Watch the webinar on-demand: http://resources.kapost.com/the-state-of-agile-marketing-webinar.html When we teamed up with AgileSherpas to survey hundreds of marketers for the 1st Annual State of Agile Marketing Report, we found that 37% of marketing teams are using an Agile process. And that number is only going to grow, with 61% of traditional marketers planning to go Agile within the next year. Want to find out how your team can increase its agility? In this webinar, we sat down with Andrea Fryrear, President and Lead Trainer at Agile Sherpas, to dive into the details of: - Why traditional marketing teams are going Agile (and why you should too) - The greatest barriers to Agile marketing (and how to overcome them) - The Agile techniques that work best for marketers (because we love to make things our own) YOUR HOSTS Andrea Fryrear Andrea is the President and Lead Trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform their work from frantic to fantastic. Her most recent book, Death of a Marketer, chronicles marketing’s troubled past and the steps it must take to claim a more Agile future. She geeks out on all things Agile and content. Zoë Randolph Zoë serves as Content Marketing Associate at Kapost. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

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Featuring Andrea Fryrear of AgileSherpas
The State of Agile
Marketing

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Agenda
Housekeeping
→ Recording will be available
→ Ask questions!
Interview with Andrea
Q&A

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Introductions
Zoë Randolph
Content Marketing Associate
Kapost
Andrea Fryrear
President and Lead Trainer
AgileSherpas
@andreafryrear

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How much do you
know about Agile
marketing?

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Agile: We use at least some part of an Agile marketing approach to
manage our work, such as daily standups, a backlog, Sprints, Kanban
board, etc. We have plans, but they’re flexible and change often.
Traditional: We plan our work in advance using a lot of detail and try
to stick as closely as possible to that plan.
Ad Hoc: We don’t make long term plans. We work on what seems right
from day to day and don’t have a well-defined process for managing
incoming work.
Our Definition of Agile

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Agile vs. agile
Specific methodology
Mindset shift
Teams & leaders are different
Values & principles
Nimble
Responsive
Adaptive
Fast

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1. Marketing is more complex
2. Rate of change is increasing
3. Our processes are hurting our
credibility & sanity
Why Agile Marketing Now?

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Time to 50 million users
38 years 13 years 18 months

10. 80% of Execs
“Not very impressed”
with marketing’s work
Source: Fournaise Marketing Group

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Why
Marketers
are Going
Agile

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Agile
Marketing
Methodologies

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5 projects =
75% time
wasted
Working time available per project
Loss to Context SwitchingPercent
Number of Simultaneous Projects

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To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)

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To do Doing
1
Done
WIP Limit Too Low
Zzzzzzzz
People
often idle
Slow flow
(end-to-end)
To do Doing
5
Done
WIP Limit Too High
Slow
flow
Tasks often
idleLack of wall
space...
People
never idle

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To do Doing
2
Done
WIP Limit Just Right
People
sometimes
idle (slack)
Tasks
rarely idle
Fast flow

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Pick this
project
Adapted from The Scrumban [R]evolution

24. Marketing Product IT
Team 1 Team 2 Team 3

25. Marketing Product IT
Team 1 Team 2 Team 3

26. Marketing Product IT
Team 1 Team 2 Team 3

27. Marketing Product IT
Team 1 Team 2 Team 3

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Questions?

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Thank You!