Codes and conventions of radio trailer

1. Codes and Conventions of Radio trailer
• Trailer ends with scheduling-The title then Day then Time.
• Sound effects which are sometimes used to grab attention.
• The trailer uses voice over that the audience assumes is from
the documentary as it creates expectations for the listener, for
example; a man’s voice on the advert means that there will be
a male voiceover involved in the documentary. Voiceover
intercut throughout.
• Take extracts from your programme to hint what will be
included in the programme and create a link.
• Extracts from programme 30-40 seconds long.
• Ensure the beginning is clear so that you catch the audience’s
attention.
• The music bed relates to the topic and theme.
• Trailer should intrigue the audience making them want to find
out more.