Net503 a.2 Williams


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Assessment for Uni - Policy Primer

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  • There definitely seems to be a trend with social platforms requiring users to be of a minimum age. It also seems to extend that users are to provide accurate personal information in their profiles. Why not allow anonymity? Perhaps for content accountability? To reduce the risk of harassment and copyright infringement. Or would it be more accurate as a required means of assisting in profile classification and data analysis – a form of surveillance which is said to aid the user experience by “influencing and managing populations and persons” (Lyon, 2002, p. 242) – whatever the impact on user privacy. It’s interesting that users are required to be honest and transparent in their personal details, be accountable for content published and reproduction of content, and be personally responsible to protect their privacy through profile settings, however platforms such as Pinterest as well as Facebook, Googl+ and many others reserve the right to collect personal, geographic and behavioural data via outright surveillance at their discretion. What do you think about this? Thanks for this great info, it’s been really useful, particularly about log data and cookies for data collection. Feel free to view my primer on Facebook Pages Terms. (
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  • p.s. to my earlier comment - My other significant concern (that you have mentioned) about Pinterest is the fact that you have to link either Facebook or Twitter to the account and consequently reveal account/profile information and give Pinterest permission to, amongst other things, make posts on your behalf. This point outraged me to the point that, although I think the service looks like fun and has interesting potential, I will not use it, if I am forced to have it linked to Facebook or Twitter.
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  • I think that it is really interesting how many of these online platforms disclaim any responsibility for content but at the same time reserve the right to remove content at their own discretion. I also think that it is interesting that they expect users to observe copyright and privacy whilst declaring in their terms, that if you use their service they may use, display, reproduce or modify etc your content (for free). Google (see my primer ) have similar conditions. I think for the most part this would not cause most users any problems but it could, and in ways that are difficult to predict (Brown, 2004, p 64). I particularly noted the clause that claims that terms and policies apply to visitors and that they endure even after a user terminates an account. There may be content you don’t want shared or displayed, and although it is up to the user to not upload content that is sensitive, ultimately these platforms/services have all the power – use our services ‘as is’, and by our terms or not. They know that for every person that chooses not to accept and not use the services there are plenty more who will.

    Pinterest like Google state that information privacy and conditions may change due to mergers, acquisition etc which Lyon (2002, p 247) shows can cause problems. I think that my concern with Pinterest, whilst being promoted ostensibly as a fun service for sharing, is that it is basically getting users to aggregate themselves through the sharing of content. It has the potential to create a surprisingly accurate profile of a user but it is not until problems arise that people start questioning aspects of privacy. Boyd (2010) says “privacy is not in opposition to speaking in public” rather it is about being aware of the “social context”; having an awareness of who may be listening and where or how that information could be used. Boyd further says that people “are more likely to question the system than alter our own behaviour” which I think highlights the point that people often take a soft approach to privacy until it causes them a problem. Lyon (2002, p 251) says, “It would make sense if some social practices and technological systems that affect everyone were also understood and actively negotiated by everyone”. Perhaps the creation and reflection on these policy primers are the first steps, for at least some of us, to meeting that ideal. Thanks for the thought provoking read!

    boyd, d. (2010, September/October) Why privacy is not dead. Technology Review, MIT. Retrieved 23/8/2012 from:

    Brown, M., & Muchira, R. (2004). Investigating the Relationship between Internet Privacy Concern and Online Purchase Behavior. Journal of Electronic Commerce Research, 591), 62-70. Retrieved 14/8/2012 from:

    Lyon, D. (2002) Everyday Surveillance: Personal Data and Social Classification. Information, Communication, and Society, 5(1). Retrieved 20/8/2012 from:
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Net503 a.2 Williams

  2. 2. Pinterest is an online and mobile service that allowsyou to create online pinboards to organise and sharethings you find on the webIt is one of the fastest growing Social Networking Sites(Social Media Networks, 2012)
  3. 3. Pinterest provides a platform todiscover and share the things youlove. (Acceptable Use Policy, 2012)
  4. 4. (Nancy Boes1761, 2012)You can create your own visual boards and view and follow others (What Can You Do With Pinterest, 2012)
  5. 5. Interested in joining?
  6. 6. Access to Pinterest is at their sole discretion. Generally speaking, you MUST:• Be 13 years of age or over• Provide complete and accurate information• Agree to use Pinterest in accordance with their TERMS “Terms” refers to the Terms of Service (‘ToS’)
  7. 7. If you sign up/in to Pinterest using your Facebook or Twitter, you agree to grant the following rights Pinterest will be able to: Pinterest will be able to: • Post on your behalf • Read Tweets from your timeline • See who you follow, and follow And will receive: new people • Your basic info • Update your profile • Your email address • Post Tweets for you • Your likes But it can’t access your direct But you can choose who can see your posts in Facebook messages or see your Twitter password(Authorize Pinterest to Use Your Account?, 2012) (Pinterest: Discover, collect, and share inspiration, 2012)
  8. 8. Pinterest operates from the United States and does notguarantee that it is appropriate for use in other locations.By signing up, you agree that creating an account is appropriatefor your specific location.
  9. 9. Under the Acceptable Use Policy, you agree not to postcontent that is false, illegal, harmful , humiliating or offensive
  10. 10. You may have heard of Charlotte Dawson who attemptedsuicide after a barrage of inflammatory messages anddeath threats were sent to her on Twitter (Moran & Reines , 2012)
  11. 11. Circumvent any technological measures Encourage or enable others to undertake prohibited activities Send a virus, spam, or other nasties You also agree not to do anything naughty like…(Child Crying, 2012)
  12. 12. Fairly reasonable right? But what about... PRIVACY SURVEILLANCE COPYRIGHT AND OWNERSHIP ??
  13. 13. Once you have an account, you are SOLELY RESPONSIBLEfor the activity that occurs on your account
  14. 14. Pinterest may remove User Content for any reason but is not obliged to.(A bit of obligation today, 2012)
  15. 15. By using Pinterest, you grant them anon-exclusive licence to use, display,reproduce and modify your UserContent - for the purpose of operatingand providing Pinterest – for free.
  16. 16. It is also YOUR responsibility not to violateany law or infringe on the rights of any thirdparty, including Intellectual Property Rights,publicity rights or privacy rights.
  17. 17. Pinterest defines Intellectual Property as: “all patent rights; copyright rights; moralrights; rights of publicity; trademark, trade dress and service mark rights (and associate goodwill); trade secret rights; and all other intellectual property and proprietary rights as may now exist orhereafter come into existence” (Copyright & Trademark, 2012)
  18. 18. Pinterest uses 2 kinds of cookies:1. “Persistent” cookies – these save your login information for your future logins2. “Session ID” cookies – to monitor how you interact with Pinterest and to monitor aggregate usage by Pinterest Users and web traffic on the website.Chocolate Chunk Cookies, 2007
  19. 19. “Log Data” is the information that isLOG sent from your browser to the Pinterest server each time you visit/use the DATA Pinterest website. It may include : – Webpages you visited before you went to Pinterest – Pages visited and searches made on Pinterest – The time spent on each page (Privacy Policy, 2012)
  20. 20. Pinterest is allowed to collect your PersonallyIdentifiable and Non-Identifiable InformationAggregated information, Non-IdentifyingInformation and Log Data can be shared withthird parties
  21. 21. Your information mayalso be sold, sharedor transferred toanother party duringproceedings such as amerger, acquisition,dissolution orbankruptcy. (Road sign on Hwy N1 near Laingsburg, South Africa, 2012)
  22. 22. Pinterest uses “commercially reasonable safeguards” to preserve the integrity and security of information collected and maintained. But there is no guarantee that your information won’t be accessed, disclosed, altered, or destroyed by unauthorised persons. (Privacy Policy, 2012)(Old Surveillance Cameras, 2005)
  23. 23. YOU provide yourinformation atyour OWN RISK.
  24. 24. Pinterest only acts as a passive conduit for you and other Users. (Pinterest, 2012)
  25. 25. HOWEVER…Pinterest will respond expeditiously to claims ofcopyright infringement committed using thePinterest website in accordance with theDigital Millennium Copyright Act of 1998 (“DMCA”).Pinterest will take whatever action, in its solediscretion, it deems appropriate, including removalof the challenged material from the website.
  26. 26. You agree to indemnify Pinterest from anyaction taken against you with regard to: a) Your access to or use of Pinterest b) Your User Content c) Your breach of any Terms
  27. 27. You agree to use Pinterest on an “as is” basis and “as available” basis. Pinterest does not guarantee the availability or functionality of the website.Pinterest can change the Service, or any features ofthe Service WITHOUT PRIOR NOTICE(Houston we have a problem..., 2009)
  28. 28. In February 2012, Yahoo! News reported thatPinterest was found to be using Skimlinks, anaffiliate-linking service, without clearlyinforming users. (McHugh, 2012)This allegedly created some trust issuesbetween the Internet and Pinterest.But, under the current ToS, this is completely OK
  29. 29. It is YOUR responsibility to check the ToS andprivacy policy regularly for any updates andamendments.Pinterest will update the “last modified” date at thebottom of the page for any material changes.If you continue using Pinterest after an update,even if you haven’t read the amended ToS, yourcontinued use of the Service will constitute youracceptance.
  30. 30. You are required to abide by all of thesepolicies even if you are just a visitor to the site and NOT a registered user.
  31. 31. Pinterest can temporarily or permanently suspend or terminate your account without notice. Pinterest can also suspend or terminate your account for no reason at all(pinterest nwf , 2012)
  32. 32. If you close your account,or Pinterest suspends or terminates it,YOU ARE STILL BOUND BY THE RULES!
  33. 33. Thanks for watching HAPPY PINNING!!!!!!!!(Festival, 2010)
  34. 34. A bit of obligation today [Image]. (2012). Retrieved from Use Policy. (2012). Retrieved from Pinterest To Use Your Account? (2012). Retrieved from crying [Image]. (2012). Retrieved from Chunk Cookies [Image]. (2007). Retrieved from & Trademark. (2012). Retrieved from and Twitter logos [Image]. (2012). Retrieved from [Image]. (2010). Retrieved from we have a problem... [Image]. (2009). Retrieved from
  35. 35. McHugh, M. (2012). Pinterest is blowing up - with cries of copyright infringement . Yahoo! News. Retrievedfrom, J. & Reines, R. (2012). Charlotte Dawson reveals how Twitter trolls sent her into spiral of depression.Herald Sun. Retrieved from Boes 1761 [Image]. (2012). Retrieved from Surveillance Cameras [Image]. (2005). Retrieved from, S. (2012). ComScore U.S. Internet Report: YoY, Pinterest Up 4000+%, Amazon Up 30%, Android TopSmartphone & More. TechCrunch. Retrieved from Discover, collect, and share inspiration. (2012). Retrieved from
  36. 36. Pinterest [Image]. (2012). Retrieved from; nwf [Image]. (2012). Retrieved from Policy. (2012). Retrieved from sign on Hwy N1 near Laingsburg, South Africa [Image]. (2012). Retrieved from Media Networks [Image]. (2012). Retrieved from; of Service. (2012). Retrieved from Can You Do With Pinterest? (2012). Retrieved from Can You Do With Pinterest [Image]. (2012). Retrieved from