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Social Media For Non Profits And Special Causes


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Social Media404's presentation at Pod Camp Halifax 2009.

Published in: Sports, Travel

Social Media For Non Profits And Special Causes

  1. Social Media for Non-Profits and Special Causes Podcamp Halifax, January 2009
  2. Hello! My Name Is….
  3. Social Media Concentrated Why should you (or your constituents) care? How it’s being used Key Resources Some Special Guests How to get started
  4. Internet Reach June 30, 2008
  5. Inspired individuals who previously had little or no access are using free online tools to find each other, join together, tell stories, frame or re-frame social issues, solve problems, raise money, and make powerful change for issues that matter to them most. “ (paraphrased)
  6. Implementation still growing (e.g: widgets, measuring, ..) another dimension - “use” strategies (e.g: cross-posting, status donation, …
  7. it’s about interaction.
  8. Word of Mouth I trust “a person like me”.
  9. Community
  10. All content must now be created and packaged in small pieces for easy mixing, sharing, consuming.
  12. non-profit Social Media
  13. Why? Advocacy Awareness Fundraising Inspiring action Influencing change
  14. Your Way?
  15. but many… …are afraid of change.
  17. Organizations: Making The Leap “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” start small => business case & pilot
  18. Show Support - Awareness
  19. First: Required Reading
  20. And Go Here
  21. Your Strategies Use the momentum to your advantage Ease into it; start doing it Think about (micro) replication Think about new interactions Think person first, institution second
  22. Start Listening How To Measure: Listening my blog, forum, other blog(s), forum(s), external presence external presence(s) Aggregation, Interpretation, Adjustment “attention, “authority, participation” influence”* *
  23. OASIS Social Media 404’s OASIS: Obtaining ROI Objectives – determine what you want to achieve first. Audience – profile your audience. Strategy – pick a path that fits. Implementation – select the technologies. Sustainment – nurture. measure. adjust.
  24. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. -- Margaret Mead (1901-1978) US Anthropologist, Author Special Causes
  25. The Wired Audience United States Population: 303,824,646 Internet Usage: 220,141,969 Penetration rate: 72.5% Growth from 2000-2008: 130.9%
  27. Obama’s Connects Obama: 2,379,102 supporters Obama: Friends: 833,161 McCain: 620,359 supporters McCain: Friends: 217,811 Obama + 380% Obama + 380% Videos Subscribers Uploads/Day Viewers Obama 1,792 114,559 4 18,413,110 McCain 329 28,419 2 2,032,993 +403% + 905% Obama: @barackobama has 112,474 followers McCain: @JohnMcCain (is it real?) 4,603 followers Obama + 240 times
  28. ObamaNet • 3 million online donors • 6.5 million online donations adding up to more than $500 million. • Of the 6.5 million donations, 6 million were in amounts of $100 or less. • Upwards of 13 million addresses were captured • More than 1 billion e-mails sent during the campaign • Approximately 1 million mobile phone numbers collected • 2 million profiles created on the social network • 5 million supporters on other social networking and multimedia sharing sites.
  29. Invoke Action
  30. Make Change
  31. Micro-Giving
  32. Spreading The Word
  33. Multiple MicroDonation Points 5¢ ~3% free
  34. Painless Auctions
  35. Painless Promotion
  36. Your New Volunteer Army
  37. Pay Attention Information now travels... … at the speed of Twitter.
  38. Girls Night Out
  39. A Little Means A Lot
  40. Do More Good
  41. Random Acts of Kindness
  42. 2009
  43. Why Stop There? 2009
  45. and finally…
  46. 5 Things You Can Do 1. Download this presentation  2. Buy Groundswell ISBN 9781422125007 3. Start listening. 4. Remember OASIS 5. Think small => an event? A pilot? Act.
  47. there remains much to discuss… -bast-
  48. Conversation @JohnSheridan txt: jsheridan to 82442