2. Mission & Market
The Accelerator has a four part mission
Market:
Mission: • $3 – 500MM in annual sales
• In business at least 3 years
Achieve Financial • Positive cash flow
Sustainability • Companies with major Indiana
presence (8/1/2012)
• Both profit and not-for-profit
Transform
the firms
Reduce
delivery of
the “brain
business
drain” in
education
Indiana Investment fund opportunities
at Butler
University A $1 million investment fund enables
selected clients to obtain the funding
to implement growth strategies.
Help Indiana
companies to grow Investment fund
profitably $1 million invested in five(5)
Indianapolis-based Private Equity
Companies
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2
4. Professionals
Each intern works closely with Accelerator professionals as well as other experienced subject
matter experts and local business executives.
Butler Business Accelerator Staff:
(pictured from left to right):
-Lawrence A. O’Connor
Executive Director
-Brian P. Landis
Managing Director
-Trent Ritzenthaler
Associate Director
-Kate J. Abernathy
Business Development Manager
-Melissa B. Beckwith
Project Manager, Marketing
-J. Christopher Stump
Project Manager, CFO Services
-Diana K. Todd
Administrative Assistant
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5. Services
The Accelerator’s Business Transformation Process:
The Accelerator can assist clients through two different approaches:
• Provide deep, functional knowledge and resources to identify and leverage growth opportunities within
a specific business
• Provide a cross-functional team to identify and leverage growth opportunities throughout the
organization and then prioritize, plan, and implement the opportunities with the greatest projected
payback
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6. Results
The Accelerator drives real results for Indiana mid-market companies. Below are actual
results achieved for clients:
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7. Client Testimonials
Clients value the work the Accelerator provides.
"The BBA team has exceeded expectations on the supply chain program for Gilchrist & Soames. I can't say
enough about Brian & team, the professors and the students…I'm a BBA spokesperson. I tell any small/mid size
company CEO I meet that the BBA is a hidden asset in this city - and they should reach out to the group.“
- Kathie DeVoe, CEO, Gilchrist & Soames
"The Accelerator is like a personal trainer for your business. They educate and motivate you to
really stretch and perform the tasks that truly grow your business. Not only would I love to work with
the Accelerator again, if I could, I would add an office for them at Grueninger."
- Mike Grueninger, President, Grueninger Travel Group
" The BBA under-promised and over-delivered. They spent a lot of time on the rigor around the process - I was
especially impressed by the time spent on data analysis. The BBA spent time learning our business, and the
result was a pricing and go-to-market strategy that was very Langham-centric…I really felt like the Butler team
cared about the Langham team.”
- Cathy Langham, Owner and President, Langham Logisitics
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8. Impact
The Accelerator’s impact has been substantial:
45
Separate
Clients
23
117 Completed
Different
Client Projects
Industries
Help Indiana
companies to
grow profitably
Transform the
101 delivery of
Reduce the 107
business
Course-based “brain drain” Graduate and
Collaborations with education at
in Indiana Undergraduate
Accelerator Butler Interns
Professionals University
26 2,802
Professors have Contacts with
worked on client students in the
projects classroom
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10. Leadership Bio
Lawrence A. O’Connor, Jr.—Executive Director
Larry O'Connor comes to Butler University with more than 40 years of financial and managerial
experience. He spent 37 of those years with Bank One Indiana, becoming president following the
bank's merger with First Chicago NBD in 1998 and chief executive officer in 2002. His depth of
experience with Bank One speaks to his ability to bring an organization through numerous
changes to a place of stability and continuing growth.
Although he officially retired in September 2003, he has continued to be an active business and
nonprofit leader in the Central Indiana community, offering his extensive financial and managerial
knowledge to various organizations.
Functional Expertise:
• Financial analysis In November 2004, O'Connor was appointed interim director and chief executive officer for the
• Working capital management Indianapolis Museum of Art, and continued in that role through June 2006. During his tenure,
• Strategic cash flow and term loan O'Connor oversaw the completion and the opening of the museum's $100 million expansion.
structure management
• Balance sheet engineering
• Credit analysis O'Connor along with Brian Landis founded the client services sector of the Butler Business
• Strategic planning Accelerator in 2006, which began serving clients in 2007.
Industry Experience:
• Provided financial services to a O'Connor received a bachelor's degree in economics and finance from the University of Notre
wide variety of commercial, Dame, and he earned a masters of business administration from the University of Michigan.
industrial, and service
businesses, with a particular
emphasis on manufacturing
and distribution
10
11. Leadership Bio
Brian P. Landis—Managing Director
Brian Landis brings more than 31 years of industry and consulting experience to Butler
University. Landis is currently leading client service delivery for the Butler Business Accelerator.
From its inception in August, 2006, the Accelerator has engaged its five professional project
managers in 138 projects with 45 companies in 19 industries. Over 26 faculty members and 107
student analysts have participated on project teams to deliver more than 20 consulting offerings in
this, the only management consulting firm in the United States run out of a College of Business.
Prior to helping to found the Accelerator, Landis worked at the global consulting firm Accenture,
where he became a partner during his nine years with the firm. Landis specialized in manufacturing
and supply-chain improvement, technology implementation and large-scale program management. A
Functional Expertise: strong advocate for the benefits of lifelong learning, he coordinated capability development for
• Business Strategy Development Accenture's Chicago-based analysts and participated in several joint programs with universities in
• Manufacturing Strategy Development Indiana, including his alma mater, Purdue University in West Lafayette, as well as Indiana University
• Operations and Maintenance Excellence
• Project and Program Management in Bloomington.
• Supply Chain Value Assessment
• Business Process Design Landis graduated first in class with a bachelor of science degree in industrial engineering from
• Computer system value assessment,
Purdue University and received the Krannert Scholar award during an M.S.I.A. in management from
development and deployment
the Krannert School at Purdue University. Landis' diverse business background also includes 19
Industry Experience:
• Natural Resources (mining,
years working for three Fortune 500 companies - Alcoa, Detroit Diesel and IBM - in positions such as
glass, forest products) production manager, production control manager and project manager of both manufacturing
• Metals (Steel, Aluminum, Red improvement and computer systems initiatives.
Metals)
• Light and heavy manufacturing
(electronics, heavy vehicle)
• Distribution
• Not-for-profit
11
12. Leadership Bio
Chuck Williams—Dean, College of Business
Chuck Williams, dean of the College of Business, joined Butler in August 2008. Williams, a native of
Indianapolis, came to Butler from the University of the Pacific's Eberhardt School of Business, where
he served as Dean since August 2006. Prior to joining the Eberhardt School, Williams spent 15 years
with Texas Christian University's Neeley School of Business as a faculty member and chair of the
Department of Management and later associate dean for undergraduate studies.
Williams received teaching awards at both Texas Christian and Oklahoma State universities, has
taught executive education courses for two decades, was named a co-recipient of the Society of
Human Resource Yoder-Heneman Research Award, and was nominated by Texas Christian
University for U.S. Professor of the Year, a national competition sponsored by the Carnegie
Foundation for the Advancement of Teaching.
He has written three widely-used management textbooks: Management, now in its fifth edition,
Effective Management: A Multimedia Approach (3rd edition) and MGMT (1st edition). He has also
published numerous articles on organizational behavior, human resources and research methods in
such respected journals as the "Academy of Management Journal" and the "Journal of Applied
Psychology."
Williams earned a doctorate and masters of business administration from Michigan State University
and a bachelor's degree from Valparaiso University.
Dr. Williams is enthusiastic about the COB's 'real life, real business' educational approach, which
provides undergraduate and graduate students with real world learning opportunities through a
distinctive curriculum, the Butler Business Accelerator and strong partnerships with the Indianapolis
business community.
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13. Leadership Bio
Trent Ritzenthaler – Associate Director
Trent Ritzenthaler has 20 years of consulting experience in the insurance, financial
services, life sciences and healthcare markets with a background in strategic
planning, information technology, process optimization and change leadership.
Prior to joining the Accelerator, he worked for a number of companies, including
Accenture, Navigant, Roche Diagnostics and divine, Inc. He was also the president
and co-owner of Ascendium, Inc., a healthcare-centric consulting services firm. In
each of these settings, Ritzenthaler helped clients to enhance revenue, manage
costs, improve quality and implement change.
Functional Expertise:
• Business Strategy Development
• Business Process Optimization Trent graduated from DePauw University with a bachelor of science degree in
• Lean Six Sigma Quality computer science and is a trained Lean Six Sigma professional.
Improvement
• Program and Project Management
• Change Leadership
• IT Vendor Evaluation & Selection
• IT Implementation & Integration
• Healthcare IT / Meaningful Use
Industry Experience:
• Hospital Operations
• Physician Clinic Operations
• Diagnostics
• Life Sciences
• Insurance (Health, P&C)
• Financial Services
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14. Staff Bio
Melissa B. Beckwith—Project Manager
Alumna Melissa Beckwith '00 comes to Butler University with more than ten years of
marketing experience. Since joining the BBA, she has assisted 12 clients in accelerating
their top line growth through marketing strategy & implementation, sales process design,
and CRM implementation.
Beckwith has helped companies see tangible results. One client yielded a 35% year-over-
year sales increase after partnering with the Accelerator. Through execution of targeted
campaigns affecting awareness, knowledge, and point of sale intent/trial, Beckwith helped
another client see a sales increase of 16% over a 9 month period and 25% over 12
Functional Expertise: months.
• Marketing planning and implementation
• Customer database development
• Channel strategy and management Beckwith began her professional career at MarketVision Communications, Inc. as the
• Branding strategy and brand integrations director of business development and client services. In this role, she developed and
• Market research
executed marketing communication plans for clients ranging from $600 million national
• Direct mail and literature development
• Sales Channel Analysis & Optimization manufacturers to small regional equipment distributors.
• Marketing ROI and budgeting
• Sales and marketing process design Working in higher education is not new to Beckwith. Before joining Butler, Beckwith served
• Event planning
as the associate director of communications for university marketing at Valparaiso
Industry Experience:
• Light and heavy manufacturing
University. In this role, Beckwith developed annual communication and advertising plans
• Equipment and Parts for the university. Beckwith earned her MBA from Valparaiso in 2005.
Distribution
• Service organizations
• Non-Profit, High Education
• Consulting Services
• Health Care
14
15. Staff Bio
Katie J. Abernathy—Business Development Manager
Katie Abernathy brings more than 10 years of business development and
marketing experience to the Butler Business Accelerator. Katie's focus at the
Accelerator is to identify new business opportunities and to help create and
implement plans and initiatives that lead to business growth.
A creative professional that builds collaborative relationships, Katie's diverse
background includes experience with a variety of organizations including non-
profit, privately held businesses and global corporations. Her functional
expertise includes brand strategy and development, campaign and enterprise
project management, sales process improvement and CRM research and
Functional Expertise: implementation.
• Brand strategy and development
• Sales process improvement
• Campaign and enterprise project Katie received her MBA from the University of Illinois and her bachelor of
management science in business and communications from the University of Idaho.
• Executive client management
• CRM research and implementation
• Integrated marketing program management
Industry Experience:
• Financial Services
• Technology
• Service organizations
• Higher Education
9/25/12 15
16. Staff Bio
J. Christopher Stump—CFO Services/Project Manager
Alumnus Chris Stump '89 brings 21 years of accounting and finance experience to Butler
University. Stump began his professional career with Ernst & Young. His diverse background
provides experience with a variety of organizations ranging from Fortune 500 Companies,
Cummins Engine and Corning, Inc., to middle market companies including responsibilities in
operations and human resources along with his primary accounting and finance functions.
Stump completed his master's degree in business administration in '96. This education
coupled with the knowledge of best practices learned at Cummins and Corning allowed him
to implement comparable methodologies at smaller companies to measurably increase
efficiency and effectiveness in both the finance functions and operations.
Functional Expertise:
• Consulting The focus for Stump within the Accelerator has been to utilize these capabilities to develop
• Accounting
the "CFO Services" offering. These services have been provided to several middle market
companies over the past two years. In each case the CFO Services team was able to
develop efficient and meaningful reporting to help the companies effectively project and
Areas of Experience:
• Corporate Accounting
manage their profitability and cash flow.
• Corporate Finance
16
17. Advisory Panel
The Accelerator Advisory Panel is comprised of business professionals who provide guidance and
strategic input to the Accelerator leadership team.
Members Current Profession
Jatinder-Bir Singh Sandhu, Chair President, NYX, Inc.
Keith Burks Partner, Bindley Capital Partners, LLC, and Chairman, Concentric Research, LLC
Albert Chen President and chief executive officer, Telamon Corporation
James Danko President, Butler University
James L. Jay President and CEO of TechPoint, Inc.
Melina Kennedy Director of Executive Communications, Cummins, Inc.
Andre B. Lacy Chairman of the board, LDI, Ltd.
Frank Levinson Creator and managing director, Small World Group, PTE Ltd.
Marni McKinney Chairman, Indiana Community Bank Board
Kevin Morris Partner, Kirkland & Ellis LLP
William R. Neale Partner, Krieg DeVault LLP
John Perry Senior Vice President, Financial Advisor ~ Morgan Stanley Smith Barney
Robert (Bob) Postlethwait Chief executive officer, AgeneBio
Elmore (Bill) W. Rice III Chief executive officer, Ritron Inc.
Gregory P. Stanley Managing Director, PricewaterhouseCoopers, Indianapolis, IN
Richard Stohler Retired president, Cummins Southeastern Power Inc.
Chuck Williams Dean, College of Business, Butler University
Jean Wojtowicz President, Cambridge Capital Management Corp.
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