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[Webinar] The State of Agile Marketing

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Watch the webinar on-demand: http://resources.kapost.com/the-state-of-agile-marketing-webinar.html

When we teamed up with AgileSherpas to survey hundreds of marketers for the 1st Annual State of Agile Marketing Report, we found that 37% of marketing teams are using an Agile process. And that number is only going to grow, with 61% of traditional marketers planning to go Agile within the next year.

Want to find out how your team can increase its agility?

In this webinar, we sat down with Andrea Fryrear, President and Lead Trainer at Agile Sherpas, to dive into the details of:

- Why traditional marketing teams are going Agile (and why you should too)
- The greatest barriers to Agile marketing (and how to overcome them)
- The Agile techniques that work best for marketers (because we love to make things our own)

YOUR HOSTS
Andrea Fryrear
Andrea is the President and Lead Trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform their work from frantic to fantastic. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and the steps it must take to claim a more Agile future. She geeks out on all things Agile and content.

Zoë Randolph
Zoë serves as Content Marketing Associate at Kapost. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

Published in: Marketing
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[Webinar] The State of Agile Marketing

  1. 1. THE B2B MARKETING OPERATING SYSTEM © 2018 Featuring Andrea Fryrear of AgileSherpas The State of Agile Marketing
  2. 2. THE B2B MARKETING OPERATING SYSTEM © 2018 Agenda Housekeeping → Recording will be available → Ask questions! Interview with Andrea Q&A
  3. 3. THE B2B MARKETING OPERATING SYSTEM © 2018 Introductions Zoë Randolph Content Marketing Associate Kapost Andrea Fryrear President and Lead Trainer AgileSherpas @andreafryrear
  4. 4. THE B2B MARKETING OPERATING SYSTEM © 2018 How much do you know about Agile marketing?
  5. 5. THE B2B MARKETING OPERATING SYSTEM © 2018 Agile: We use at least some part of an Agile marketing approach to manage our work, such as daily standups, a backlog, Sprints, Kanban board, etc. We have plans, but they’re flexible and change often. Traditional: We plan our work in advance using a lot of detail and try to stick as closely as possible to that plan. Ad Hoc: We don’t make long term plans. We work on what seems right from day to day and don’t have a well-defined process for managing incoming work. Our Definition of Agile
  6. 6. THE B2B MARKETING OPERATING SYSTEM © 2018 Agile vs. agile Specific methodology Mindset shift Teams & leaders are different Values & principles Nimble Responsive Adaptive Fast
  7. 7. THE B2B MARKETING OPERATING SYSTEM © 2018 1. Marketing is more complex 2. Rate of change is increasing 3. Our processes are hurting our credibility & sanity Why Agile Marketing Now?
  8. 8. THE B2B MARKETING OPERATING SYSTEM © 2018 Time to 50 million users 38 years 13 years 18 months
  9. 9. 80% of Execs “Not very impressed” with marketing’s work Source: Fournaise Marketing Group
  10. 10. THE B2B MARKETING OPERATING SYSTEM © 2018
  11. 11. THE B2B MARKETING OPERATING SYSTEM © 2018 Why Marketers are Going Agile
  12. 12. THE B2B MARKETING OPERATING SYSTEM © 2018
  13. 13. THE B2B MARKETING OPERATING SYSTEM © 2018 Agile Marketing Methodologies
  14. 14. THE B2B MARKETING OPERATING SYSTEM © 2018
  15. 15. THE B2B MARKETING OPERATING SYSTEM © 2018
  16. 16. THE B2B MARKETING OPERATING SYSTEM © 2018 5 projects = 75% time wasted Working time available per project Loss to Context SwitchingPercent Number of Simultaneous Projects
  17. 17. THE B2B MARKETING OPERATING SYSTEM © 2018 To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end)
  18. 18. THE B2B MARKETING OPERATING SYSTEM © 2018 To do Doing 1 Done WIP Limit Too Low Zzzzzzzz People often idle Slow flow (end-to-end) To do Doing 5 Done WIP Limit Too High Slow flow Tasks often idleLack of wall space... People never idle
  19. 19. THE B2B MARKETING OPERATING SYSTEM © 2018 To do Doing 2 Done WIP Limit Just Right People sometimes idle (slack) Tasks rarely idle Fast flow
  20. 20. THE B2B MARKETING OPERATING SYSTEM © 2018
  21. 21. THE B2B MARKETING OPERATING SYSTEM © 2018 Pick this project Adapted from The Scrumban [R]evolution
  22. 22. Marketing Product IT Team 1 Team 2 Team 3
  23. 23. Marketing Product IT Team 1 Team 2 Team 3
  24. 24. Marketing Product IT Team 1 Team 2 Team 3
  25. 25. Marketing Product IT Team 1 Team 2 Team 3
  26. 26. THE B2B MARKETING OPERATING SYSTEM © 2018 Questions?
  27. 27. THE B2B MARKETING OPERATING SYSTEM © 2018 Thank You!

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