Scalability</li></li></ul><li>Digital Communication Evolution <br /><ul><li>People want interactivity
People want a dialogue: two way conversation!</li></li></ul><li>Digital Communication Evolution <br />If WEB 1.0 is dead…<br />What is WEB 2.0!????!!!!<br /><ul><li>Two way conversations -User generated content - Sharing of Content - Community Focused-Collective Intelligence </li></li></ul><li>WEB 2.0 Impact on Iberia Brand and Business<br /><ul><li>You are NOT in control!
Consumers do NOT trust you!</li></ul>WHO DO CONSUMER TRUSTS!???<br /><ul><li>A Person like me!
Another consumer!</li></ul>Social Media put Consumers in Control of the conversation. <br />
So can Web 2.0 help Iberia?!!<br />Yes! WEB 2.0 helps you join the conversation!<br />
Iberia’s Customers<br />Who are my customers in WEB 2.0?<br />Publishers<br />Everyone syndicated<br />Experts<br />Network<br />Editors<br />DJs<br />Broadcasters<br />Critics<br />
Instead of Telling Your Story!<br />GIVE THEM A PLATFORM!!!<br />LET THEM TELL THEIRS!!!!!<br />
WEB 2.0 – Iberia Blogs and Tweets!<br /><ul><li>Open up to your customers- communicate to them the average day of an Iberian employee:</li></ul>Pilot/Stewardess<br /><ul><li>Have customer submit his or her story or experience of flying Iberia
Listen and receive feedback, Listen and give response then listen again!
Continue the dialogue and build a relationship!</li></ul>- Don’t be Fake! -Describe the industry and not just the company - Blogs are not PR machines.<br />
WEB 2.0 – User Generated Content<br /><ul><li>Have customers take pictures or make videos of their favorite or funniest Iberia moment/story:
Foster an environment on Flickr, YouTube or on blog so customers can share their own user generated experience!</li></ul>Reward Best Photo/video and story with free flights and vacation package!<br />
WEB 2.0 – Social Network Tools<br />WIDGETS AND SOCIAL APPS<br /> -Facilitate consumer control!<br />-Web Apps that you can share in Facebook that shows flight status of Iberia Airlines<br />-Iberia’s wallpaper photo generator that shows great photos from around the world including Iberia’s popular destinations.<br />-iPhone/Blackberry App that lets you track flight status, book tickets, and share information among other users.<br />-Mobile Boarding Pass- Convenience and faster boarding<br />Having a presence in Social Networks is NOT ENOUGH!<br />
WEB 2.0 – Measure Success!<br /><ul><li> Number of user Feedback Posts on Blogs