Linkedin: create presence, build influence and earn more business!
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Linkedin, an incredible tool. However it doesn't work by its self. YOU need to work Linkedin. Want to earn more business from Linkedin, then you must first create a presence, then build influence. Naturally you'll need a complete profile, great profile photo, summary, etc. Note: It will take EFFORT to earn business on Linkedin, it will also result in some of your best earned clients! Have questions? email us at vince@vestedinterestgroup.com Connect with me on linkedin today!
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Linkedin: create presence, build influence and earn more business!
- 1. How to create presence Build influence and EARN more business
- 2. BFF’s
- 3. Living above the line… Ownership Accountable Responsible Blame Excuse Denial V O I C T R V I I C T M
- 11. first things first … Your Profile!
- 14. Key Phrases Video Editor, Video Production, Multimedia Production, Videographer, Small Business Marketing Video Editor, Multimedia Production, Videographer, Small Business Marketing
- 15. Anchor Text in Your Links
- 21. Creating …
- 22. Adding people to your network…
- 25. Responding to people (you don’t know) asking to connect…
- 27. Asking people (you know) to connect…
- 28. Don’t
- 32. Say Thank You for everything…
- 44. Don’t focus on the strategy, focus on the routine of executing that strategy!
- 51. What gets measured… … gets?
- 52. What gets measured… … gets? Improved?
- 53. What gets measured… … gets? Improved? Done?
- 54. What gets measured… … gets? Improved? Done? ONLY if YOU actually…
- 55. ONLY if YOU actually…
- 57. Questions? VinceFowler VinceFowler TheRealVinceFowler VinceFowlerTV Making a positive and MEASURABLE difference…
- 58. Questions? DonitaFowler DonitaFowler DonitaDFowler VinceFowlerTV Making a positive and MEASURABLE difference…
Editor's Notes
- Optimize your LinkedIn for key terms with which you want to be associated. Add these keywords to various sections of your profile – headline or summary sections. LinkedIn can be connected directly with your WordPress website – so you can have your blogs linked to your LIP. These ‘backlinks’ will get you abit more searchable with our friend google.
- Your summary is the most important white space on your linkedin profile. In old print days, this was called Above the Fold – and your LI Summary is ATF. Your Summary is just that – it’s a short summary about yourself. Your time to tell your story. Don’t use 3rd person – it sounds gimicky and not authentic. Use about 250 words (we don’t’ want to read much more) and leave it with a call to action. Here’s a really good LIS – he’s to the point, precise, exact, his personality almost leaps off of the page. Very well done.
- From Entrepreneurs Journey – compile a list of keywords you wish to rank for: (5 – 10 words) – ideally they should be professions that linkein users are looking for. Here is an example: In the first one, Video is mentioned twice, so it’s wasted real estate. Get rid of one of the “video” words – in the second list production is mentioned twice as well. So get rid of one of the production words. Production has been removed from the list of keywords, but it will still rand for this keyword since the word Video and Production are mentioned in the list.
- Edit profile – manage public profile settings Customize Your URL& Promote Your Profile
- Edit profile – manage public profile settings Customize Your URL& Promote Your Profile
- Edit profile – manage public profile settings Customize Your URL& Promote Your Profile
- This one is almost a no-brainer but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. Use LinkedIn's help guide! That’s what it’s there for. 200 million LinkedIn profiles – but only 50.5% have a complete profile.