This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget.
10. 3 Things You Likely Didn’t Know
1
• Even private content can be used in
court of law.
2
• 1,500 potential students “liked” our
recruitment for 2013.
3
• Most student facing departments at
Universities have a presence on
Facebook.
11. Facebook Statistics
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19M Facebook users in Canada
3,400K University aged Facebook users in Canada
1,280K users are in Ontario
380K Adroid users
700K iOS users
106K BlackBerry users
580K users are “in college”
9K users are at “Wilfrid Laurier”
12. 3 Things You Likely Didn’t Know
1
• All tweets are permanently archived
by the US Library of Congress.
2
• 550 million users, 135,000 register
every day.
3
• Students are more likely to engage
with us via Twitter than any other
network.
14. 3 Things You Likely Didn’t Know
1
2
3
• 8M+ users in Canada, 10% of which
are students/new grads
• Launched University pages
• Projected at $1.6B for 2013
15. LinkedIn Future direction
• The death of the common resume
• All Fortune 100 companies used LinkedIn for talent solutions
in 2012
• Moving to a younger demographic
• What does this mean to Education?
16. 3 Things You Likely Didn’t Know
1
2
3
• Niche photo app bought by
Facebook for $1B in 2012.
• 99% of photos are public.
• Fastest growing social
network
18. Usage among students
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83% of prospective students will visit a school’s Facebook page
Twitter usage has tripled in 2012 (9% to 27%)
Facebook has remained the top resources (79%)
YouTube increasingly influencing students (62%)
• Western’s Harlem Shake Video 1M views
• Western’s next highest video, 69k views
18
20. Laurentian on Social Media
• Goals
• Influence liaison goals
• Engage Students, Alumni
• Increase brand awareness, influence media
• Investment spread across primary, secondary and
tertiary channels
• Social Media Handbook
• Distributed model of communication
• Provide the tools, allow for unique voices