Everyone is selling and buying something, or trying to reach perfection, or thinking that they’ve achieved it. But sometimes there is a disaster – your client goes to your opponent. And you cannot understand why? The project was delivered on time, and all the major conflicts during the development have been resolved. During the report you’ll hear 12 cases which transformed in 12 life-hacks on how you can build a lasting relationship or at least a strong friendship with your client. Thesis: 1. Why should PM derive client relationship to a different level? 2. 12 mind blowing life-hacks: – Keep quiet. Continue asking. Write down everything – collection of primary customer information. – Dig down in business – Understanding of client primary values. – Date №2 – gain the trust of your client – Bad experience, as an opportunity to find your connection. – “No BS rule” – do not show something you don’t own. – Find a “common” language – “Costly means worthy” from a client’s view. – Know how to close a conversation. – Feedback and its influence – Control on the line even during a “storm”. – Teach your team to communicate with your customer by your standards. – Keeping the atmosphere, especially after signing the contract. 3. How to complete relationship, or be ready for it: – Metrics and other ways to control expectations. – Write down everything – Create yourself a reliable shield. – Delegate responsibilities together with client – calculations of risk.

2. Са
я « » а а
я
а а а

3. Why me?
● Project Manager at Haymarket Media
Group
● 9+ years as a PM in IT
● Certified Scrum Master
● Implemented Agile methodologies
from scratch in 3 projects
● Released 3 Platinum Casual Games
● Mentor and tutor at several IT
trainings centers teaching young
managers and junior developers
the art of soft skills
● Speaker at 10+ conferences in 2016
● Proud feminist setting new
attitudes for Women in IT
● Worked with outcource, outstaff
and product companies

4. Why do I need a ticket to the moon?

5. Why do I need a ticket to the moon?

6. Important rule #1: Right information gathering

7. Lean Product Canvas

8. Lean Product Canvas

9. Important rule #2: Research client’s domain

10. Important rule #3: Second date – don’t mess it up

11. Important rule #4: Share your bad experience

12. Important rule #5: No BS rule

13. Important rule #6: Make sure he understands

14. Important rule #7: Tell me why I have to pay…

15. Important rule #8: How to end

16. Important rule #9: True value of feedback

17. Important rule #10: Be there, when the storm comes

18. Important rule #11: Your client-your rules!

19. Important rule #12: Contract is not the end

20. I want to file for a divorce

21. Trick #1:Measure their dreams

22. Trick #2: No documentation - no evidence

23. Trick #3: Remember I told you about the risks…

24. Summing it up

25. Thank you and I’m
open for the
questions!
loverovanna@gmail.com
facebook.com/lavrovannapro
ua.linkedin.com/in/lavrovanna
0934548455