4. Total Film Front Cover and Contents Page
House Style:
• The masthead ‘Total Film’ is always featured in the same font with ‘TOTAL’
The first font is “Ekster Black” . This font iconic and associated with the
brand image although the colours of the masthead vary, complimenting
the theme and colour scheme of the magazine. This magazine is therefore
easily identifiable by its masthead which is used throughout the brand and
is on the magazines website in the same font type and format (‘Total’) is
written at the top inside the letter ‘F’ of ‘FILM’.
• On the double spread content page the title ‘Contents’ is written in the
same font as ‘TOTAL’ from the masthead ‘TOTAL FILM’ in keeping with the
magazines theme and consistent black, red and white colour scheme of
this magazine.
• Throughout the magazine the same font types and colour scheme are used
in order to keep in theme with the magazine.
5. Total Film Brand Image and House Design
• Total Film provides in-depth analysis, exclusive interviews, and engaging features on a wide range of movies and genres. Total Film is a blend of entertainment and
informative journalism.
Format/Proportions/Dimensions:
• Total Film magazine typically follows a standard, conventional magazine format.
Use of Colours and Shapes:
• Total Film employs a dynamic use of color and shapes in its design.
• The magazine features vibrant and eye-catching colors to attract readers' attention and create a visually appealing layout and matches the theme of the contents of
the magazine.
• Shapes are used strategically to frame images, highlight key elements, and create a sense of movement or visual interest within the layout.
Font Types:
• Total Film uses a combination of serif and sans-serif fonts in its design. Serif fonts are often used for headlines and titles. Sans-serif fonts are commonly used for
body text and captions due to their legible appearance. The specific fonts chosen may vary, but they are generally selected for readability and compatibility with
the overall aesthetic of the magazine they are also in bold which aids to the aesthetic and simple yet effective design elements.
6. Total Film Brand Image and House Design
Images:
• Total Film incorporates a wide range of images, including movie stills, promotional photos, and artwork related to films. These images are carefully selected to
enhance the content and provide visual context for the articles. High-quality and visually captivating images are used to engage readers and convey the atmosphere
and essence of the films being discussed.
Camera Shots:
• In film analysis or reviews, Total Film uses various camera shots to describe and analyse the visual aspects of movies. These include close-ups, medium shots, wide
shots, and more, depending on the specific scene or cinematic technique being discussed. Camera shots provide readers with a deeper understanding of the visual
storytelling and technical aspects of the films.
Composition:
• Total Film pays attention to the composition of its articles and layouts. Composition refers to the arrangement of visual elements such as images, text, and graphics
within a page. The magazine aims to create simple and aesthetically pleasing compositions that facilitate a easy and efficient reading experience. Composition
techniques like hierarchy are employed to organise information effectively and maintain reader engagement.
Codes:
• Total Film explores and analyses these codes in its articles, shedding light on the symbolism, storytelling techniques, and cinematic language employed in films.
This analysis helps readers gain a deeper understanding of the films they watch and appreciate the artistry behind the films on a deeper level.
Conventions:
• Total Film uses industry conventions and standards in its coverage of films. These conventions include providing objective film reviews, conducting interviews with
filmmakers and actors, reporting on industry news and trends, and offering behind-the-scenes insights into the filmmaking process. By following these conventions,
Total Film maintains credibility and relevance within the film industry and from its audience.
9. SciFiNow Front Cover and Contents Page
House Style:
• The masthead for the magazine ‘SciFiNow’ is again placed at the top and the
importance of the magazine name is made clear on top every single time.
• In the main images the characters are directly addressing the character.
• Majority of the headline writing is placed at the bottom with a couple on the
right or left.
• Both magazines have a colour theme of black white and red.
• The typography for ‘SciFiNow’ looks very curvy and is a reminder of fonts used for
different SciFi films.
• The typography for the headlines are just bold and simple to catch attention of
the reader.
• The magazine’s contents page is a double spread and the same font used within
the magazine cover are used within the contents page using the same magazines
colour scheme.
10. SciFiNow Brand Image and House Design
Format/proportions/dimensions:
• The brand image and house style of SciFiNow follow a standardised format, with consistent proportions and dimensions across different platforms (both on their website and magazines). This ensures a cohesive and
recognizable visual identity.
Use of colours and shapes:
• SciFiNow incorporates a distinct color palette and employs specific shapes to create a visually striking and futuristic aesthetic. The colors and shapes used are carefully selected to evoke a sense of sci-fi and captivate
the audience.
Font types:
• The choice of font types in SciFiNow leans towards sans-serif fonts, which are more modern . This typography choice aligns with the futuristic theme.
Images:
• Images featured often showcase futuristic technology, otherworldly landscapes, or iconic sci-fi characters. These images are visually captivating and reinforce the brand's identity.
Camera shots:
• In visual media such as videos or promotional materials, SciFiNow employs a variety of camera shots to enhance the storytelling and visual impact. This can include wide shots to capture vast futuristic landscapes,
close-ups to highlight intricate details, and dynamic camera movements to create a sense of action and excitement.
Composition:
• The composition of visual elements in SciFiNow follows principles that create balance and symmetry. The arrangement of images, text, and other graphic elements is carefully considered to ensure visual appeal and
effective communication.
Codes:
• SciFiNow follows certain visual codes that are associated with the sci-fi genre, such as futuristic technology, space exploration, advanced civilizations, and speculative concepts. These codes serve to establish a
recognizable style and cater to the expectations of sci-fi enthusiasts.
Conventions:
• SciFiNow adheres to conventions prevalent in the sci-fi genre, while also pushing boundaries and introducing innovative ideas. It embraces elements like time travel, artificial intelligence, extraterrestrial life, and
dystopian futures. By incorporating these conventions, SciFiNow caters to the interests and expectations of its target audience.
13. Empire Brand Image and House Design
• The masthead for the magazine ‘Empire’ is placed at the top of and the importance of the
magazine name.
• It identifies the brand. It is located at the top centre of the magazine. ‘EMPIRE’ magazine is also
designed to attract the audience from a cover. The word “EMPIRE” has a bold style which is
replicated on their website and the same font is used within the magazine especially so in the
contents page and is used as the font for the cover lines.
• Both magazine and contents have a colour theme of black, white, blue and orange.
• The typography for the classic version of the masthead ‘Empire’ is based on the font ‘Relay’
and is bold and eye catching, used in all of ‘Empire’ magazines and content pages and is
used on their main website – this is widely recognised and is part of the film magazine
brand image.
• The typography for the headlines are just bold and simple to catch attention of the reader.
• The magazine’s contents page is a double spread and the same font used within the magazine
cover are used within the contents page using the same magazines colour scheme.
14. Empire
Format/proportions/dimensions:
• Empire brand image and house-style has a consistent and well-defined format, proportions, and dimensions across different media platforms, such as print, digital, and social
media. This ensures a cohesive and recognisable visual identity.
Use of colours and shapes:
• The Empire brand has a specific color palette that reflects its content .
Font types:
• The choice of font types should be based on the brand's personality and target audience. Both serif and sans-serif fonts can be used, but it's important to maintain consistency in
font selection across various brand materials.
Images:
• The Empire brand uses high-quality and visually appealing images that align with its brand identity.
Camera shots:
• When using visual media, such as videos or photographs, the Empire brand employs camera shots that enhance the storytelling and evoke the desired emotional response from
the audience. This include close-ups, wide shots, or any other shot type that suits the brand's narrative/ scenes from films.
Composition: The Empire brand considers the placement of text, images, and other design elements to create a cohesive and engaging visual experience.
Codes:
• The Empire brand has a set of codes that represent its values, such as symbols, icons, or specific visual elements. These codes are consistently used across different brand
materials to reinforce brand recognition and identity.
Conventions:
• The Empire brand adheres to design conventions that are relevant to its industry and target audience. These conventions can include layout structures, design patterns, or other
established norms that ensure the brand's visuals are familiar and accessible to its audience.
