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LinkedIn Profile Blueprint 2020

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LinkedIn Profile Blueprint 2020

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The LinkedIn Demystifier's Profile Blueprint has been updated to incorporate new features and design. Use my framework to build your own profile, or book a session with me to go through optimising your profile via Zoom, or have your profile reviewed.

https://wildfiresocialmarketing.com/linkedinreview/

The LinkedIn Demystifier's Profile Blueprint has been updated to incorporate new features and design. Use my framework to build your own profile, or book a session with me to go through optimising your profile via Zoom, or have your profile reviewed.

https://wildfiresocialmarketing.com/linkedinreview/

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LinkedIn Profile Blueprint 2020

  1. 1. Headline Location BACKGROUND TIP - Use an action photo or create a custom image (Size: 1,584 x 396px) TIP - This is your 120 character positioning statement. It is one of the most important parts of your profile. It shows up first with your name and photo wherever you engage, appears in the home feed or search results. Think about the words that your ideal client/employer/part- ners uses. Here are some example formulas; 1. [Expert X] who [solves problem Y] by [service Z] 2. I help [ target audience X] achieve [result Y] by [service Z] 3. [Expert X] who [solves problem Y] at [company Z] 4. [Expert X] graduate seeking [title Y] in [industry Z] 5. [Keyword positioning statement] at [company Z] Teaser - 3 lines of text displayed (about 240 characters) - Aim to intrigue and inform... and encourage the reader to expand. PHOTO TIPS 1. Just you up close 2. Friendly & recent 3. Dressed for business INTRO SECTION See my recommendations ...see more (Opens the full Summary - formula below) Company (Current) Education (Most recent) The perfect place to brand yourself, add personality and get creative. Avoid adding text and logos at the lower left or centre 0422 431 039 / jo@wildfiresm.com / linkedin.com/in/josaunders First Name / Surname Language More... Browser Profile Photo Person 1 Person 2 Person 3 Person 4 * Turn this section off in settings People Also Viewed* Person 5 Person 6 Person 7 Person 8 Person 9 Person 10 Add profile section Edit Your Public Profile Advert Advert Add new skills with these courses Course 1 Course 2 Course 3 * Only visible by connections Contact Info (pop up) Tip - Use ‘other’ instead on Comapny URL - customise Website 1 Website 2 Website 3 Phone* Address Email* Twitter Instant Message* Birthday* Connected* 7 Step Success Formula Share your story in 1st person to connect with your ideal client / partner / employer (up to 2,000 characters). Tip - write with your ideal audience (client / employer) in mind. 1. TEASER Position yourself and add contact info to inspire action from your audience. (~300 characters) 2. WHEN do you help? Statement / question to paint a picture of the problem your target client has. 3. WHAT problems do you solve? Expand on the problems to connect with your ideal clients? 4. HOW do you help? What services/skills do you provide? (Create a bulleted list of main services). 5. WHY You? What qualifies you? - Share relevant certifications, awards, achievements and outcomes. 6. WHY do you do what you do? What is your big vision or purpose? What inspired you to change careers or choose your career? What do you do outside of work? What are your quirks? 7. WHAT NEXT? End with a Call To Action: Make it easy for them to take action or get in touch. Add media to showcase your work, promote yourself and engage your audience: Video PDF Link Portfolio Image Article See # Connections See Contact info (Link to Search) (Pop up) Open to Job Providing Services Opportunities ABOUT
  2. 2. Need Help? Call Jo: Saunders 0422 431 039 / jo@wildfiresm.com OPTIMISE & TRANSFORM YOUR PROFILE »»» wildfiresocialmarketing.com TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - TIPS - RECOMMENDATIONS ACCOMPLISHMENTS 1. Ask for Recommendations as part of your business / career process 2. Ask using 2-3 questions to frame the response 3. Give Recommendations to people to show appreciation and gratitude 4. Thank those who recommend you 5. Repurpose recommendations elsewhere, eg posts, your website List relevant professional development to demonstrate your continuing education Add professional memberships relevant to your career Add recent, relevant projects. Link to the website and add team members Add whitepapers, guest blogs, podcasts, videos, books, eBooks, etc with a link (Be found 7x more) Share your achievements - individually or grouped together in the description Add all languages and the level of proficiency. Think of non-spoken languages, such as programming Showcase your innovation and expertise If relevant share where you excelled in exams Courses Organisations Projects Publications Honors & Awards Languages Patents Test Scores Experience Education Volunteering TIPS - TIPS - TIPS - TIPS - BACKGROUND SKILLS & ENDORSEMENTS 1. Include keywords in your titles and description (you can create more than 1 role) 2. Link to your Company Page (multiple roles are grouped) 3. Focus on the current roles - What, When, Why, How, What Next + Media 4. Rearrange current roles to list the most important first 5. Showcase your professional journey through past roles - Last 5 companies are displayed in full 1. Share tertiary qualification- Last 3 are displayed 2. Link to the Education Page for the organisation 1. Keep it relevant and recent - include keywords and focus on outcomes - Last 3 roles are displayed in full 2. Link to the Company Page 1. Add up to 50 skills to be known and endorsed for 2. Use keywords that explain the problems that you solve - add words also used in the Headline 3. Reorder and pin the most important 3 skills first 4. Use the language of your ideal viewer / clients Followers TIP - Create or repurpose blog posts as articles as part of your marketing strategy TIP - This comes from the All Activity section. Engagement (reactions & comments), Shares and your own Posts show up here. Article Image react, comment or share react, comment or share react, comment or share Intro article copy.... Your Articles & Activity Your Dashboard Article Title # Reactions # Comments See all activitySee all articles Manage followers Post 1 Post 2 Post 3 Search Appearances (Weekly)Post Views (Most Recent) Profile Rating (eg Beginner, Expert, All Star) Who’s Viewed Your Profile (90 Days) Certifications Licenses & Add relevant certifications, including online course such as LinkedIn Learning (5x more profile views)

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