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Dear Endocrinologist:
We no longer live in the 1990’s
Joyce Lee, MD, MPH
http://www.doctorasdesigner.com/
Twitter: @joyclee
Hashtag: #2016ADA
JAMA Pediatrics (Social Media Editor)
Unitio
Samuelson Associates
Verily
82 publications
NIH funding
Obesity & Type 2 diabetes:
Biomarkers/Child Health Policy
Type 1 diabetes:
Learning Health Systems
Mobile Technology/Data Visualization/
Participatory Design/Online Communities
Q: Are there any other uses of
social media in clinical medicine or
research that you want to learn
about?
A: “No. This is a complete waste
of time. This is not real research.
The fad will die out soon.”
You are a
Public Physician
whether you like
it or not
Conversations cannot be controlled,
they can only be joined
-Facebook Effect
When a physician asks, “Should I post this
on social media?” the answer does not
depend on whether the content is
professional or personal but instead
depends on whether it is appropriate for a
physician in a public space
A Few Rules of Thumb
Remember HIPAA!Don’t talk
about patients,
even in general
terms
If you wouldn’t
say it in an
elevator, don’t
say it online
Don’t Fear Social Media,
Leverage It!
Crafting Your
Professional Identity
@egghead
@SeattleMamaDoc
@Doctor_V
@EndoGoddess
@Dermdoc
@kidney_boy
Your name? Your specialty?
It’s up to you
Pin a tweet
Tweet
140 characters
Tweet something of interest
#diabetes
#quantifiedself
#mhealth
#dataviz
#dsma
#doc
#dblog
A #hashtag can mean many
things like a topic or group
Use #hashtags
#showmeyourpump
#openaps
Mention
Reply
RT = Retweet/Quote Tweet
h/t = Hat tip
Following & Followers
To keep abreast of and
troubleshoot diabetes
technology in real-time
To learn what’s actually
useful for our patients
To witness the incredible
creativity and hacking
capabilities of individuals/
families with diabetes
iSeismometer iPhone app + CGM
on nightstand = effective alarm!
Glucose Sensor + Flovent = Rash-free?
18,000+
members
Find New Tools
for Your Research
#dataviz
AHRQ grant-
Personalized patient-centered
data visualizations for
diabetes
To Connect directly with
Patients/Caregivers
for Research
16 cases worldwide
Parent advocacy/fundraising
Treatments
Clinical Trials
Only pt with NGLY-1
“It’s kind of a shift in the scientific
world that we have to recognize-that,
in this day of social media, dedicated,
educated, and well-informed families
have the ability to make a huge impact.
Gone are the days when we could just
say, we’re a cloistered community of
researchers, and we alone know how to
do this”
-Vandana Shashi
nightscoutstudy.info
To connect our patients and
families with online
communities
myglu.org
Diabetes Online Community
(DOC)
“Social media has saved lives in the diabetes
community. It has helped people who are
struggling with their diabetes to take control
and improve their health. It shows people that
there isn’t such a thing as a “perfect diabetic,”
but there can be an educated and determined
one.”
-Kerri Sparling @sixuntilme
Social media is changing what it
means to be a doctor today
Twitter: @joyclee
www.doctorasdesigner.com
www.nightscoutstudy.info
http://twittersuperuser.com/
Special thanks to patients/
caregivers/docs online, &
the human network!
www.diabetesemoticons.com
Tweet frequently.
Have something interesting to say.
Live-tweet events and breaking news.
Find & follow people who share your
interests.
Join the conversation.
Give more than you ask for.
Join tweetups and Twitter chats.
Be yourself.

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