This document summarizes the ways in which social media can be used in clinical medicine and research from the perspective of an endocrinologist. It discusses using social media to stay up to date on diabetes technology and innovations, connect with patients and caregivers for research purposes, find new tools and resources, and connect patients and families with online support communities. The document advocates that social media is changing what it means to be a doctor today and encourages leveraging social media rather than fearing it.