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[Webinar] Delivering the Right Content to the Right Customer at the Right Time

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In this "fireside chat" webinar, Kapost CEO Toby Murdock and SiriusDecisions Research Director in the Content Strategy and Operations service at SiriusDecisions Christine Polewarczyk team up to talk everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.

They discuss:
- What delivering the right content to the right person at the right time actually means and why you should care
- What a successful content operation looks like in action
- Common blockers and gaps that prevent organizations from building a successful content operation
- Key strategies for building a content operation within your own organization

YOUR HOSTS

Christine Polewarczyk is a Research Director in the Content Strategy and Operations service at SiriusDecisions. She uses her nearly 20 years of experience in B2B marketing roles across a range of in-house, agency and consulting roles to help SiriusDecisions clients transform their B2B content ecosystems from into high-performing engines. Her areas of expertise include digital marketing, content strategy, content marketing, localization, SEO, lead generation, and content technology.

Toby Murdock is the co-founder and CEO of Kapost, managing the strategy and messaging of Kapost. Toby co-founded Kapost in late 2009, after co-founding and successfully selling Qloud, a social music service that allowed 25M users to share their musical identity and discover music from friends. Toby has also worked at Ruckus and AOL. Toby lives in Boulder, CO with his wife and three daughters.

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[Webinar] Delivering the Right Content to the Right Customer at the Right Time

  1. 1. THE B2B MARKETING OPERATING SYSTEM © 2016 Kapost asks SiriusDecisions the big questions around everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy. Delivering the Right Content to the Right Customer at the Right Time
  2. 2. THE B2B MARKETING OPERATING SYSTEM © 2016 Meet our presenters! Christine Polewarczyk Research Director of Content Strategy and Operations, SiriusDecisions ICON / IMAGE Toby Murdock CEO and Co-Founder, Kapost ICON / IMAGE Toby co-founded Kapost in late 2009 and now manages the strategy and messaging of this leading content marketing software platform to help B2B marketers turn their content into customers. Christine uses her nearly 20 years of experience in B2B marketing to help SiriusDecisions clients transform their B2B content ecosystems into high-performing engines.
  3. 3. THE B2B MARKETING OPERATING SYSTEM © 2016 Agenda → What delivering the right content to the right person at the right time actually means and why you should care → What a successful content operation looks like in action → Common blockers and gaps that prevent organizations from building a successful content operation → Key strategies for building a content operation within your own organization → Live Q & A - Chat or tweet @Kapost your most burning questions
  4. 4. THE B2B MARKETING OPERATING SYSTEM © 2016 What does “the right content for the right customer at the right time” mean?
  5. 5. THE B2B MARKETING OPERATING SYSTEM © 2016 What benefits could one expect to see from Right3? What proof points already exist?
  6. 6. THE B2B MARKETING OPERATING SYSTEM © 2016 How do you actually execute the delivery of right content to the right customer at the right time?
  7. 7. THE B2B MARKETING OPERATING SYSTEM © 2016 What is a content operation?
  8. 8. THE B2B MARKETING OPERATING SYSTEM © 2016 What does a content operation look like in action?
  9. 9. THE B2B MARKETING OPERATING SYSTEM © 2016 What are the key capabilities a team needs to build an effective content operation?
  10. 10. THE B2B MARKETING OPERATING SYSTEM © 2016 How do you recommend a team starts building a content operation?
  11. 11. THE B2B MARKETING OPERATING SYSTEM © 2016 Q&A - Chat or Tweet @Kapost Christine Polewarczyk Research Director of Content Strategy and Operations, SiriusDecisions ICON / IMAGE Toby Murdock CEO and Co-Founder, Kapost ICON / IMAGE Toby co-founded Kapost in late 2009 and now manages the strategy and messaging of this leading content marketing software platform to help B2B marketers turn their content into customers. Christine uses her nearly 20 years of experience in B2B marketing to help SiriusDecisions clients transform their B2B content ecosystems into high-performing engines.

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