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Social Media and Academic Medicine: Dangerous Liaisons?


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Why I think it's important for academic physicians and researchers to have a presence on Social Media. This is a compilation of talks that I have given while on sabbatical in the Bay Area and Grand Rounds at University of Michigan
Noun Project citations: Jerry Wang

Published in: Technology, Business

Social Media and Academic Medicine: Dangerous Liaisons?

  1. 1. Joyce Lee, MD, MPH Twitter: @joyclee Social Media & Academic Medicine: Dangerous Liaisons?
  2. 2. Ok, that was a provocative title to get your attention
  3. 3. The real title of the talk is:
  4. 4. “10 Reasons why you should consider using social media”
  5. 5. My Disclosure: I am currently Social Media Editor for JAMA Pediatrics
  6. 6. But first, what is social media?
  7. 7. Social Media Web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals
  8. 8. Social Media
  9. 9. What is Twitter?
  10. 10. It’s a microblogging platform, a place to have a conversation
  11. 11. How do you use Twitter?
  12. 12. First, set up your profile: Who are you? What do you care about?
  13. 13. An Unengaging Profile “Who is this egghead?”
  14. 14. An Engaging Profile (s/p a social media intervention)
  15. 15. Show people what you care about and how to learn more about you
  16. 16. To tweet, hit this button
  17. 17. Tweet You only have 140 characters to say something
  18. 18. Tweet Share something that you think is interesting
  19. 19. Tweet Include a link to provide more comprehensive information
  20. 20. Use a link shortener to save space
  21. 21. Use #hashtags #Hashtags are used by the community to label groups and topics
  22. 22. #mhealth = mobile health
  23. 23. Follow individuals on Twitter; and they can also follow you.
  24. 24. Use mentions to reach out to specific individuals
  25. 25. Retweet someone else’s tweet Retweets are like citations “RT”- A reposting of someone else’s tweet “MT” – A reposting and modification of someone else’s tweet “H/T” – “Hat tip” to recognize the source of information you found
  26. 26. So now you know how to use Social Media, but why would a doctor use it?
  27. 27. You don’t feel like tweeting your morning breakfast
  28. 28. You’re not Miley Cyrus
  29. 29. You have better things to do than put your math skills on display
  30. 30. Neither are you mother monster (Lady Gaga)
  31. 31. You don’t make cakes to resemble the papers that you publish
  32. 32. You are not a celebrity doctor
  33. 33. Plus, haven’t you heard that “social media and medicine is a dangerous mix”?
  34. 34. 60% of US medical schools reported incidents of students posting unprofessional online content 13% reported violations of patient confidentiality 52% reported student use of profanity 48% reported frankly discriminatory language 39% reported depiction of intoxication 28% reported sexually suggestive material JAMA, 2012
  35. 35. “Professionalism and social media can be an uneasy mix...” BMJ, 2012 but there are a few principles to follow as a physician on social media
  36. 36. If you have a personal account, separate it from your professional one       Dr. Joyce Lee Associate Professor by day Lady Gaga by night
  37. 37. “Don’t Lie, Don’t Pry
 Don’t Cheat, Can’t Delete
 Don’t Steal, Don’t Reveal” Follow the 12-word Social Media Policy from the Mayo Clinic
  38. 38. Remember HIPAA! -Dave Ekrem Don’t talk about patients, even in general terms If you wouldn’t say it in an elevator, don’t say it online
  39. 39. Why should you consider taking the plunge?
  40. 40. First: To follow movements and people that can help inform your work/research
  41. 41. I follow the Quantified Self Movement since I am interested in Mobile Technology Mood Tracker Heart Rate Recorder GPS Logger Sleep Monitor Calorie Counter Pedometer
  42. 42. I follow the hashtag: #quantifiedself
  43. 43. I followed the Quantified Self Conference hashtag to learn the highlights: #qs2012
  44. 44. I engage in real-time conversations through a Tweetchat: #qschat
  45. 45. Wow, quantified self already has a curated guide of 500+ tracking tools! Super useful for my research
  46. 46. And I discovered Eli from, who is teaching me a ton about user research, motivational visualizations and email campaigns
  47. 47. Because I follow #dataviz people, I found this meetup and stumbled upon d3, a powerful visualization tool
  48. 48. d3 is what we will be using to create web-based visual dashboards for our mobile technology work
  49. 49. Check out this first prototype There are many more to come!
  50. 50. Google “Healthcare Hashtag Project” to find hashtags, conferences, tweetchats of interest to you
  51. 51. Also, consider following some of the great curators, like Patricia Anderson who tweets and blogs
  52. 52. Because of her, I found this great article about #mhealth uses of urine
  53. 53. Which led to my discovery of “extreme” uses of #mhealth, which I may not want to replicate
  54. 54. Second: To crowdsource solutions to your research problems and find collaborators
  55. 55. I asked @pfanderson this question on Twitter
  56. 56. She asked the question on the #hcsm tweetchat and used Storify to curate the content so that I could have real- world examples for my talk
  57. 57. Here is an example of the traditional way to seek help: Go Local
  58. 58. They kindly responded….
  59. 59. But when I downloaded the app I wasn’t sure what this meant
  60. 60. So I tried colleagues on Twitter instead
  61. 61. And they responded in less than 45 minutes
  62. 62. Because of Twitter, I was able to connect with Deb Estrin Which lead to grant submissions, &…
  63. 63. Where I met Margie Morris, PhD, Clinical Psychologist and Senior Researcher at Intel, who visited me while in the Bay Area And then introduced me to Wendy Ju, PhD Director of the Stanford Design Research Lab, with whom I am collaborating on design research and designing innovative mobile interfaces Attending the invite-only Computing Community Consortium Meeting (NIH/NSF)
  64. 64. Third: To provide you with information to help with your traditional research endeavors
  65. 65. We could not have written this paper with Pubmed alone
  66. 66. the cycle of publishing is too slow to have relevant real-time information compared with With
  67. 67. I follow @MobiHealthNews on Twitter, whose site gave us the relevant information we needed
  68. 68. Fourth: To provide you with tools to help with your traditional research endeavors
  69. 69. 11:23 AM
  70. 70. 11:41 AM
  71. 71. 11:49 AM
  72. 72. 12:07 PM
  73. 73. With social media, the task took less than 1 hour! (It would have been 30 hours to do by hand)
  74. 74. Is an amazing and generous community of individuals always willing to help As you can see,
  75. 75. Fifth: To translate your research
  76. 76. Check out this blog post:
  77. 77. “Research (by two blogging economists at the World Bank) suggests that academic papers cited by bloggers are far more likely to be downloaded. Blogging economists are regarded more highly than non-bloggers with the same publishing record.”
  78. 78. An increasing number of scholars are on Twitter, leading to…
  79. 79. Guidance on
  80. 80. And guidance on how to cite a Tweet
  81. 81. Sixth: Unexpected Networking
  82. 82. I met @DCDelMonte virtually through @DoctorNatasha, who I know virtually
  83. 83. And you can even meet people in your own institution! Shortly after following our Chief Information Officer @sgschade on Twitter
  84. 84. She followed me
  85. 85. I was invited to speak at a Design Conference (an MD at a design conference?)
  86. 86. •  Media Interviews •  Workshop Presentations •  Lecture Invitations •  Committee Invitations •  Grant Opportunities •  Dissemination Vineet Arora talks about “Twitter to Tenure: 7 ways social media advances my career” @FutureDocs
  87. 87. @aaronecarroll is often cited by Paul Krugman
  88. 88. Seventh: To create new opportunities for education and engagement
  89. 89. The editor in chief is now tweeting
  90. 90. The monthly clinical case challenge
  91. 91. Is now on Twitter
  92. 92. And creates a conversation
  93. 93. There are Journal Clubs happening exclusively on Twitter, like @iurojc who call themselves the Uro-Twitterati
  94. 94. Eighth: To be part of a larger dynamic and real-time conversation that can lead to new ways of approaching clinical care and research
  95. 95. I witnessed the most amazing example of use of mobile technology and social media by following @HugoOC, a heroic patient advocate
  96. 96.
  97. 97. Ninth: Your Patients
  98. 98. To share insights with your patients before they arrive to clinic, so that you can start the conversation in a different place… Check out @SeattleMamaDoc and @DoctorNatasha
  99. 99. To learn from your patients
  100. 100. I learn so much about diabetes from the Diabetes Online Community (DOC)
  101. 101. Glucose Sensor + Flovent = Rash-free?
  102. 102. iSeismometer iPhone app + CGM on nightstand = effective alarm
  103. 103. To understand the needs of the patient community & connect patients with online peer support
  104. 104. “The diabetes online community may serve many communication purposes, but at the core, it’s built for connecting people to people…Social media has saved lives in the diabetes community. It has helped people who are struggling with their diabetes to take control and improve their health” -Kerri Sparling
  105. 105. We will fail in our mission to perform important and relevant research and to improve clinical care, if we do not:
  106. 106. Tenth, finally, a personal story
  107. 107. My kids have multiple severe food allergies, with reactions leading to anaphylaxis and trips to the ER
  108. 108. See the allergy action plan that we were given, in serious need of a design makeover
  109. 109. How was I going to communicate this to the teacher in a face to face encounter lasting <30 sec?
  110. 110. @science2020 Inspired by other social media teaching tools, my son B and I put together allergy videos to teach his caregivers
  111. 111. The first week of school his teacher broadcast it during announcements to the entire school of 700+ students & 40 teachers
  112. 112. Design Workshop Then @dennisjboyle of IDEO showed it to 60+ Health Tech Entreprenuers/Clinicians/ Researchers at the
  113. 113. Then @SeattleMamaDoc posted a blog about it and tweeted it to her 10,000+ Twitter Followers
  114. 114. And then @SusannahFox wrote a blog post about it and tweeted it to her 10,000+ Twitter Followers
  115. 115. Now that’s the power of social media: The lessons of a 6 year old boy propagating through the twitterverse
  116. 116. I now write the URL for B’s blog on all the school forms
  117. 117. Social Media is not going away
  118. 118. Questions? @joyclee Thanks to: Hyoung O. Lee, MD, Heeja Lee, E, B, & S, Valerie Castle, MD, Sarah Clark, MPH, Matthew Davis, MD, MAPP, Gary Freed, MD, MPH, James Gurney, PhD, William Herman, MD, MPH, Ram Menon, MD, Paul Wise, MD, MPH, Patricia Anderson & the DOC NIDDK K08DK082386