1. LinkedIn: Marketing and
Connecting for Utah Coaches

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Outcomes
 Networking is all Social
 Creating a Consistent Brand across all platforms
 LinkedIn
 FaceBook
 Resume
 Bio
 Key Elements of the profile
 Headline, Summary, Picture, Endorsements
 Recommendations, Publishing, Groups
 Summary
Lane Change

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Assumptions
 You have a LinkedIn profile
 You have basic understanding of how to use the search
functions
 Connect with people telling people in a note why you are
interested in connecting
 Have an app on your smart phone so you can send an
invitation immediately to someone you meet
Introductions

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Expertise + Find-ability + Strategic
Alliance = Pipeline of Clients
Expert or in the process of becoming one
– takes 10 yrs to become
+
A viable structure of processes
+
You can be found
Business Success

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Networking
It’s all Social
 Your Network
 What is it?
 Why bother?
 Who is in yours?
Strategy

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How do you network now?
 Affinity Groups
 Neighborhood
 School – Alumni Association
 U of Utah
Strategy

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Weak Ties + Strong Ties
Total Network
 Weak Ties – provide access to information and
resources beyond those available in first degree
network
 Strong Ties – Motivation to assist and more easily
available
 Source: Connected: The surprising power of our social network. Pg. 157
Strategy

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Be Seen
 If you’re not there – get there
 Utilize apps to add depth and breadth
 Create an on-line presence
sharing documents, blogs
 Join Groups
 Answer Questions
Strategy

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Be Found
 Understanding Key Words in your Industry
 Web Sites
 SEO – Search engines
 What do you do?
Strategy

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Optimize Your Online Presence
 Potential Clients must believe in your expertise.
 Use the right language in LinkedIn
and everywhere else you can be found online.
 Personality counts – Authentic Voice
 Stand out in your industry as yourself.
 Don’t be who “they” want you to be; be who you ARE.
Strategy

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The Headline
 AKA
 Unique selling proposition
 Personal branding statement
 Elevator pitch
 What is yours?
 Interviews and chance meetings
 Online presentation
LinkedIn

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I AM
 Descriptor
 Intention
 Outcome
 Career Strategies Coach
 Assisting individuals in
clarifying their purpose,
skills, abilities
 Creating Work that
works.
LinkedIn-Profile

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LinkedIn Success Strategies:
How Will You Get Found?
Your profile tagline or headline:
The first thing seen
and the easiest to tweak
LinkedIn - Profile

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Search Engine Optimization
 SEO – key words.
 What would someone search on?
 Explore other profiles with similar job titles, industry.
 Experiment – search yourself – do you show up?
LinkedIn - Profile

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 Authentic
 Story-Telling
 Describe your passion.
 High-Performer
Background - Summary
LinkedIn - Profile

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Summary
 If you have changed your name or it's commonly
misspelled; list all your “aka”s in your summary
 Be Personable – lay out your values and passions.
 Repurpose content.
 Remember your brand – stay on message.
 Drop the job tasks you no longer wish to do.

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Endorsements & Recommendations
 Endorsements – New in 2012 –
 Lists your skills allowing others to easily endorse you.
 Recommendations – Tied to a specific job
 You can request them.
 Others can write them for you without a request.
 You will approve them before they show online.
 You can hide them.
 You can ask the author to edit these if you want to
polish them up.

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Complete Profile
Where you worked, Education, Competencies.
Picture – Is it easier to connect with a name and face.
A network – Have at least 50 - 100 connections.
Details - Evidence of your high performance.
 Status line – shows your passion and engagement.
Recommendations and Endorsements
LinkedIn - Profile

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Public Profile
 Customize what other’s see.
 Do you have a personalized URL?
 Add Link to your email signature, cards, web site, blog.

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Updates
 At least once a week refresh your profile.
 Updates.
 Jobs.
 Posts – repurpose blogs.
 Comment on a connections profile.
 Help someone in a group.

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How to Connect – w/out InMail
 A friend, done business together, or shared group.
 InMails available if you upgrade your account to
premium. Do this on a monthly basis and
remember to turn it off when you are done.
 Accepting connection requests. It depends.
 If you want to be found - accept requests.
 How you show up in searches related to 1st, 2nd
level connections.

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Keeping Track of Your Connections
 LinkedIn is helpful. Suggestions, reminders
 Show how to link with your email.
 Touch base with your network – 3 people a week.
 Face-to-face.
 Phone.
 Email.
 LinkedIn.

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On-Line Networking
 Facebook.
 Twitter - http://twitter.com/
 Twitter can be linked to your LinkedIn feed so
your posts appear both places.
 Instagram.
 Pinterest.
 Newsle - https://newsle.com/

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Remember
 Turn off your activity broadcasts - click on privacy controls.
 Search on Groups that will let you connect with people
who are in your target audience.
 Identify top five strengths and use them in your profile –
repeatedly.
 Describe top skill and passion in summary. and have
multiple experience descriptions listed under job titles.
Linked-In Profile

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 Has anyone used the connector?
 Invitations

28. Attract your perfect client
Find your Tribe!