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On The Go! with SoLoMo

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On The Go! with SoLoMo

  1. 1. Be on the go with SoLoMo. By: Gabriel Obligacion E-Commer K31
  2. 2. SoLoMo - the integration of one’s social media platforms and physical location with one’s mobile device. SoLoMo’s usage is highly dependent on the point-of-view; the users are divided into two, the CONSUMERS and the BUSINESSES.
  3. 3. CONSUMERS For the consumer, SoLoMo is a social mobile app that is aware of their location and can connect to other websites, people, and events no matter where they are, as well as give out the same information.
  4. 4. BUSINESSES Opportunity to microtarget prospects and consumers wherever, whenever Gives out information or promotion that is also designed to be shared on social media. Social Media is the platform you use to promote your message Local is your area of and engage with your concentration or target audience; relevant proximity; this can be physical or even online. Mobile is the medium of connection between your brand and its prospects and customers.
  5. 5. E-COMMERCE The advanced functionality of smartphones and tablets provides the on-the-go consumer numerous options and capabilities, empowering them as never before.
  6. 6. E-COMMERCE Businesses must contend with the everincreasing expectations and demands of sophisticated mobile users who, with smartphone or tablet in hand, want what they want when - and where - they want it.
  7. 7. Trend in 2 years More and more companies will allow employees to stay at home for their work. More and more employees will get tasks done through their mobile phones.
  8. 8. Trend in 2 years SoLoMo has shifted power to the consumers, and they know it. To stay relevant, businesses need to get social, think local, and spend on mobile.

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