More Related Content Similar to SLS08. Trends in Action: Join the 2019 Sales Revolution (20) SLS08. Trends in Action: Join the 2019 Sales Revolution1. Trends in Action: Join the 2019 Sales
Revolution
Richard Harris
CEO,
The Harris Consulting Group
@rharris415
Craig Rosenberg
Co-founder & Chief Analyst,
TOPO
@funnelholic
Renaissance Waverly Wifi: Renaissance_CONFERENCE / HitTheGong
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AGENDA
Engagement is highly targeted
Engagement is multi-channel
Engagement is multi-function
But onboarding is key
Customer engagement is the new black
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The target account list
is one of the key
elements to success
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And it seems to work
68%
higher account win rates for
organizations with a strong Ideal
Customer Profile (ICP)
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What role is video playing in SDR and sales processes? (pun
intended)
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Marketers favorite
channel is…SDR
outbound!
CHANNEL % USING % SATISFIED*
SDR Outbound (email, phone) 87% 82%
Digital Advertising 79% 85%
Direct Mail 73% 69%
SDR Social (e.g. LinkedIn) 72% 61%
Marketing Email 70% 83%
Events 67% 78%
Executive-to-Executive Outreach 64% 59%
Content Syndication 48% 73%
Content Development 47% 61%
Site Personalization 37% 63%
SDR Personalized Video 28% 50%
Site Chat/Messaging 17% 74%
“What channels and tactics do you use for your account based efforts?”
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Teach them to engage: onboarding is the key strategy for
success
Factors Contributing to Sales Development Success
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<1 month
Average ramp time for world class
SDR organizations
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New data suggests
more investment in
driving expansion –
starting with the SDRs
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Account based
campaigns are
increasingly focused
on customer functions
– CS/AM