1.
179M+
Asia Pacific
Feb 2020

2.
Network
Search Engine
11M+ Au 20M+ Jobs
Professional
90K Schools
30M+ Companies
675M+
200+ Countries
2/second
87M+
Millennials
Personal Brand
44%+ monthly
40%+ daily
94%
B2B Content
Distribution
⇪50%engagement
Professional

3.
“Who are the
influencers of your
ideal connections?”
@JoSaundersAU
Copyright Wildfire Social Marketing 2019
Network
Connection
YOU
Their connection
= your prospect
More prospects

4.
Presence Credibility Influence
Energise Establish Enhance
Who
You
Are
Being
What
You
Are
Doing
Who
You
Engage
With

5.
Who
You
Are
Being

6.
“Your brand is
what other people
say about you
when you’re not
in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock

7.
1st Impressions
LinkedIn is one
of the top sites
that Google
crawls
21M

8.
Does your
profile
match your
speaking
brand?
Image Credit
Shutterstock

9.
1. VISUALS
Background
HEADLINE
SKILLS
ABOUT
Story
RECOMMENDATIONS
ACCOMPLISHMENTS
Profile Photo
EXPERIENCE
Curate, Create
and Converse
Elevator Pitch
Keywords
2. VALUE
4. VIDEO
Expertise
3. VALIDATION
5. VOICE
Profile
Media

10.
[Keyword focused expertise] Keynote
Speaker // [outcome]
Create your Leading Headline
Change & Resilience Keynote Speaker ► Behaviour Change Expert ►
TEDx Speaker ► Australian Comic of the Year
LinkedIn Training & Social Marketing Strategy to Future Proof Your
Brand // #Connectfluence Keynote Conference Speaker
Professional Speaker I Be Change Ready I Sales & Persuasion I Culture
Transformation I Resilience

11.
About
1st Person
Story
1. TEASER Position yourself & inspire action (~300 characters)
2. BIG PROBLEM Statement / question
3. SOLUTION Keynote topics & methods
4. WHY YOU? Awards, achievements, outcomes &
“testimonial”
5. WHY do you do what you do? Big vision or purpose?
6. HEART What do you do outside of work?
7. WHAT NEXT? Make it easy for them to take action

12.
• 1. Keyword titles
• 2. Link Page
• 3. Description
Split your roles
Experience

13.
Name & Title

14.
FREE
PROMO

15.
Recommendations

16.
What
Are You
Doing

17.
Lurking

18.
Promoting

19.
Influencing

20.
Talk
WITH
not AT

21.
Storie
s
Find Your
Hashtags
@Mention
Copyright Wildfire Social Marketing 2020
Video
DocumentsPhotos
#
»
Voice

22.
Engagement
💭 A ‘like’ is a nod of agreement
🗯 A ‘reaction’ is a nod + context
💬 A ‘comment’ is conversation

23.
Output
19 + 1

24.
Who
Are You
Engaging
With

25.
Who to Connect with?
People you meet at #events
Decision
Makers
Influencers of …
Peers
PCOs Audience
Agents

26.
SEARCH – Filters & Alerts
Copyright Wildfire Social Marketing 2020

27.
The order to precedence is:
• Quotes "" - For an exact phrase or multi-word title
• Parentheses () – For more complex searches
• NOT – to exclude the word following NOT from search results
• AND – To include all items in search results
• OR – To include one or more items in the results
(PMO OR "Portfolio Management Specialist") NOT
“Project Manager”
SEARCH - Boolean Search
Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin?lang=en
AND

28.
(PMO OR "Portfolio
Management Specialist")
NOT “Project Manager”
FILTERS:
Sydney + 2nd
RESULTS:
Relative to me

29.
X
Bonus
Tip

30.
Engagement …. Messages …. Emails …. Calls …
Bookings Copyright Wildfire Social Marketing 2020
#Connectfluence Metrics
linkedin.com/sales/ssi

31.
Like / Comment
Follow
Connect
Message
Engage
Schedule
Search & View
Engage
View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity
Via message
Call / Meeting
With Conversation
& context
#Connectfluence

32.
Personal brand marketing strategist showing
graduates, leaders and teams how to enhance
visibility, earn influence and establish credibility
using LinkedIn and social media tools.
• Linkedin.com/in/josaunders
• @JoSaundersAU
• wildfiresocialmarketing.com
Connect & Request Slides