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New Metrics, New Measures
- 1. Museum Computer Network New Metrics Measuring Success Beth Kanter, Beth’s Blog
- 2. How are new evolving metrics different (or the same?)
- 3. Beth Kanter: Online Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
- 4. Beth Kanter: Offline Photo by Steve Goodman
- 6. Why do What are metrics?
- 7. Metrics are the attributes that are important for you to determine results or make improvements.
- 8. Why do What metrics are not ….
- 13. the process of determining the result of a strategy What is measurement?
- 14. Web Metrics and Measurement are not perfect
- 15. A Three Minute History of Web Metrics
- 26. More Advanced Metrics Goal Conversion How many people made a series of steps to your desired goals (i.e. signup, purchase, donation, etc) Source: Idealware.org
- 28. The hard truth about social media measurement …
- 29. Intangible!
- 30. Number of Blog Subscribers
- 31. Number of comments on Your Video
- 32. Number of people who have favorited your photo
- 33. Priceless!
- 36. AELIA Audience Engagement Loyalty Influence Action
- 37. Audience Who # Trend for Unique Visitors
- 40. Posts _____ Tracks + Comments
- 42. Loyalty Blog Subscribers - trends, not actual numbers Repeat visitors Tell other people about you Grain of Salt
- 43. Influential Ideas: Memes, and their intensity over time
- 44. Intent/Action Goal Conversion Rate Qualitative Data
- 45. How do we look at and understand metrics in the real world?
- 46. Don’t do it this way …
- 47. Visitors, they like me, they really like me! Metrics as therapy
- 48. Metrics as detective work Why was there a spike in visitors that day?
- 49. Metrics linked to goals
- 50. A Process … Strategy Map What is the value/cost of success? Value How? What data? What tool? Measurement What attributes you will measure? Metrics What does success look like? Benefit What’s your goal? Goal
- 52. Charlene Li – New ROI of Blogging from Forrester
- 53. A Case Study in Progress
- 54. Photo Credits http://www.flickr.com/photos/birdinthehand/ http://www.flickr.com/photos/napfisk/503606552/ http://en.wikipedia.org/wiki/Image:Jane_Goodall_HK.jpg http://www.flickr.com/photos/napfisk/503606552/ http://www.flickr.com/photos/violetblue/331392404/ http://www.flickr.com/photos/swafo/22892239/ http://www.flickr.com/photos/yogi/297180158/ http://www.flickr.com/photos/evanhamilton/615838841/ http://www.flickr.com/photos/jrodstein/506402190/ http://www.flickr.com/photos/jeffcam/437254746/ http://www.flickr.com/photos/ivarcarol/86863775/ http://www.flickr.com/photos/croma/419894261/ http://www.flickr.com/photos/felipetrucco/266053148/ http://www.flickr.com/photos/zendragon/104117481/ http://www.flickr.com/photos/antitezo/395653723/
Editor's Notes
- http://www.flickr.com/photos/birdinthehand/ This is a brief primer on the topic of social media metrics, measurement and ROI – or the new metrics measuring success New Spaces, New Measures Measuring Success Chair: Sheila Carey, Audience and Programs Analyst, Canadian Heritage Information Network (CHIN) Participants: Tim Hart, Head of Institutional Research, J. Paul Getty Trust; Tim Svenonius, Producer, Interactive Educational Technologies, San Francisco Museum of Modern Art; Beth Kanter, Author, Beth's Blog and Social Media Consultant Typical metrics for evaluating success of websites are developed for for-profit sites and focus on goals that are commerce driven. Yet heritage organizations not only have different audiences and goals, we also have multiple audiences. How can we measure 'success' of our online products for our distinct goals and diverse audiences? This panel will look at developing measures of success for museum websites, the potential for sharing data across institutions, as well as evaluating uses of online educational spaces and immersive technologies such as 3-D environments that are gaining in popularity.