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Social Media for Higher Education Student Associations

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This presentation was delivered in the fall of 2013 to student association managers and staff. The presentation has a focus on social media management, marketing and channels. The focus is excellence within Facebook, Twitter and other channels with a small budget.

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Social Media for Higher Education Student Associations

  1. 1. Social Media Jean-Paul Rains, Manager of Digital Strategy
  2. 2. Overview • • • • • Quiz! Why Social Media? Social Media in Education Trends Being awesome
  3. 3. What is the best social network?
  4. 4. Stats
  5. 5. 3 Things You Likely Didn’t Know 1 • Even private content can be used in court of law. 2 • 1,500 potential students “liked” our recruitment for 2013. 3 • Most student facing departments at Universities have a presence on Facebook.
  6. 6. Facebook Statistics • • • • • • • • 19M Facebook users in Canada 3,400K University aged Facebook users in Canada 1,280K users are in Ontario 380K Adroid users 700K iOS users 106K BlackBerry users 580K users are “in college” 9K users are at “Wilfrid Laurier”
  7. 7. 3 Things You Likely Didn’t Know 1 • All tweets are permanently archived by the US Library of Congress. 2 • 550 million users, 135,000 register every day. 3 • Students are more likely to engage with us via Twitter than any other network.
  8. 8. Twitter Analytics • If you haven’t already seen them…
  9. 9. 3 Things You Likely Didn’t Know 1 2 3 • 8M+ users in Canada, 10% of which are students/new grads • Launched University pages • Projected at $1.6B for 2013
  10. 10. LinkedIn Future direction • The death of the common resume • All Fortune 100 companies used LinkedIn for talent solutions in 2012 • Moving to a younger demographic • What does this mean to Education?
  11. 11. 3 Things You Likely Didn’t Know 1 2 3 • Niche photo app bought by Facebook for $1B in 2012. • 99% of photos are public. • Fastest growing social network
  12. 12. #Instagram
  13. 13. Usage among students • • • • 83% of prospective students will visit a school’s Facebook page Twitter usage has tripled in 2012 (9% to 27%) Facebook has remained the top resources (79%) YouTube increasingly influencing students (62%) • Western’s Harlem Shake Video 1M views • Western’s next highest video, 69k views 18
  14. 14. Usage among students 3 Types of messages from students Questions Complaints Pride
  15. 15. Laurentian on Social Media • Goals • Influence liaison goals • Engage Students, Alumni • Increase brand awareness, influence media • Investment spread across primary, secondary and tertiary channels • Social Media Handbook • Distributed model of communication • Provide the tools, allow for unique voices
  16. 16. Being awesome Discovering the #baconzone
  17. 17. Being awesome at social media #baconzone Relevant Timely Interesting
  18. 18. “Does anyone care about this?”
  19. 19. “Who is going to comment, like, re-tweet?”
  20. 20. “Press Releases are not social. Stories are.”
  21. 21. “Complaints are opportunities”
  22. 22. “The more you talk, the less people listen”
  23. 23. Let me know what you think! • @JPLaurentian • http://twitter.com/jplaurentian • http://ca.linkedin.com/in/jprains

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