Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
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Palo Alto Community Fund
1. The Networked NonprofitUsing Social Media for Social Change Beth Kanter, Visiting ScholarThe Palo Alto Community Fund Social Media and Nonprofits, David and Lucile Packard FoundationSeptember 13, 2010 Flickr Photo by Bike
20. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Perception of wasted of time and resources Suffering from information overload already, this will cause more
51. Your organization has a social culture if ā¦. Treats skepticism as a conversation starter, not stopper Leaders understand the power behind the tools Leaders are open to reverse mentoring if needed Describe results Social is the cultural norm Try it and fix it approach Value learning Social media policy is not just a piece of paper
52. Reflection: How social is your organizationās culture? NOT AT ALL VERY Somewhere in between? Flickr photos by heydee and intherough
53. Theme 2: Transparency Networked Nonprofits consider everyone inside and outside of the organization resources for helping them to achieve their goals
59. Do we have to share everything? Flickr by uncorneredmarket
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61. Share Pairs Is your organizationās work style more like a Fortress, Transactional, or Transparent? If your organizationās default approach was that everything you did was āopen,ā what would you keep private? Photo by Franie
62. Before I built a wall I'd ask to knowWhat I was walling in or walling out,And to whom I was like to give offense.Something there is that doesn't love a wall, that wants it down. - Robert Frost The Mending Wall by Robert Frost
63. Use social media tools to organize, mobilize, raise funds, and communicate with constituents but outside of institutional walls
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65. You want me to start Tweeting too? Theme 3: Simplicity: From scarcity to abundance ā¦
86. Effective Social Media Strategy Networked Nonprofits know how to use social media to connect, engage, and build a network of passionate people who care about their work.
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88. Listen: Uses listening and responding techniques to develop a deep understanding of the audience
115. Exploring the Relationship Are you even listening to me? How well do I really know you? Do we have anything in common? Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
143. Saved time in researching for examples used in posts/workshops
144. Number of questions answersTesting Against FB Insights Content format Content topics Outreach TacticsFrequency of PostsTime/Date of week FB Insights Number of New FansTotal Interactions Page Viewson FB Referrals to Blog