Digital Revolution: What’s In It For Business?
Jonnie Jensen – Success Engineer
Presentation available at:
http://linkedIn...
It’s happening happened
• With or without you the digital revolution happened
• People born after 1995 don’t know life wit...
Old
Internet
Image thanks: http://seomraranga.wordpress.com
Image thanks: PA @ www.telegraph.co.uk
What are you doing about it?
• Blocking social media sites
• Ignoring your website analytics
• Sending sales emails every ...
The old model is changing
• It’s not just a marketing conversation
• It’s not closed, controlled and selective
• Listen an...
Need some proof…
• 418,029,796 European Internet users
• 500 million Facebook members
• 126 million blogs on the Internet
...
So what’s in it for business
• Level playing field for all companies
• Free tools and services
• Listen to your audience
•...
“What can it do for me?”
• Increase your reach & awareness
• Create brand champions
• Transform customer experience
• Refo...
Using social media for business
Look how many views
...over 7m!!
Ratings promote your
video higher
Free advertising since
...
Using social media for business
...loves social media
It’s all about reputation
http://www.kingslandchurchofgod.org/cog/whisper.jpg
Actions to takeaway
• Get creative
• Talk to your staff and stakeholders
• Monitor your customers & competition
• Go beyon...
Tools you can use
• Socialmention.com
• Google Alerts
• Netvibes.com
• Hootsuite.com
• Tweetdeck
• Tweepsearch.com
• Animo...
tel: 02032862306 / jonniejensen@tobesocial.com
Jonnie Jensen – Success Engineer
Presentation available at:
http://linkedIn...
Digital revolution -  Whats in it for business?
Digital revolution -  Whats in it for business?
Upcoming SlideShare
Loading in …5
×

Digital revolution - Whats in it for business?

718 views

Published on

The Digital Revolution means a lot to the way businesses operate. People born after 1995 dont know life without internet or mobiles. How they

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
718
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital revolution - Whats in it for business?

  1. 1. Digital Revolution: What’s In It For Business? Jonnie Jensen – Success Engineer Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen
  2. 2. It’s happening happened • With or without you the digital revolution happened • People born after 1995 don’t know life without the internet and mobile phones • How they behave is fundamentally different to you – Shop – Communicate – Watch TV – Use their mobile – Browse the internet
  3. 3. Old Internet Image thanks: http://seomraranga.wordpress.com
  4. 4. Image thanks: PA @ www.telegraph.co.uk
  5. 5. What are you doing about it? • Blocking social media sites • Ignoring your website analytics • Sending sales emails every month • Advertising in the same magazines • Still using an old mobile phone Image thanks: http://www.photoshopessentials.com/images/basics/pen-tool-selections/stop-sign.jpg
  6. 6. The old model is changing • It’s not just a marketing conversation • It’s not closed, controlled and selective • Listen and be prepared for what you hear • Share your knowledge, skills and network • Empower your staff to champion your business • Your website is no longer enough
  7. 7. Need some proof… • 418,029,796 European Internet users • 500 million Facebook members • 126 million blogs on the Internet • 2 billion videos streamed on YouTube everyday • 50 million tweets per day • 1 billion iphone app downloads • UK social networking time spent online 6:07hrs pm • 30% of Facebook access is via mobile phone • 35% people changed holiday after social media research • UK quality newspaper sales decline 12.3% Sources: Hubspot, Guardian UK, Mashable, Neilson, Planet iPhone, TravelDailyNews, Guardian UK
  8. 8. So what’s in it for business • Level playing field for all companies • Free tools and services • Listen to your audience • Monitor your competitors • Energise your staff • Huge reach – small niches • Multiple touch points for customers + Google
  9. 9. “What can it do for me?” • Increase your reach & awareness • Create brand champions • Transform customer experience • Refocus product development • Improve customer services/relations • Beat your competitors • Save money (not marketing budget) • More opportunities to sell
  10. 10. Using social media for business Look how many views ...over 7m!! Ratings promote your video higher Free advertising since 2007 Very memorable product info Subscribers become marketing database
  11. 11. Using social media for business ...loves social media
  12. 12. It’s all about reputation http://www.kingslandchurchofgod.org/cog/whisper.jpg
  13. 13. Actions to takeaway • Get creative • Talk to your staff and stakeholders • Monitor your customers & competition • Go beyond your website • Focus on adding value • Implement social media policy • Commit to memorable experiences • Analyse any data available
  14. 14. Tools you can use • Socialmention.com • Google Alerts • Netvibes.com • Hootsuite.com • Tweetdeck • Tweepsearch.com • Animoto.com • Windows Movie Maker • Camstudio.org • Camtasia • iPadio.com • YouTube.com • Flickr.com • Twitter.com • Facebook.com • LinkedIn.com • Slideshare.net • Wordpress • Twittercounter • Klout • PeopleBrowsr.com • Blogtalkradio.com
  15. 15. tel: 02032862306 / jonniejensen@tobesocial.com Jonnie Jensen – Success Engineer Presentation available at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen

×