How Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest
CSP002–ACN 17510Social Media Marketing for Nonprofits March 14, 2012 North Shore Community College JULIA CAMPBELL, MPA 978-578-1328 JCAMPBEL04@NORTHSHORE.EDU
LINKEDIN, YOUTUBE, FLICKR, PINTEREST You get out of social media what you put into it. Less is more.
LINKEDIN BEST PRACTICES • What is LinkedIn? • LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. • Quick walkthrough of the site
LINKEDIN BEST PRACTICES • Tips for Using LinkedIn for Nonprofits • Join groups. • Follow people in the groups that you’ve joined. You don’t need to connect. • Always talk to people. • Never pitch anything right away. • Post blogs, links, helpful information • No more than 2 updates per month in your groups.
LINKEDIN BEST PRACTICES • Tips for Using LinkedIn for Nonprofits • Take advantage of search options and research tools to find donors. • Look at other nonprofits’ contacts. • Building relationships in a genuine way. • Keep Company page updated. • Link every employee, Board member and volunteer to your Company page. • Coupon code for free advertising.
LINKEDIN BEST PRACTICES • Tips for Using LinkedIn for Nonprofits • Promote your profile everywhere. • Profile Stats • Post your job openings and events. • Link to other social networking sites. • Build your connections. • Best Practice Example: The Taproot Foundation http://linkd.in/ebsKu2
YOUTUBE BEST PRACTICES• Tips for Using YouTube for Nonprofits • Visit http://www.youtube.com/nonprofits • Premium branding capabilities and increased uploading capacity • The option to drive fundraising through a Google Checkout “Donate” button • Listing on the Nonprofit channels and the Nonprofit videos pages • Ability to add a call-to-action overlay on your videos to drive campaigns
YOUTUBE BEST PRACTICES• Tips for Using YouTube for Nonprofits • www.youtube.com/user/UNICEFUSA • www.youtube.com/user/NationalWildlife• KONY 2012 • www.youtube.com/watch?v=Y4MnpzG5Sqc• Thank you campaigns • http://nonprofitorgs.wordpress.com/2012/0 1/03/11-new-years-resolutions-for- nonprofit-social-media-managers/
FLICKR BEST PRACTICES • What is Flickr? • Flickr is the best way to store, sort, search and share your photos online. • Flickr helps you organize that huge mass of photos you have and offers a way for you and your friends and family to tell stories about them.
FLICKR BEST PRACTICES • Tips for Using Flickr for Nonprofits • Apply for a Nonprofit Pro Account. • Flickr for Good – www.flickr.com/good • Hold a contest involving supporter photos • Create a Flickr group that supports your mission • Public or private • Click on the “Groups” link
PINTEREST BEST PRACTICES • What is Pinterest? • Pinterest lets you organize and share all the beautiful things you find on the web. • People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
PINTEREST BEST PRACTICES • How do nonprofits use Pinterest? • Blog posts • Images • http://pinterest.com/nonprofitorgs/ • Pinterest now drives more referral traffic than Google+, YouTube and LinkedIn combined
PINTEREST BEST PRACTICES • How do nonprofits use Pinterest? • Pin your own website and blog content, but only if it pulls up a good photo! • Add website links to your Pin’s description. • Add your logo to your images. • Embed inspirational quotes onto your images. • Add a price banner to your pins that are goods being sold, or fundraising campaigns.
JUST THE TIP OF THE ICEBERG…• Foursquare and Facebook Places• Jumo.com• Change.org• StumbleUpon, Digg, Delicious – submit key blog posts and articles• Groupon for Good • Percentage of memberships • Tickets to museums • Tickets to events
WEBSITE TO DO LIST • Have a Facebook “Like” button (or social media icons) • Social media icons above the fold and easy to find • Use a “Share This!” widget on blog posts, archived newsletters, media page, etc.
IDEAS FOR CONTENT• Google Alerts• The New York Times alerts• Monitor other blogs• Success stories and quotes• Reached a goal• Want input on an issue• Events, fundraisers, celebrations, birthdays• New email newsletter• Tie current events to your cause and your issue• Read everything and follow everyone! Figure out what’s working for other orgs and adapt it!
MORE RESOURCES• Google for nonprofits - http://www.google.com/nonprofits/• Twittertipscentral.com• Klout.com• Hootsuite.com – Hootsuite University• http://socialmediagovernance.com/• http://www.thesocialworkplace.com/• http://www.bethkanter.org/• http://www.facebook.com/socialmedia4nonprofits