Social Media Practical Essentials<br />Jonnie Jensen – Digital Coach<br />Presentation available at:<br />http://linkedIn....
What We Can Do Today<br />Cover three concepts<br />People <br />Content<br />Participation<br />Not covering<br />Proposi...
Before We Get Started<br />Preconceptions <br />Misconceptions<br />Leave your baggage at the door<br />
Using social media for business<br />
What Will Success Require<br />To be successful you need<br />Create an audience<br />Add Value through content<br />Be pr...
Personal vs Corporate<br />There will only ever be one you<br />Your business brand may not be yours forever<br />Can you ...
Social Media Flow<br />Example of content finding and sharing process from Oscar Berg<br />
The Power Of Content<br />Content<br />Which you have found<br />Which you have created<br />Which you are part of…<br />F...
Social Media Capital – What’s Yours?<br />What is that you want to achieve?<br />What are you passionate about?<br />What ...
A New Way Of Thinking…<br />Open, Random, Supportive<br />Vs<br />Closed, Controlled, Selective<br />
Social Networking<br />It involves people<br />Open Networking<br />Allowing for random opportunities and connections<br /...
Services you could use:<br />Twitter<br />Slideshare<br />LinkedIn<br />YouTube<br />A blog <br />Scribd<br />Vimeo<br />U...
Create Content<br />Share With Audience<br />Find Audience<br />Drive Traffic <br />& Sales<br />Find Content<br />Engage ...
Mobile Phone<br />…they are not just for talking on!<br />Get a smart phone and stay connected<br />
Set Up Gravatar<br />It is a tool for commenting on blogs and other sites<br />Your picture and bio will be universally sh...
Gravatar<br />http://gravatar.com<br />
Google RSS Reader <br />Set Up Google Account<br />Wide range of excellent services<br />Helps Google know you<br />Google...
Google Reader<br />http://google.com/reader<br />
Adding & Managing Subscriptions<br />Click Add Subscription<br />Type in web address<br />Google will look for feed<br />S...
Subscribe Direct From Web Page<br />You can look for the RSS image on any page<br />Click and Add to Google Reader<br />Ev...
Sharing Content<br />Set up your Twitter account and use Send To<br />Open link and share via Bit.ly bookmark<br />(covere...
Sharing from Google Reader<br />Click Settings<br />Click Send To<br />
Twitter<br />Does everyone know what Twitter is?<br />Optimise your profile<br />Picture<br />Bio & Location<br />Backgrou...
The Twitter Basics<br />How to send<br />Private messages<br />RT (ReTweet)<br />@mention<br />Hashtag<br />Location<br />...
How To Read A Tweet<br />Clicking on elements of a Tweet will expand it<br />Profile<br />Pictures<br />Video<br />Links<b...
How to Send<br />Sending a Tweet is as simple as typing a message<br />A Tweet is public to the World<br />Nothing or Anyt...
Private Message<br />Only a Direct Message is private<br />You can only DM if they follow you<br />Click New Message and f...
Replies & Messaging People<br />If you start a message with Twitter Username this is between you two and anyone that follo...
@mentions<br />Placing someone’s Twitter name in a Tweet will share that message with them, your followers and their follo...
RT (ReTweet)<br />Share someone else’s Tweet with others<br />Notifies them you shared it<br />Shows you value and agree<b...
RT (ReTweet)<br />You See<br />Retweet (Auto) <br />They See – <br />no adjustments<br />Classic (Manual) <br />They See –...
Hashtags (#)<br />Group Tweets around subjects<br />#subject or #anyphraseyoulike<br />You cant own them<br />Easy to find...
Sending powerful Tweets<br />You want your messages to get clicked on <br />You want your messages to get noticed<br />You...
Connecting with people<br />Send 15-20 tweets first<br />Add LinkedIn connections<br />create a list first<br />Add contac...
Find people<br />Search Twitter Content<br />lets you find people based on the topics they’re talking about<br />http://ic...
URL shortening<br />Shorten URL’s to <br />Enable reporting<br />Free up character space<br />Clean up your messages<br />...
Bit.ly<br />http://bit.ly<br />
Enabling Bit.ly Across Social Networks<br />Click Settings<br />
Sidebar Bookmarklet button enables quick sharing from web page<br />Shortening & Sharing From Browser<br />Click Bookmarkl...
TweetDeck<br />Social media messaging and search suite<br />Use what you have learnt plus common sense<br />Click to view,...
Tweetdeck<br />
Recommended TweetDeck Settings<br />
Recommended TweetDeck Settings<br />
Recommended TweetDeck Settings<br />
Recommended TweetDeck Settings<br />
Adding A Search Column<br />
Following <br />Click Tweeter’s name to view profile<br />View bio and Tweets<br />Follow <br />Add to List<br />
Additional Recommended Tools<br />Bit.ly bookmarklet<br />Share web pages quickly and easily on Twitter<br />Drag on to yo...
Staying Efficient<br />Synchronising your profiles<br />FriendFeed optimisation<br />Twitter app on LinkedIn<br />Google R...
Why LinkedIn?<br />Acquire new customers through online recommendations and word of mouth.<br />Keep in touch with people ...
The rise of LinkedIn – why it works<br />2nd and 3rd level contacts put you in reach of millions of business people<br />+...
Getting Started<br />http://linkedin.com<br />Look at lots of peoples profiles<br />Use your real name and email address<b...
Build a great profile<br />Switch off profile whilst building it<br />Get a great photo<br />Complete 100%<br />Add all jo...
Use LinkedIn Applications<br />Turn your profile into your professional social media hub<br />Connect your content to Link...
Completed Profile<br />LinkedIn applications<br />Get a great photo<br />All jobs and education<br />Descriptive links<br ...
Building your network<br />Don’t add anyone until your profile is 100% complete<br />Add your email contacts<br />Add prev...
Bulk Connect to your Contacts<br />Bulk connect to people by clicking Add Connections<br />Use your online accounts or upl...
Personally invite people<br />Use personalised invites unless you know the person well<br />Go to their profile page and c...
Use LinkedIn Search<br />Powerful tool for prospecting targets<br />Name<br />Company <br />Location <br />Industry<br />
Browse other people’s connections<br />See who your connections know<br />The power is in your 2nd and 3rd degree contacts...
LinkedIn Recommendations = Trust<br />Build trust through recommendations by others<br />Validate your profile<br />Promot...
Give and you shall receive<br />Give recommendations  to your contacts<br />The more you give the more you get<br />It’s a...
Raise your profile<br />Update your status<br />Amending your profile notifies all your contacts<br />Participate in Linke...
LinkedIn Answers builds your reputation<br />Answer questions to raise your profile<br />Subscribe to your industries Ques...
Making Groups work for you<br />Search for groups that interest you <br />Include your hobbies: all work and no play is ve...
Making Groups work for you<br />Search for groups that interest you <br />Include your hobbies: all work and no play is ve...
Tips for successful LinkedIn discussions<br />Research blogs for what content is being commented on<br />Start conversatio...
Take LinkedIn offline<br />Make face to face contact<br />Find events on LinkedIn<br />Find events on Meetup.com<br />Star...
Promoting your events on LinkedIn<br />Post events on LinkedIn <br />Gets promoted to groups and contacts<br />Anyone that...
Promoting your events on LinkedIn<br />Post events on LinkedIn <br />Gets promoted to groups and contacts<br />Anyone that...
Public photo – visible to everyone<br />Public profile – display full profile<br />Status visibility – everyone<br />Membe...
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Social Media - The Essentials - Be Effective and Efficient

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Social Media - The Essentials - Be Effective and Efficient

  1. 1. Social Media Practical Essentials<br />Jonnie Jensen – Digital Coach<br />Presentation available at:<br />http://linkedIn.com/in/jonniejensen<br />http://twitter.com/jonniejensen<br />
  2. 2. What We Can Do Today<br />Cover three concepts<br />People <br />Content<br />Participation<br />Not covering<br />Proposition<br />Your added value<br />Why you are doing this and for who?<br />No apologies for going fast<br />You will not leave an expert<br />
  3. 3. Before We Get Started<br />Preconceptions <br />Misconceptions<br />Leave your baggage at the door<br />
  4. 4. Using social media for business<br />
  5. 5. What Will Success Require<br />To be successful you need<br />Create an audience<br />Add Value through content<br />Be present and participate<br />This builds reputation and awareness<br />This raises your influence<br />
  6. 6. Personal vs Corporate<br />There will only ever be one you<br />Your business brand may not be yours forever<br />Can you effectively manage both?<br />Which has the most impact?<br />What would your audience expect to see?<br />
  7. 7. Social Media Flow<br />Example of content finding and sharing process from Oscar Berg<br />
  8. 8. The Power Of Content<br />Content<br />Which you have found<br />Which you have created<br />Which you are part of…<br />Following<br />Sharing<br />Commenting<br />Publishing<br />Networking<br />ref: ChrisBrogan.com<br />
  9. 9. Social Media Capital – What’s Yours?<br />What is that you want to achieve?<br />What are you passionate about?<br />What subjects are you going to lead? <br />What value is it that you offer?<br />What are going to be known for? <br />What are you going to be liked for?<br />What are you going to be followed for?<br />
  10. 10. A New Way Of Thinking…<br />Open, Random, Supportive<br />Vs<br />Closed, Controlled, Selective<br />
  11. 11. Social Networking<br />It involves people<br />Open Networking<br />Allowing for random opportunities and connections<br />Be known for something<br />Be willing<br />Be flexible<br />Be real<br />Stay consistent<br />
  12. 12. Services you could use:<br />Twitter<br />Slideshare<br />LinkedIn<br />YouTube<br />A blog <br />Scribd<br />Vimeo<br />Ustream<br />Foursquare<br />Flickr<br />Google<br />RSS feeds<br />Podcasts <br />Gravatar<br />FriendFeed<br />Facebook<br />
  13. 13. Create Content<br />Share With Audience<br />Find Audience<br />Drive Traffic <br />& Sales<br />Find Content<br />Engage with Audience<br />Your Basic Goals<br />
  14. 14. Mobile Phone<br />…they are not just for talking on!<br />Get a smart phone and stay connected<br />
  15. 15. Set Up Gravatar<br />It is a tool for commenting on blogs and other sites<br />Your picture and bio will be universally shared<br />It makes your time more effective and efficient<br />
  16. 16. Gravatar<br />http://gravatar.com<br />
  17. 17.
  18. 18. Google RSS Reader <br />Set Up Google Account<br />Wide range of excellent services<br />Helps Google know you<br />Google Reader is an RSS Reader<br />Easy access to latest information<br />Ability to share content with your network<br />Look for RSS button on website<br />Add site via Google Reader<br />Organise in folders<br />Shortcut to other content<br />
  19. 19. Google Reader<br />http://google.com/reader<br />
  20. 20. Adding & Managing Subscriptions<br />Click Add Subscription<br />Type in web address<br />Google will look for feed<br />Subscribe to feed<br />Review suggestions<br />Managing Feeds<br />Click Feed Settings<br />Add Folder<br />Use broad titles<br />
  21. 21. Subscribe Direct From Web Page<br />You can look for the RSS image on any page<br />Click and Add to Google Reader<br />Even easier, Add Google Reader Bookmarklet<br />Click Settings<br />Google Reader <br />Goodies<br />Drag Subscribe <br />button to browser<br />Click it to add page <br />your viewing<br />
  22. 22. Sharing Content<br />Set up your Twitter account and use Send To<br />Open link and share via Bit.ly bookmark<br />(covered today)<br />Delicious – creates a library of favourite content<br />FriendFeed – will share to Twitter automatically<br />Ping.FM – will share to many services <br />(not covered today)<br />
  23. 23. Sharing from Google Reader<br />Click Settings<br />Click Send To<br />
  24. 24. Twitter<br />Does everyone know what Twitter is?<br />Optimise your profile<br />Picture<br />Bio & Location<br />Background<br />Find people<br />By name<br />By location<br />By keyword<br />Search<br />Tweets<br />Bio<br />
  25. 25. The Twitter Basics<br />How to send<br />Private messages<br />RT (ReTweet)<br />@mention<br />Hashtag<br />Location<br />Reply<br />
  26. 26. How To Read A Tweet<br />Clicking on elements of a Tweet will expand it<br />Profile<br />Pictures<br />Video<br />Links<br />
  27. 27. How to Send<br />Sending a Tweet is as simple as typing a message<br />A Tweet is public to the World<br />Nothing or Anything could happen<br />
  28. 28. Private Message<br />Only a Direct Message is private<br />You can only DM if they follow you<br />Click New Message and find name<br />Start Tweet with D username <br />Click Messages<br />
  29. 29. Replies & Messaging People<br />If you start a message with Twitter Username this is between you two and anyone that follows both of you<br />It is less public but still searchable<br />Click Reply<br />
  30. 30. @mentions<br />Placing someone’s Twitter name in a Tweet will share that message with them, your followers and their followers<br />Use it to reference and share<br />Good for engagement<br />Reply to all your @mentions <br />Click Reply<br />
  31. 31. RT (ReTweet)<br />Share someone else’s Tweet with others<br />Notifies them you shared it<br />Shows you value and agree<br />Automatic via Retweet<br />Shares their tweet exactly as you received it<br />Shared with your followers<br />Manual (classic) <br />RT @username at start of message<br />Via @username at end of message<br />Manual allows personalisation<br />Better for engagement <br />
  32. 32. RT (ReTweet)<br />You See<br />Retweet (Auto) <br />They See – <br />no adjustments<br />Classic (Manual) <br />They See – <br />personalised<br />
  33. 33. Hashtags (#)<br />Group Tweets around subjects<br />#subject or #anyphraseyoulike<br />You cant own them<br />Easy to find and share<br />Follow relevant others<br />Spot key influencers<br />Identify related Lists<br />
  34. 34. Sending powerful Tweets<br />You want your messages to get clicked on <br />You want your messages to get noticed<br />You want your messages to get reTweeted (RT)<br />Twitter Tips<br />Include hyperlinks in your Tweets – shortened URL’s<br />Use @twitter_name and # to promote your tweets<br />Leave enough space for the RT @name<br />120 characters<br />
  35. 35. Connecting with people<br />Send 15-20 tweets first<br />Add LinkedIn connections<br />create a list first<br />Add contacts via Gmail<br />export Outlook contacts<br />Email your contacts<br />Search people’s bios<br />http://tweepz.com/<br />Look at who others follow<br />via their page<br />
  36. 36. Find people<br />Search Twitter Content<br />lets you find people based on the topics they’re talking about<br />http://icerocket.comhttp://search.twitter.com<br />Search #hashtags<br />Presume keywords that people might use as #hashtags<br />Follow #hashtags used by your network or by events<br />Search by location & keyword<br />http://tweepz.comhttp://geochirp.com<br />LinkedIn profiles show Twitter names<br />Search other peoples follower’s<br />Look at who are the influential and active followers<br />http://tweepi.com<br />
  37. 37. URL shortening<br />Shorten URL’s to <br />Enable reporting<br />Free up character space<br />Clean up your messages<br />Many services available<br />http://bit.ly is recommended <br />
  38. 38. Bit.ly<br />http://bit.ly<br />
  39. 39. Enabling Bit.ly Across Social Networks<br />Click Settings<br />
  40. 40. Sidebar Bookmarklet button enables quick sharing from web page<br />Shortening & Sharing From Browser<br />Click Bookmarklet<br />Click Tools<br />
  41. 41. TweetDeck<br />Social media messaging and search suite<br />Use what you have learnt plus common sense<br />Click to view, learn and take actions<br />Set up profiles from Twitter, LinkedIn, Facebook, FourSquare<br />
  42. 42. Tweetdeck<br />
  43. 43. Recommended TweetDeck Settings<br />
  44. 44. Recommended TweetDeck Settings<br />
  45. 45. Recommended TweetDeck Settings<br />
  46. 46. Recommended TweetDeck Settings<br />
  47. 47. Adding A Search Column<br />
  48. 48. Following <br />Click Tweeter’s name to view profile<br />View bio and Tweets<br />Follow <br />Add to List<br />
  49. 49. Additional Recommended Tools<br />Bit.ly bookmarklet<br />Share web pages quickly and easily on Twitter<br />Drag on to your Chrome or Firefox browser<br />http://j.mp/pages/tools<br />Google Reader Bookmarklet<br />Add web sites to your Google Reader<br />http://j.mp/dKdsnd<br />Share content you like (and save it for later) by sharing <br />Visit Google Reader<br />Click on Your stuff (located on the left hand side)<br />Once the page loads, you should see the Note in Reader<br />Drag the Note in Reader button onto your browser toolbar<br />Delicious Browser Add On<br />Add web pages you like to public bookmark service<br />http://www.delicious.com/help/quicktour/firefox<br />http://www.delicious.com/help/quicktour/chrome<br />
  50. 50. Staying Efficient<br />Synchronising your profiles<br />FriendFeed optimisation<br />Twitter app on LinkedIn<br />Google Reader sharing<br />Optimising your Outlook<br />Using rules to manage the volume of messages<br />Receive select RSS feeds into your RSS inbox<br />Passwords<br />Level 1, 2 & 3<br />Daily schedule<br />If you don’t make time you wont have time<br />Use a calendar/schedule to help build habits<br />
  51. 51. Why LinkedIn?<br />Acquire new customers through online recommendations and word of mouth.<br />Keep in touch with people who care most about your business.<br />Find the right vendors to outsource services you’re not an expert on.<br />Build your industry network—online and in person.<br />Get answers to tough business questions with a little help from your real friends.<br />Win new business by answering questions in your area of expertise.<br />Raise funding<br />Identify mentors<br />Network with peers in your industry for repeat business referrals.<br />Convince potential customers of your expertise by sharing unique blog content.<br />Keep your friends close and your competition closer.<br />...with thanks to Guy Kawasaki<br />image from sissnitz<br />
  52. 52. The rise of LinkedIn – why it works<br />2nd and 3rd level contacts put you in reach of millions of business people<br />+<br />People like you like people like you<br />
  53. 53. Getting Started<br />http://linkedin.com<br />Look at lots of peoples profiles<br />Use your real name and email address<br />Do not add contacts <br />
  54. 54. Build a great profile<br />Switch off profile whilst building it<br />Get a great photo<br />Complete 100%<br />Add all jobs and education<br />Use ‘other’ to create descriptive links<br />Write a ‘movie trailer’ about you<br />Create a vanity URL<br />
  55. 55. Use LinkedIn Applications<br />Turn your profile into your professional social media hub<br />Connect your content to LinkedIn<br />Promote your content to LinkedIn audience<br />
  56. 56. Completed Profile<br />LinkedIn applications<br />Get a great photo<br />All jobs and education<br />Descriptive links<br />Vanity URL<br />
  57. 57. Building your network<br />Don’t add anyone until your profile is 100% complete<br />Add your email contacts<br />Add previous colleagues<br />Put a link in your email sig, your business card, everywhere<br />Ask for introductions<br />Search for people<br />Define what type of people you want to connect with<br />Use the search filter to find them<br />Look to see who they are connected with<br />Look to see who’s else their visitors have visited<br />Join groups and introduce yourself<br />
  58. 58. Bulk Connect to your Contacts<br />Bulk connect to people by clicking Add Connections<br />Use your online accounts or upload a file <br />You cant personalise the invite <br />Create your own invite with link to your page<br />
  59. 59. Personally invite people<br />Use personalised invites unless you know the person well<br />Go to their profile page and click Add Name To Network<br />
  60. 60. Use LinkedIn Search<br />Powerful tool for prospecting targets<br />Name<br />Company <br />Location <br />Industry<br />
  61. 61. Browse other people’s connections<br />See who your connections know<br />The power is in your 2nd and 3rd degree contacts<br />
  62. 62. LinkedIn Recommendations = Trust<br />Build trust through recommendations by others<br />Validate your profile<br />Promotes you on their profile page<br />
  63. 63. Give and you shall receive<br />Give recommendations to your contacts<br />The more you give the more you get<br />It’s a reciprocal thing<br />Don’t lie – what’s the point?!<br />You get to choose the recommendations you show<br />
  64. 64. Raise your profile<br />Update your status<br />Amending your profile notifies all your contacts<br />Participate in LinkedIn answers<br />Be influential in a group<br />Start your own groups<br />Start discussions<br />Participate in other discussions<br />Add value to key influencers<br />Create links to your site and outposts<br />
  65. 65. LinkedIn Answers builds your reputation<br />Answer questions to raise your profile<br />Subscribe to your industries Question RSS feed<br />Have your answer chosen to become LinkedIn Expert<br />Post a question if you want industry experts to engage with you<br />
  66. 66. Making Groups work for you<br />Search for groups that interest you <br />Include your hobbies: all work and no play is very dull!<br />Join groups and participate<br />Find prospects – engage them<br />Raise your profile – be an opinion leader<br />Receive group messages immediately or daily digest<br />Set up email rule to alert you of keywords<br />Reply early and keep adding to the conversation<br />Note who else is and see who they are connected with<br />Set up your own group<br />Make sure there is not a successful group already <br />Become a figure head, steer the conversation and orchestrate the members<br />
  67. 67. Making Groups work for you<br />Search for groups that interest you <br />Include your hobbies: all work and no play is very dull!<br />Join groups and participate<br />Find prospects – engage them<br />Raise your profile – be an opinion leader<br />Receive group messages immediately or daily digest<br />Set up email rule to alert you of keywords<br />Reply early and keep adding to the conversation<br />Note who else is and see who they are connected with<br />Set up your own group<br />Make sure there is not a successful group already <br />Become a figure head, steer the conversation and orchestrate the members<br />
  68. 68. Tips for successful LinkedIn discussions<br />Research blogs for what content is being commented on<br />Start conversations in your communities<br />Good for research<br />Invite people to the conversation <br />Generate conversation around your content<br />Do not sell<br />Keep conversation on LinkedIn<br />Offer links to relevant content<br />Be concise<br />Be honest and genuine<br />Give back to the community – share findings with respondents <br />
  69. 69. Take LinkedIn offline<br />Make face to face contact<br />Find events on LinkedIn<br />Find events on Meetup.com<br />Start your own event<br />Become the community leader<br />
  70. 70. Promoting your events on LinkedIn<br />Post events on LinkedIn <br />Gets promoted to groups and contacts<br />Anyone that chooses to attend will automatically promote it to all their contacts<br />Find Questions in LinkedIn Answers that your event is appropriate to and mention it in an answer<br />Ask attendees to confirm their attendance in LinkedIn event<br />tell them they can meet other delegates in advance<br />
  71. 71. Promoting your events on LinkedIn<br />Post events on LinkedIn <br />Gets promoted to groups and contacts<br />Anyone that chooses to attend will automatically promote it to all their contacts<br />Find Questions in LinkedIn Answers that your event is appropriate to and mention it in an answer<br />Ask attendees to confirm their attendance in LinkedIn event<br />tell them they can meet other delegates in advance<br />
  72. 72. Public photo – visible to everyone<br />Public profile – display full profile<br />Status visibility – everyone<br />Member feed visibility – everyone<br />Contact settings – receiving Introductions and InMails<br />Invitation filtering – receiving all invitations<br />Private RSS feed – enable<br />Group invitations – receiving<br />Profile updates – yes, notify<br />Connections browse – allow<br />Optimise your settings<br />
  73. 73. Optimise your settings<br />Public photo – visible to everyone<br />Public profile – display full profile<br />Status visibility – everyone<br />Member feed visibility – everyone<br />Contact settings – receiving Introductions and InMails<br />Invitation filtering – receiving all invitations<br />Private RSS feed – enable<br />Group invitations – receiving<br />Profile updates – yes, notify<br />Connections browse – allow<br />
  74. 74. Tracking LinkedIn results<br />Tracking tools can be set up for LinkedIn<br />You should monitor your performance manually <br />Number of contacts (check profile)<br />Number of invitations to connect (keep a count)<br />Number of recommendations (check profile)<br />Number of clicks on profile links (use bit.ly to report)<br />Number of comments/replies to status updates (use Google Reader to count)<br />Comments in discussions I have participated in (manually check)<br />Comments in discussions I have started (manually check)<br />
  75. 75. Create Content<br />Share With Audience<br />Find Audience<br />Drive Traffic <br />& Sales<br />Find Content<br />Engage with Audience<br />Your Basic Goals<br />
  76. 76. Goals To Build Habits<br />As a base line you should carry out these tasks in your first month<br />Twitter <br />5 tweets per day<br />Follow 2 people per day<br />2 retweets per day<br />2 @mention or replies per day<br />Follow at least 2 lists<br />Create at least 2 lists <br />LinkedIn<br />Complete LinkedIn 100% profile<br />Update status twice per day<br />1 recommendation per week<br />Participate in 2 discussions per week<br />Connect with two people per day<br />

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