1) The document discusses the importance of audience feedback and describes a questionnaire given to a target audience of 10-30 year olds about a music video, CD cover, and magazine advert. 2) The feedback showed that 70% found the editing too close together and it was classified as an R&B video by 100% based on the urban clothing and fancy location. 3) 90% felt the music video, CD cover, and advert worked well together while 10% did not and scores for the video ranged from 3-5 out of 5, with most giving it 5. Suggested improvements included changing the CD digipack photo and using more locations in the video.

1. What have you learned from
your audience feedback?

2. Why is audience feedback important
• Audience feedback is important because it
help the producer understand what the wants
and needs of their target audience is, and this
will help them create exactly that. Which
means that their goods are likely to sell more
successfully.

3. Our questionnaire
1)Do you think the editing were too close together?
2) In your opinion what genre would you classify
this music video?
3) Why do you think this?
4) Do you think the music video/CD cover and
magazine advert work well together? If yes
please specify?
5) What score would you rate the video from 1-5?
6) What would you improve?

4. Question 1)Do you think the editing
were too close together?
yes
no
My group focused on 10 members of
our target audience who were all
between the ages of 10-30. The
feedback that we gathered from this
question was that 70% of them said that
they thought our editing were too close
together and 30% said that they were
not.

5. Question 2) In your opinion what genre
would you classify this music video?
Yes
No
After watching our music
video, 100% of them have
said that our music video
looks like and R&B music
video.

6. Question3) Why do you think this?
• “The reason I think this was an R&B music
video is because the actors in the video were
wearing urban clothes” Emily/female/21
• “this video is R&B because it was set in a fancy
location” Abdul/male/17

7. Question 4) Do you think the music video/CD
cover and magazine advert work well together?
If yes please specify?
Yes
No
90% of our target audience that
completed my questionnaire said
that my 3 products work well
together, however 10% said that
they weren't

8. Question5) What score would you rate
the video from 1-5?
0
1 1
2
6
1 2 3 4 5
Score out of 5
After asking my audience how much
they would rate my video, 6 people
said that would rate our video 5/5, 2
people rated it 4/5, one person rated
it 3/5.

9. Question 6) What would you improve?
• “I think you should change the picture that
you used for the inside of your digipack”
Yasmin/female/16
• “maybe you should have had a variety of
different locations for you video” Marcus
Adams/Male/18

10. What have gained from this
questionnaire
• After asking my target audience these set of 6
questions, I have learnt that the majority of their
feedback was positive, as they said they wouldn’t
change much about my work. However some of
my audience did say that they would like to see
some changes made in my video, for example
Adam said that we should have used more
locations. Despite not being able to make that
specific change, I believe that I have gained from
that criticism for future references.