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Introduction To Butler Group's Premier Information Support & Advisory Service

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Introduction To Butler Group\'s Premier Information Support & Advisory service, the CIO Knowledge Centre service

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Introduction To Butler Group's Premier Information Support & Advisory Service

  1. 2. WHO WE ARE <ul><li>Butler Group is the IT End User division of Datamonitor Plc and is a world leader in the provision of ICT research, analysis and advice. Founded in 1990, Butler Group is respected throughout the business world for the impartiality and incisiveness of its research and opinion. Our comprehensive portfolio of Research, Events and Subscription Services caters for the specialised needs of all levels of ICT executive and is unrivalled globally. </li></ul><ul><li>We cover every aspect of the increasingly important impact information technology has on every organisation, from technology selection decisions to the development of effective and flexible high-level strategies and architectures. Whatever your IT issue, no matter how simple or complex, our independent and experienced analysts can provide you with a continuous stream of clear, concise and impartial advice. </li></ul><ul><li>Established 18 years </li></ul><ul><li>Over 5,000 clients globally </li></ul><ul><li>200+ research analysts across the group </li></ul><ul><li>Currently supporting over 70% of the FTSE 100 </li></ul><ul><li>100% End User focused </li></ul><ul><li>Completely Independent </li></ul>
  2. 3. OUR RESEARCH PARTNERS <ul><li>Bringing together portfolios of research from Butler Group, Datamonitor, Ovum and ComputerWire, into the heart of the CIO Knowledge Centre service, we deliver an industry-leading solution that provides clients with the insight needed to formulate flexible and effective IT strategies, create enterprise wide architectures, select new technologies and provides support when formulating complex IT and business decisions. </li></ul>
  3. 4. WHAT WE DO <ul><li>BUTLER GROUP HELP THOUSANDS OF THE WORLDS LEADING ORGANISATIONS: </li></ul><ul><li>Develop effective high level IT strategies and architectures. </li></ul><ul><li>Evaluate, select and implement IT products and services. </li></ul><ul><li>Develop a successful and efficient IT business function. </li></ul><ul><li>Understand emerging IT trends. </li></ul><ul><li>Stimulate thought leadership. </li></ul>
  4. 5. A SAMPLE OF OUR CLIENTS
  5. 6. OUR STRATEGY <ul><li>To build the most comprehensive online research, analysis and tools resource. </li></ul><ul><li>To build the most useable online research, analysis and tools platform. </li></ul><ul><li>To cater for all levels of IT and business executive. </li></ul><ul><li>To set the standard for independent research, analysis and advice. </li></ul><ul><li>To keep it simple – from service delivery to licensing. </li></ul><ul><li>To execute well – from functionality to customer service. </li></ul><ul><li>In summary: to create the most valuable, yet most cost </li></ul><ul><li>effective and accessible resource, for all organisations </li></ul><ul><li>Whether large or small, public or private and for all levels of IT and </li></ul><ul><li>business executive. </li></ul>
  6. 7. <ul><li>By Vertical: </li></ul><ul><li>Agriculture, Forestry and Fishing </li></ul><ul><li>Cross Industry </li></ul><ul><li>Energy and Utilities </li></ul><ul><li>Financial Services </li></ul><ul><li>Healthcare </li></ul><ul><li>Life Sciences </li></ul><ul><li>Manufacturing </li></ul><ul><li>Media and Entertainment </li></ul><ul><li>Professional Services </li></ul><ul><li>Public Sector </li></ul><ul><li>Retail, Wholesale and Distribution </li></ul><ul><li>Telecommunications </li></ul><ul><li>Travel, Transportation, Logistics and </li></ul><ul><li>Hospitality </li></ul><ul><li>By Horizontal </li></ul><ul><li>Executive Management/Support </li></ul><ul><li>Sales & Marketing </li></ul><ul><li>Contact Centres </li></ul><ul><li>Back office </li></ul><ul><li>Operations </li></ul><ul><li>HR </li></ul><ul><li>Finance </li></ul><ul><li>Manufacturing & Production </li></ul><ul><li>Transport & Logistics </li></ul><ul><li>Supply Chain </li></ul><ul><li>Information Technology </li></ul>Strategic Tactical Current Emerging Future Databases: IT Service Contracts, ISV & Vendor Profiles, Company Profiles, BaseDrivers <ul><li>By Technology: </li></ul><ul><li>Software Infrastructure </li></ul><ul><li>Application Servers. </li></ul><ul><li>Integration. </li></ul><ul><li>Mobility. </li></ul><ul><li>Networking and Comms. </li></ul><ul><li>Operating Systems. </li></ul><ul><li>Portals. </li></ul><ul><li>Security Solutions. </li></ul><ul><li>Service Management. </li></ul><ul><li>Storage Management. </li></ul><ul><li>Systems Management. </li></ul><ul><li>Information Management </li></ul><ul><li>Business Intelligence. </li></ul><ul><li>Collaboration and KM. </li></ul><ul><li>Content Management. </li></ul><ul><li>Data Warehousing. </li></ul><ul><li>Databases. </li></ul><ul><li>Enterprise Applications and ERP </li></ul><ul><li>Application Development. </li></ul><ul><li>BPM. </li></ul><ul><li>Commerce. </li></ul><ul><li>CRM. </li></ul><ul><li>Engineering Applications. </li></ul><ul><li>IT Policy and Strategy </li></ul><ul><li>Business Continuity. </li></ul><ul><li>Compliance. </li></ul><ul><li>Information Economics. </li></ul><ul><li>IT Governance. </li></ul><ul><li>IT Industry. </li></ul><ul><li>Open Source Software. </li></ul><ul><li>Service Management. </li></ul><ul><li>Services </li></ul><ul><li>Application Services. </li></ul><ul><li>Business Process Outsourcing. </li></ul><ul><li>Consulting Services. </li></ul><ul><li>Infrastructure Services. </li></ul><ul><li>Channel Partner Services. </li></ul>
  7. 8. RESEARCH AGENDA 2008 - HORIZONTAL <ul><li>Unified Communications and Collaboration . </li></ul><ul><li>Planning and Implementing SOA / SOA Platforms. </li></ul><ul><li>IT Governance Solutions. </li></ul><ul><li>Managed Services. </li></ul><ul><li>IT Systems Management . </li></ul><ul><li>Rich Internet Applications. </li></ul><ul><li>Application Delivery. </li></ul><ul><li>IT Virtualisation. </li></ul><ul><li>BPM and Business Rules. </li></ul><ul><li>Corporate and Social Responsibility in IT. </li></ul><ul><li>Enterprise Architecture Modelling. </li></ul><ul><li>Data/Voice Convergence. </li></ul><ul><li>Document and Records Management. </li></ul><ul><li>SOA Management & Governance. </li></ul><ul><li>Identity Management and Web Security. </li></ul><ul><li>IT Strategy & Architecture. </li></ul><ul><li>Enterprise Data Management. </li></ul><ul><li>Managing IT Risk. </li></ul>
  8. 9. Delivered through a comprehensive portfolio of research encompassing over 100,000 unique online documents
  9. 10. ONLINE REPOSITORY - THE CIO KNOWLEDGE CENTRE
  10. 11. UNIQUE FUNCTIONALITY <ul><li>Each registered user can take advantage of their own personalised “my home” page. </li></ul><ul><li>In here, users can create their own profile and set up research alerts in relation to their areas of responsibility and interest. This service will then keep them alerted via email of all relevant information or tools which drops into the knowledge centre going forward. </li></ul><ul><li>In the individualized clippings library, each user can extract discreet sections of research - text and graphics - in order to custom build reports and presentations and extract to Word, PDF or PowerPoint. </li></ul>
  11. 12. REPORTS <ul><li>Delivering Butler Group’s expert opinion and thought leadership. </li></ul><ul><li>Cover major technology selection and IT management and strategy issues. </li></ul><ul><li>Technology reports include analysis on business, technology and market issues. </li></ul><ul><li>Include a high-level management summary in each report. </li></ul><ul><li>Researched and written by a team of experienced, time served analysts. </li></ul><ul><li>Clear and succinct. </li></ul><ul><li>Read by thousands of senior IT and business professionals globally. </li></ul>
  12. 13. INTERACTIVE TECHNOLOGY SELECTION MODELS <ul><li>Based on comprehensive research from our Technology Evaluation and Comparison reports. </li></ul><ul><li>Quickly shortlist solutions that match your organisations needs and environment. </li></ul><ul><li>Over 3,000 data points. </li></ul><ul><li>Specify weightings for individual functionality or functionality group’s. </li></ul><ul><li>Product scores by functionality group and overall. </li></ul><ul><li>Results calculated in real-time. </li></ul><ul><li>Add other products for direct comparison. </li></ul>SPREADSHEET AND FEATURES LIST EXECUTIVE SUMMARY WORKSHEET GRAPHS
  13. 14. DECISION MATRIX <ul><li>These models allow you to quickly identify the leading vendors in a certain technology space. </li></ul><ul><li>Enabling you to accurately target the vendors that can meet your requirements. </li></ul><ul><li>Providing in-depth analysis of core functionality capability within a technology. </li></ul>
  14. 15. TECHNOLOGY ASSESSMENTS DATABASE <ul><li>In-depth reviews of over 400 leading technologies each year providing vital insight into the strengths and weaknesses of the offerings from a genuinely independent and expert point of view. </li></ul><ul><li>Typically a 10 page audit outlining and analysing functionality, capability, product emphasis and differentiation from earlier versions of the same product etc. </li></ul><ul><li>Export to use in internal knowledge bases, intranets, presentations, reports. </li></ul>
  15. 16. VENDOR PROFILING DATABASE <ul><li>In-depth reviews of over 10,000 global vendors. </li></ul><ul><li>Ability to perform searches and pull together all of the relevant information on a potential partner or supplier. </li></ul><ul><li>Linking together all of the relevant information contained within the CIO Knowledge Centre in one place. </li></ul><ul><li>Providing an in-depth SWOT analysis of the company. </li></ul>
  16. 17. SERVICE CONTRACTS DATABASE <ul><li>A comprehensive database enabling you to track and monitor most major IT service contracts globally between end user organisation and 3rd parties and vendors. </li></ul><ul><li>Identify similar size companies to yourself and find out which areas of IT they have outsourced, who they are using, how much it is costing them etc. </li></ul><ul><li>Accurately benchmark your companies existing deals against others being agreed globally. </li></ul>
  17. 18. TECHNOLOGY TRENDS SERVICE The service exposes real customer sentiment in four core areas: Evolving customer IT budgets Attitudes to technology adoption Technology decision making processes Perception of technology vendors Spread evenly across 8 geographical markets, 10 vertical markets and 5 enterprise size bands, Technology Trends data allows you to compare enterprise spending plans and align budgets and strategies accordingly.
  18. 19. COMPUTERWIRE (DAILY IT INDUSTRY INTELLIGENCE) <ul><li>ComputerWire provides an in- depth news and analysis service covering vertical and horizontal markets across IT. </li></ul><ul><li>In addition to reporting the stories we also analyse the potential impact that breaking news will have on your organisation. </li></ul><ul><li>Delivering over 50,000 news articles each year. </li></ul><ul><li>Personalised news alerts for each individual user. </li></ul>
  19. 20. NOTHING SPEAKS LOUDER THAN OUR CLIENTS “ Computer Wire gives us an excellent overview of current IT industry news; [it] allows me to keep abreast of all current developments.” – CIO, Global Investment Bank “ Computer Wire [is] miles ahead of everybody else.” - Ex CEO, Global IT Giant
  20. 21. WEEKLY AND MONTHLY JOURNALS <ul><li>OTHER DELIVERABLES INCLUDE: </li></ul><ul><li>Ovum’s Expert View </li></ul><ul><li>ComputerWire’s Weekly & Monthly Market Watch </li></ul><ul><li>Datamonitor’s Weekly Directions </li></ul>TECH WATCH BUTLER GROUP REVIEW OPINIONWIRE
  21. 22. BUTLER GROUP EVENTS <ul><li>SYMPOSIA </li></ul><ul><li>Butler Group Symposia are a series of two-day conferences and exhibitions, targeted at senior IT and business executives, with over 200 European attendees at each event. Focusing on key technologies that our clients are about to adopt, each Symposium offers practical advice on how to incorporate and implement major technologies into IT strategies. This is delivered to delegates through our unique Symposium format that includes interactive ‘Application Lab’ sessions, which has led to these events becoming widely regarded as the de facto Northern European platform for both end-users and vendors to participate in a themed technology debate. </li></ul><ul><li>STRATEGY BRIEFINGS </li></ul><ul><li>Butler Group Strategy Briefings are high-level, business-to-business events that bring leading IT suppliers and solution providers together with senior-level decision makers from end-user organisations. The format is quite unique, consisting of a keynote introduction by Butler Group, followed by presentations from the Primary Sponsors and other participating sponsors. The day concludes with a Forum Debate, chaired by Butler Group, which will also have representatives from the Primary Sponsors. </li></ul>
  22. 23. ANALYST ACCESS <ul><li>Take advantage of our Analysts expertise by scheduling teleconference appointments to gain advice and guidance on issues pertinent to your business. </li></ul><ul><li>After the initial consultation, we will commit to producing a specific document based on your requirements alongside any supportive research material we may have. </li></ul><ul><li>This material can be re-used internally as a business case, training document, RFP etc. </li></ul>
  23. 24. ONGOING ACCOUNT MANAGEMENT AND TRAINING <ul><li>A dedicated account manager will be assigned to your organisation providing a variety of services including being your first point of contact with Butler Group. </li></ul><ul><li>A quarterly usage report will be sent to the nominated administrator outlining new registered users, documents used and value of usage. This will provide you with an accurate indication of the return on investment and give you clear vision of who is using the service across the group. </li></ul>
  24. 25. NOTHING SPEAKS LOUDER THAN OUR CLIENTS  “ We chose the Butler Groups knowledge centre service because it is reliable and offers a single source of ICT information on products, processes and infrastructure.  It is also a European based organization compared to Gartner, which is focused too much on the USA. The subscription is also excellent value when compared to other research and analysis companies . ” - IT Director, UK Financial Services Company
  25. 26. REASONS TO INVESTIGATE FURTHER <ul><li>Provide strategic thinking at the highest level for senior decision-makers/consultants. </li></ul><ul><li>Offer ways to assess the value of information technology investments – validating investment decisions. </li></ul><ul><li>Assess vendor offering against their competitors, including comparisons – de-hyping industry noise. </li></ul><ul><li>Offer business-driven insight into the practical application of IT products and services. </li></ul><ul><li>Identify new ways to meet business requirements; i.e. restructuring, outsourcing and consolidation. </li></ul><ul><li>Track what is happening in the IT industry. </li></ul><ul><li>Identify new business opportunities through the use of current, emerging, and future technologies. </li></ul><ul><li>Extremely cost-effective way to provide all senior IT & business professionals across the business with a source of trusted and independent information technology news, research, analysis, tools and advice that can bring genuine benefits if information is used effectively. </li></ul><ul><li>Genuine training/educative opportunity afforded by 35+ events per annum. </li></ul>
  26. 27. INTERESTED IN EXPLORING FURTHER? <ul><li>To speak with me to further explore the potential value of our premier information support and advisory service or to </li></ul><ul><li>arrange a telecom / web-conference during which we can explore the contents and advanced user functionality of </li></ul><ul><li>the online knowledge centre component of our broader offering at the subscriber level, please feel free to contact </li></ul><ul><li>me at your convenience. </li></ul><ul><li>For now though, thanks very much for our time today </li></ul><ul><li>Andrew </li></ul><ul><li>Andrew Start </li></ul><ul><li>Senior Sales Executive </li></ul><ul><li>Butler Group </li></ul><ul><li>Tel: +44 (0)1482 608 370 </li></ul><ul><li>Mob: +44 (0)7715 750 006 </li></ul><ul><li>[email_address] </li></ul>

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