IWant Candy- BowWow Wow) in the documentary was appropriate. 85% of
people thought it was appropriate, so therefore we have learnt that our choice
of music was good. However, 15% said the music wasn’t appropriate. One
person justified this by saying they can’t hear the music, which we could
improve by making the music louder, but not so it is overpowering. Another
person said it wasn’t appropriate as it doesn’t include the word ‘chocolate’, so
this suggests that the song could be misleading as it has connotations of
sweets and candy rather than chocolate.

8. Q7: Does the
documentary
look
professional?
We asked this question to find out if the audience thought the
documentary was visually professional. 86% thought that it did look
professional, telling us that the elements of our documentary such as
lighting and camerawork looked good. However, 14% said it didn’t look
professional: some saying that some of the camerawork was bad, telling us
that we would need to work on our camera and tripod skills. Some people
said that the lighting was bad, so we should have used lights when filming
in darker locations. Another person pointed out that some of the
backgrounds weren’t relevant, so we should have organised relevant
backgrounds for our voxpops instead of a white wall. One person said that
some of the cutaways look rushed, so therefore we need to work on editing
skills as well as filming skills.

9. Q8: Is the
voiceover and
radio advert a
suitable voice
for the genre?
We asked this question to find out whether our narrator was appropriate
and suitable for the documentary and radio advert, according to the
audience. An overwhelming majority (96%) of the respondents said the
voiceover was suitable, which tells us that using a female narrator
speaking in Standard English was popular with our target audience. We
learnt that the female voice is more suitable for the topic of the
documentary rather than a male voice.

10. Q9: Does the
radio advert
make you
want to watch
the
documentary?
We asked this question to find out if the radio advert was successful in its
purpose: to make people interested enough to watch the documentary. 90% of
respondents said that it did make them want to watch the documentary, which
shows that we have created the radio advert well, as most people would watch
the documentary as a result of hearing it. However, 10% of people said no.Two
people said this was because they have no interest in the topic, so this tells us
that not all of the people in our target audience are interested in chocolate,
and our radio advert isn’t convincing enough to change their minds.

11. Q10:On a
scale of 1-5,
how
informative is
the radio
advert?
We asked this question to find out how informed the audience felt by the radio
advert.The majority of responses were in the 4 and 5 categories, with a combined
total of 82%.This tells us that we included a sufficient amount of information in
the advert, however there was still room for us to add more; possibly some more
facts and statistics or extracts from the documentary.

12. Q11:Are the
radio advert
and voiceover
clear to hear?
We asked this question to find out if the audience find the narrator easy to hear,
and all the information she gives is clear to understand. Almost all of the
respondents chose yes, which tells us that we used the recording equipment well
and the narrator we chose spoke well. From this we have learnt that the narration,
which is a vital part of the documentary, works very well.

13. Q12: Is the
radio advert
professional?
We asked this question to see how successful we were in creating a
radio advert similar to a professional one. 98% of the respondents
said that it was professional, which tells us that our radio advert is a
success. From this we have learnt that we have produced the advert
well, however, there is still room for improvement as one person said
it wasn’t professional.

14. Q13: Is the
radio advert
edited well?
We asked this question to find out what the audience think about how the
radio advert is edited together. 96% of the respondents said it was edited
well, which tells us that our skills in Premiere have improved, however
there is still more to be improved as 2 people said it wasn’t edited well.

15. Q14: Is the
music
appropriate in
the radio
advert?
We asked this question to find out the audience’s thoughts on the music
we used in the radio advert. We used the same song that we used in the
documentary, which was ‘IWant Candy’ by BowWow Wow. 92% of
people who answered this question said it was appropriate, so we have
learnt that this choice of music was good, but 8% said it wasn’t.This
could be for reasons similar to question 6- that it doesn’t mention
chocolate, or that it is hard to hear.

16. Q15: Does the
print advert
link to the
documentary?

17. Q15: Does the
print advert
link to the
documentary?
We asked this question to see if the audience can identify a link
between the print advert and the documentary, and if they can
associate them with eachother, because the aim of the two adverts
and the documentary is that they work together as a marketing
campaign. 90% of the respondents thought that it did link to the
documentary, so we learn that we have, on the whole, created a
successful marketing campaign. A number of people said a reason for
this is because the theme of chocolate is featured throughout both
products, which creates an easy link. Another person said that the
same title is used in both, which clearly shows that they are linked.
Other people said that it is exciting, new and attention grabbing, so
we have learnt that people in the audience think our documentary
and print adverts are new and exciting, which is what we aimed for, as
we were creating a funky Channel 4 documentary. Another person
said that all the information was on there, meaning the scheduling, so
this makes it easier for people to link the two together.

18. Q16: Does the
print advert
look similar to
aChannel 4
print advert?
We asked this question to see if the audience thought our print advert
looked similar to a professionalChannel 4 advert, as that is what we
aimed to do. 92% of the respondents said that it does look similar, so we
have learnt that our Photoshop skills have developed enough for us to
produce print adverts at a high standard, and we have also learnt that the
audience like the theme we have used in the advert and that they think it
looks like a Channel 4 advert.

19. Q17: Is the
print advert
eye-catching?
We asked this question to find out if our print advert is eye catching to our
target audience, as a common convention of print adverts is that they have
to be eye catching in order to make people interested in the documentary.
96% of people said it is eye catching, which tells us that we have achieved
our aim and created the advert well. However, some people disagreed; one
said the advert was scary, so we would have to work on creating something
more suitable for everyone if we were to do it again.

20. Q18:Are the
images used in
the print
advert suitable
for the
documentary
topic?
We asked this question to find out whether the audience think the advert
incorporates suitable images that clearly link to the theme of the documentary.
96% of the respondents said they are suitable images, which tells us that our
images of different chocolates worked well in the advert.

21. Q19: Does the
print advert
look
professional?
We asked this question to find out if the audience thinks our advert looks
professional.The majority of people said that it does look professional, which tells
us that they liked the editing we did and how we put the images together.
However, 10% of people said it didn’t look professional. Someone said it looks
messy, so we have learnt that in order to create a more professional print advert
we would need to spend more time making sure everything is edited well and
carefully positioned, were we to create it again.

22. Facebook
feedback
This feedback is positive and tells me that our documentary was
interesting and professional, as they would watch the whole thing.They
say that it is well edited and filmed, which tells me that our skills using
the camera and Premiere have improved so that we can create a
documentary to a professional standard. She also says that our
voiceover was good, telling me that we used the radio software well to
record her and our script was good.
This is also positive feedback which tells me that our advertising materials
work well together, which is good as that is what we aimed to do. She says
that the radio advert was well edited, which signifies that we have used
Premiere well to cut the voiceover and documentary clips together.The fact
that she would watch the whole thing shows that we have created an
interesting documentary that appeals to our target audience.

23. Facebook
feedback
This comment is also positive as
it signifies that more people
from our target audience have
enjoyed and would watch more
of the documentary.The
comment about the voiceover
tells us that we have chosen a
suitable voice for the topic of our
documentary and it is clear and
easy to hear.
This is another positive comment that highlights how well we have produced the
documentary, as even though he dislikes chocolate and has no interest in it, he was
still engrossed in the documentary and would consider watching the whole thing.
This is good as it signifies how we have included enough content to pique the
interest of people who would be unlikely to watch. Again, we have been praised for
our editing which tells us that we have managed to produce the documentary well
using Premiere.The song choice is praised, which tells us it has had the desired
effect on the audience; it is upbeat and lively, setting the tone for the rest of the
documentary.