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Social Media For Sales Professionals


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Calgary Social Media Professional Stuart Crawford from Ulstic shared key online marketing and social media strategies with the Calgary Sales Professionals Club at their September Monthly vitamin.

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Social Media For Sales Professionals

  1. 1. Calgary Sales Professionals<br />Yes, as a Sales Professional You are a Marketing Professional<br />“Internet Consultants with a fresh approach to doing business online by empowering clients through education.”<br />
  2. 2. Stuart Crawford<br />Stuart Crawford served as a small business<br /> marketing professional for 15 years in <br />Calgary, Alberta, Canada. <br />Stuart was influential in the <br />growth of IT Matters from 3 to 30 <br />employees in his 8 years of <br />service as VP, Business Development. <br />After his tenure with IT Matters, Stuart helped <br />Establish Bulletproof InfoTech in the Calgary <br />market after a successful merger <br />with<br />Stuart is married with two teenage sons, loves Golf and Heavy Metal music.<br />Senior Advisor<br />Ulistic, Inc<br /><br /><ul><li>Top 40 under 40 – 2007
  3. 3. Top 20 Business Leaders of Tomorrow 2007
  4. 4. Microsoft SBSC PAL 2008
  5. 5. Microsoft Partner of the Year 2007/2009</li></li></ul><li>Follow Ulistic<br />#ULISTIC<br />Follow us on Facebook<br />Follow Us on LinkedIn<br /><br />
  6. 6. Why Should You Be Online?<br />
  7. 7. But what works and how?<br />Basic principles that work!<br />
  8. 8. But…social media doesn’t work!<br />
  9. 9. Social Media – Word Of Mount<br />How many of you would say that word of mouth referrals is a crucial part of your marketing plan?<br />
  10. 10. Social Media Can and does WORK!<br />
  11. 11. It takes HARD WORK<br />
  12. 12. You have to put in the time<br />
  13. 13. Frequently Visible<br />
  14. 14. Be Inviting<br />
  15. 15. Be Attentive<br />Always Keep Your Eyes Open!<br />Google Alerts<br /><br />
  16. 16. What can you do?<br />
  17. 17. LinkedIn<br />EVERY Sales Professional Must Be On LinkedIn<br /><br />
  18. 18. Go where your clients are<br />Where does your industry hang out?<br />Where can you find alliances?<br />Where can you find your peers?<br />
  19. 19. What about Facebook/Twitter?<br />
  20. 20. Become a resource<br />
  21. 21. Recap – You Must Do This!<br /><ul><li>Get on LinkedIn and complete your profile
  22. 22. Join LinkedIn Groups and Participate
  23. 23. Calgary Sales Professionals Club
  24. 24. Calgary Entrepreneurs and Small Business
  25. 25. Linking Calgary
  26. 26. Industry Groups
  27. 27. Give out three recommendations each week
  28. 28. Join Industry Forums
  29. 29. Link up with influencers and connectors and stay virtually connected
  30. 30. Start a blog and talk about your industry and what your customers/clients are looking for
  31. 31. Get noticed, become a resource
  32. 32. Become a trusted advisor</li></li></ul><li>Get Help<br />
  33. 33. Thank You<br />Stuart R. Crawford<br />Ulistic Inc.<br />403.775.2205<br /><br />Blog:<br />Web:<br />Personal Invitation<br />Email me today and book your no-cost 60 minute discussion on how to use the Internet in your career or business<br />Upcoming Courses<br />September 22 – SEO<br />September 30 – Social Media in Business<br />