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SoLoMo Movement

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SoLoMo - about, impact on e-commerce, and trends

Published in: Business
  • Slide 6 - Kapture - identifies user's location and presents nearby business with promos where user takes pictures and allows user to instantly redeem rewards
    Riding on Instagram trend of taking photos of food
    Sidewalk Ad – charge merchants $40
    - can create promotions in less than 2 mins and update ad copy in real time
    'virtual sandwich board'
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  • Slide 5 - revolutionize how small businesses interact with customers
    exploit ubiquity of smartphones and social media
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  • Slide 4 - Other example: Nike+ Running app – gets geolocation to post map of route taken, can be shared on social media
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  • Slide 3 - Various technology that connect people and spaces seamlessly
    Consumers are more on the go and connected – different way of marketing
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  • Explanation:
    Social – person; Location – context of person; Mobile – dependent on device near person
    Combined opportunities of mobile platforms, social networks, and local commerce
    Different platforms complement one another
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SoLoMo Movement

  1. 1. NIÑA V. GUNO ECOMM ER K31 THE SOLOMO MOVEMENT
  2. 2. DEFINITION The next big marketing tool(s)  Combination of “mega-trends” that add new value to products and services
  3. 3. RISING TREND  Trend emerged in 2010 to 2011  Arose with popularity of smartphones and tablets that integrate geo-location technology  FB - Open Graph in 2010 for users to carry social identity  Apple with App Store  Google with Google Play = more Internet activities on the go
  4. 4. HOW TO USE SOLOMO  Social Media  use accounts such as Facebook, Twitter, etc. to engage target audience  Cheap and effect way to build relationship and brand  Local Visibility  use local search directories, actively target local customers  Mobile Marketing  use mobile ads, check-in deals with Facebook or Foursquare (taken from http://socialmappmedia.com/solomo/)
  5. 5. EXAMPLES Walgreens Check in with Foursquare and receive mobile coupons First grocery to use SOLOMO
  6. 6. EFFECTS TO E-COMMERCE  Gives local businesses tools and products to connect with customers  Enable merchants to deliver permission-based deals to connected customers within immediate vicinity  Less cost in advertising to small-to-medium businesses while reaching target market
  7. 7.  Kapture EXAMPLES  Free iPhone app that helps small business use mobile marketing without own app or website  Claim rewards by taking photos from nearby businesses  Sidewalk Ad  Reinvented concept of sandwich board  Start-up company with free apps that shows user deals within immediate radius  Claim virtual coupons or save in virtual wallet  Local businesses come together and have events in line with SidewalkAd
  8. 8. WHAT’S NEXT?  Continued popularity of texts – still cheapest, simplest, and has widest reach  Increased use of QR codes to complement SOLOMO strategy  Rise in use of mobile payment
  9. 9. WHAT’S NEXT?  Firms will rise to support businesses in going SOLOMO  Google Glass - adds additional feature to SOLOMO wherein apps and services can predetermine user's need
  10. 10.  Content REFERENCES  http://www.techopedia.com/definition/28492/solomo  http://www.entrepreneur.com/article/226408  http://socialmappmedia.com/solomo/  http://mashable.com/2013/04/30/solomo/  Graphics  http://www.olafurandri.com/?p=2020  http://socialmeep.com/solomo-social-local-and-mobile/  http://visual.ly/solomo-%E2%80%93-marketing-advantage- %E2%80%93-social-local-mobile  http://justcreative.com/wp-content/uploads/2014/06/social-network-design- 4-640x800.png  http://engage.synecoretech.com/Portals/141995/images/how-to-use- facebook-deals-to-boots-your-brands-GSO.jpg

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