This progress report discusses the research and planning for a film about a teenage girl's life. The team feels they can relate well to the protagonist as they are similar in age. They have chosen to work with an independent studio that allows creative control while also pursuing broader marketing. Their opening scene will use the girl's social media and voice over to introduce her personal life and thoughts. The film aims to target teenage girls and their boyfriends as the primary audiences. It will tell a story of the girl undergoing a personality change that causes disapproval from friends and her crush, with the lesson that one should accept oneself. So far the team feels they are making productive progress on schedule as a cohesive unit.

1. Progress Report

2. At the moment, we are very happy with the
way our research towards our chosen
brief is going. As our film is a teenage girls
life, we feel that we can easily relate to
her, which makes the research easier to
do as her age is the same/similar to our
ages.

3. We have decided on an independent
institution called Working Title because we
want to do a traditional British film but with
the crossover appeal by extending the
marketing campaign as it is 67% owned
by Universal. It is however, ‘independent
in spirit’ so we can decide what we want to
do with our narrative and representations
that we create.

4. We have a few ideas of the content of out
opening sequence, which involves the
protagonist’s use of social media, in this
case Facebook. We have decided on
using a voice over during the opening
scene which helps the audience
understand Arabella’s personal life and
thoughts.

5. We are aiming to target young teenage girls
around 15-21. We are aiming for this as we
have looked at inspirational movies and
debated who would watch them. Our
secondary audience would be males from 1521 as the boyfriends of the girls who would
choose to watch our movies.

6. The plot of our movie is that our character
is content but always ends up being an
embarrassment to those around her.
Within the movie our character is to
undergo a personality change that none of
her friends, family and especially the boy
she likes, doesn’t approve of the change.
Our main moral message is to say that
you should just be the way you are and
not let people change you. In the end, we
want the boy she likes to want her to be
herself so they can be together.

7. We are trying to work efficiently so
we meet the deadlines and so far
we feel we are a making a
progressive start. We aren't
rushing the tasks, but are working
well together as a team. So far so
good!