A dip into the water on digital marketing

1. Digital
Marketing
By: Geoffrey Brown

2. What is digital
Marketing?
– The best understanding of
digital marketing is all
online marketing activities
– This includes all digital
assets like social media,
channels, and mobile
marketing.

3. Framework of Digital Marketing
EXCITE THE
CUSTOMER
EDUCATE THE
CUSTOMER
HELP GRANT
EXPERIENCE TO
THE CUSTOMER
ENGAGE THE
CUSTOMER

4. The Goal of Digital Marketing
– The goal of digital marketing is to take companies to the
next level by adding a new way to present their company
and products
– With the addition of digital marketing into a company more
individuals can be reached with the more and more
people using digital items and being online everyday

5. Online
Marketing
– When individuals think of digital
marketing the first thing that comes to
mind is using online tools
– These tools can be websites, blog
posts, or anything with a social media
presences
– They use these tools to show the
framework talked about earlier
exciting, educating, granting
experience, and engaging the
customer

6. Social Media
– With social media growing everyday so does the use of
digital marketing
– With Facebook having more users than every
country's population other than China and India using
apps like Facebook to reach people would be a no brainer
for a business trying to advertise their company and
products

7. Wheel of Social
Media
– Comprises of fundamental drivers of social media
effects
– Information effect: relevant Information being spread
by firms or other individuals to the social network
– Connection effect: this brings people together to
satisfy the human need of wanting to connect with
others
– Network affect: The idea of when a business
engages or post something online it is spread
throughout the whole online social network
– dynamic effect: describes the way in which
information is exchanged to network participants
through back-and-forth communications
– Timeliness: The idea behind the business being able
to communicate via online services 24/7 from
anywhere

8. Apps
– With more apps being
downloaded each year on different
forms of technology businesses
turn to them for more ways to
market their business
– With the use of Ads, paid
subscriptions, or even free apps
business use the online interface
to grow their business to the next
level by presenting themsleves
within these apps

9. Engagement with Customers
– With the use of all these forms of digital marketing it also
allows business to communicate better with their
customers
– This would allow for existing products to change to better
fit demands, as well as help find out new opportunities to
create what is in demand

10. Digital
Marketing
– With the many purposes of digital
marketing this is just a dip into the
waters on what digital marketing is
and what it will become with online
services and online uses growing
more and more each day
– Digital marketing will always be used
with the growth of technology
reaching what it has to the present
day