Utilise the Benefits of LinkedIn (and Social Media) to Grow Your Speaking Business - Determine your LinkedIn marketing strategy, connect with real engagement, and establish connections with the people that matter. Enhance your reputation. It's your partner to a better speaking future. And if you're not on LinkedIn, you'll be convinced it's worth it for speakers. Can you afford to be without it? No. Can you afford to miss this speech? No. You need it. Your staff need it. Your profit margin needs it. It's time for LinkedIn. If you would like this presentation at your workplace or event, get in touch with Jo Saunders - 0422 431 039

1. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
1
Grow your Speaker
Business Brand
with LinkedIn
1.
Become
KNOWN
2.
Create
LIKEABILITY
3.
Build
TRUST
To be Remembered and Referred
Why Invest in LinkedIn?

2. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
2
Copyright
Wildfire
Social
MarkeAng
2015
How can you stand out?
Stats
from
LinkedIn
4
August
2015
Copyright
Wildfire
Social
MarkeAng
2015

3. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
3
ConnecAon
ConversaAon
What is Strategy
Start with
WHY
WHO are
you and
WHAT do
you want to
achieve?
WHO do
you want
to reach
and HOW
will you
connect
with
them?
PosiAoning
Through
Profile
• Who
are
you?
• Who
do
you
help?
• How
you
help
them?
>
1.
Become
KNOWN

4. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
4
Copyright
Wildfire
Social
MarkeAng
2015
One does not
network with a
bag on your head
Copyright
Wildfire
Social
MarkeGng
2015
Your Headline follows you
everywhere – use wisely
14
x

5. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
5
How can you position yourself ?
Headline Formula
1.
[Keyword
focused
experGse]
who
[does
what]
for
[who]
by
[how]
DemysAfying
LinkedIn™
through
training
&
consulAng
for
Professional
Service
SMEs
»
to
connect
and
generate
leads
The
Corporate
Shoe
Specialist
for
cabin
crew,
corporaAons,
and
professional
women
seeking
comfort,
style
&
compliance.

6. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
6
Headline Formula
2.
[Title
or
role
with
company]
|
I
help
[who]
with
[problem]
to
achieve
[results]
or
[AUenGon-­‐grabbing
quesGon]
Life
&
Career
Coach
at
Oakwood
InspiraAonal
-­‐
What
is
meaningful
in
your
life
and
what
is
missing
or
needs
to
change?
PNuz
Bookkeeping
Services
specialising
in
transforming
chaos
into
calm
|
Let
me
nut
out
your
accounts
Headline Formula
3.
[Title
or
role
with
company]
|
[Key
phrase
1],
[Key
phrase
2],
[Key
phrase
3]
CommunicaAon
Skills
Trainer
■
Keynote
Speaker
■
Leadership
&
Sales
Coach
and
Consultant
■
Developing
EffecAve
Leaders
Director,
The
EmoAonal
Intelligence
InsAtute
|
EmoAonal
intelligence
&
EQ
coach,
Keynote
speaker,
Job
Interview
Coach

7. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
7
Make the first 75 characters count
7 Step Summary Formula
1.
IntroducGon
/
Welcome
2.
Opening
Statement
/
QuesGon
3.
What
problem
do
you
solve
for
whom?
4.
How
do
you
help
-­‐
What
services
do
you
provide?
5.
Why
You?
6.
Add
some
personal
&
business
interests
7.
CTA
–
what
next?

8. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
8
Make it Visual
ConnecAng
&
CommunicaAng
Build
a
network
Be
‘social’
&
be
seen
Invest
in
relaAonships
2.
Create
Likeability

9. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
9
“Connect
with
ConversaGon”
Copyright
Wildfire
Social
MarkeAng
2015
One does not merely hand over a
business card and walk away.
Develop Your Own
Connection Strategy
Build a Network
What is a Connection

10. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
10
Engagement
&
Experience
Create
and
share
content
Engage
with
your
network
Recommend
to
say
thanks
3.
Build
Trust
ConnecAon
ConversaAon
Content
Find Your Voice…..
Start
&
join
conversaGons….
Comment
&
share
Publish
content
Group
Discussions

11. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
11
Copyright
Wildfire
Social
MarkeAng
2015
Copyright
Wildfire
Social
MarkeAng
2015
Join
relevant
groups
-­‐
industry
groups
&
target
market
groups
Copyright
Wildfire
Social
MarkeAng
2015
Do
Metrics
MaUer?
Profile
views,
ranking,
connecGons,
endorsements,
recommendaGons,
comments,
likes,
shares….
Emails,
phone
calls…
bookings

12. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
12
Copyright
Wildfire
Social
MarkeAng
2015
Your
LinkedIn
Profile
is
Never
Finished.
It
grows
with
you…
Copyright
Wildfire
Social
MarkeAng
2015
Next
Workshop
Friday
18th
Sept
9:30am
–
12:30pm
East
Vic
Park
hp://linkedinsept2015.eventbrite.com.au

13. 3
Steps
to
Success
With
LinkedIn
14/09/15
Copyright
Wildfire
Social
MarkeAng
|
jo@wildfiresocialmarkeAng.com
|
0422
431
039
13
What
is
the
first
acGon
you
will
take
to
start
building
your
personal
brand
with
LinkedIn?
Next
Step
Please
share
over
dessert
Burning
QuesGons?
Call
Jo
:
0422
431
039
Email:
jo@wildfiresm.com
www.wildfiresocialmarkeGng.com
@joatwildfire
MarkeGng
ConsulGng
/
LinkedIn
Training