In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy. They discuss: - What delivering the right content to the right person at the right time actually means and why you should care - What a successful content operation looks like in action - Common blockers and gaps that prevent organizations from building a successful content operation - Key strategies for building a content operation within your own organization YOUR HOSTS Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology. Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.

1. THE B2B MARKETING OPERATING SYSTEM © 2016
Kapost asks SiriusDecisions the big questions around
everything content operations – from marketing's greatest
challenges to the actual execution of a successful strategy.
Delivering the Right Content
to the Right Customer at the
Right Time

2. THE B2B MARKETING OPERATING SYSTEM © 2016
Meet our presenters!
Christine Polewarczyk
Research Director of Content Strategy and Operations,
SiriusDecisions
ICON / IMAGE
Toby Murdock
CEO and Co-Founder, Kapost
ICON / IMAGE
Toby co-founded Kapost in late 2009 and now
manages the strategy and messaging of this
leading content marketing software platform to
help B2B marketers turn their content into
customers.
Christine uses her nearly 20 years of experience
in B2B marketing to help SiriusDecisions clients
transform their B2B content ecosystems into
high-performing engines.

3. THE B2B MARKETING OPERATING SYSTEM © 2016
Agenda
→ What delivering the right content to the right person at the right time actually
means and why you should care
→ What a successful content operation looks like in action
→ Common blockers and gaps that prevent organizations from building a
successful content operation
→ Key strategies for building a content operation within your own organization
→ Live Q & A - Chat or tweet @Kapost your most burning questions

4. THE B2B MARKETING OPERATING SYSTEM © 2016
What does “the right content for the right
customer at the right time” mean?

5. THE B2B MARKETING OPERATING SYSTEM © 2016
What benefits could one expect to see from
Right3? What proof points already exist?

6. THE B2B MARKETING OPERATING SYSTEM © 2016
How do you actually execute the delivery of
right content to the right customer at the right
time?

7. THE B2B MARKETING OPERATING SYSTEM © 2016
What is a content operation?

8. THE B2B MARKETING OPERATING SYSTEM © 2016
What does a content operation look like in
action?

9. THE B2B MARKETING OPERATING SYSTEM © 2016
What are the key capabilities a team needs to
build an effective content operation?

10. THE B2B MARKETING OPERATING SYSTEM © 2016
How do you recommend a team starts building
a content operation?

11. THE B2B MARKETING OPERATING SYSTEM © 2016
Q&A - Chat or Tweet @Kapost
Christine Polewarczyk
Research Director of Content Strategy and Operations,
SiriusDecisions
ICON / IMAGE
Toby Murdock
CEO and Co-Founder, Kapost
ICON / IMAGE
Toby co-founded Kapost in late 2009 and now
manages the strategy and messaging of this
leading content marketing software platform to
help B2B marketers turn their content into
customers.
Christine uses her nearly 20 years of experience
in B2B marketing to help SiriusDecisions clients
transform their B2B content ecosystems into
high-performing engines.