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Social Media
for Health PIOs
James Garrow
Philadelphia Department of Public Health
Introductions
•Name
•Job
•Area of Expertise
•Social Media
•Do you use it?
•Personally? Professionally?
•What networks do you use?
•What’...
Social Media Statistics
4/2012, Pew
Internet &
American Life
Project
2/2013, Pew
Internet &
American Life
Project
Between six and eleven percent of Americans
would interrupt sex to check social media
messages!
Information Seeking in a Disaster

8/2012, Ameri
can Red Cross

Wow, that’s
low!

Wow, that’s
high!
Red Cross Survey
• 12% of the American public has used
social media in a disaster
• After seeing emergency info on a socia...
Discussion
Break
Social Media Tools
•Facebook
•Twitter
•Instagram
•YouTube
•Tumblr
•Vine
•Snapchat
•Blogs
Best Practices Potpourri
Monitoring
•Topsy.com
•Socialmention.com
•Geofeedia.com
•Google Alerts
•Hootsuite.com
•Tweetreach.com
•Bottlenose.com
•Twe...
Management
•Hootsuite.com
•Tweetdeck
•Seesmic.com
•Bufferapp.com
•IFTTT.com
•Bitly.com
Chatting/Livetweeting
•Twitterfall.com
•Tweetchat.com
•Hashtags
•#sm4ph
•#hcsm
•#CDCchat
•#smemchat
Incident Websites
•Wordpress.com
•Blogspot.com

•Incident-specific website to collect all
information in one, easy-to-find...
Internal Communications
•Twitter
•Private accounts
•Facebook
•Groups
•GroupMe
•SMS
Social Media in
Emergencies
Information to the Public
Information from the Public
The Public as Responders
Information to the Public
Emily Rahimi
@FDNY
Information from the Public
Mobile Twitter Use
NYC homes
without power

Tweets sent via
mobile interface
The Public as Responders
"One of those trucks went across the bridge!" she told me.
"Wow. Even the school bus doesn't cross that bridge. It's not d...
Lunch
Social Media Exercise:
Part One
Instructions
•Discuss development of social media
messages
•Don’t forget approvals
•Craft test messages
•Review press rele...
Break
Social Media Exercise:
Part Two
Instructions
•Get into groups
•Get online
•Log into Twitter and Facebook
•Message crafting
Privacy
•Twitter account
•Developed just for this exercise
•Private account, no one can follow or see
what we tweet
•Faceb...
Wrap-up
Thank you,
for more info:
about.me/jgarrow
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
Social Media for Health PIOs
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Social Media for Health PIOs

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Full day training provided to health and health care PIOs, sponsored by Maryland Emergency Management Agency, January 2014.

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Social Media for Health PIOs

  1. 1. Social Media for Health PIOs James Garrow Philadelphia Department of Public Health
  2. 2. Introductions
  3. 3. •Name •Job •Area of Expertise •Social Media •Do you use it? •Personally? Professionally? •What networks do you use? •What’s the best part of social media? •And what’s the worst part? •Do your family and friends use it? For what? •If you don’t use it, why?
  4. 4. Social Media Statistics
  5. 5. 4/2012, Pew Internet & American Life Project
  6. 6. 2/2013, Pew Internet & American Life Project
  7. 7. Between six and eleven percent of Americans would interrupt sex to check social media messages!
  8. 8. Information Seeking in a Disaster 8/2012, Ameri can Red Cross Wow, that’s low! Wow, that’s high!
  9. 9. Red Cross Survey • 12% of the American public has used social media in a disaster • After seeing emergency info on a social media site, 77% have checked on their family and friends • Nearly 40% would use social media to let loved ones know they were safe after a disaster
  10. 10. Discussion
  11. 11. Break
  12. 12. Social Media Tools
  13. 13. •Facebook •Twitter •Instagram •YouTube •Tumblr •Vine •Snapchat •Blogs
  14. 14. Best Practices Potpourri
  15. 15. Monitoring •Topsy.com •Socialmention.com •Geofeedia.com •Google Alerts •Hootsuite.com •Tweetreach.com •Bottlenose.com •Tweetgrid.com
  16. 16. Management •Hootsuite.com •Tweetdeck •Seesmic.com •Bufferapp.com •IFTTT.com •Bitly.com
  17. 17. Chatting/Livetweeting •Twitterfall.com •Tweetchat.com •Hashtags •#sm4ph •#hcsm •#CDCchat •#smemchat
  18. 18. Incident Websites •Wordpress.com •Blogspot.com •Incident-specific website to collect all information in one, easy-to-find place •Easily updatable, no IT! •Massively scalable
  19. 19. Internal Communications •Twitter •Private accounts •Facebook •Groups •GroupMe •SMS
  20. 20. Social Media in Emergencies
  21. 21. Information to the Public Information from the Public The Public as Responders
  22. 22. Information to the Public
  23. 23. Emily Rahimi @FDNY
  24. 24. Information from the Public
  25. 25. Mobile Twitter Use NYC homes without power Tweets sent via mobile interface
  26. 26. The Public as Responders
  27. 27. "One of those trucks went across the bridge!" she told me. "Wow. Even the school bus doesn't cross that bridge. It's not designed for large trucks. When we saw them going up that road, we wanted to run out and wave our hands, yelling wrong way, wrong way!“ -hinessight.blogs.com
  28. 28. Lunch
  29. 29. Social Media Exercise: Part One
  30. 30. Instructions •Discuss development of social media messages •Don’t forget approvals •Craft test messages •Review press releases •Craft BETTER messages •Review process again
  31. 31. Break
  32. 32. Social Media Exercise: Part Two
  33. 33. Instructions •Get into groups •Get online •Log into Twitter and Facebook •Message crafting
  34. 34. Privacy •Twitter account •Developed just for this exercise •Private account, no one can follow or see what we tweet •Facebook •My personal account! •Unpublished Page, no one can Like or see what we post
  35. 35. Wrap-up
  36. 36. Thank you, for more info: about.me/jgarrow

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