James Garrow from the Philadelphia Department of Public Health discusses the significance of social media in city government, particularly during emergencies. He emphasizes that a significant proportion of millennials rely on platforms like Facebook for news, indicating a need for government engagement in social media. Best practices are highlighted, including content balance and effective use of scheduling and monitoring tools.

1. Social Media in City
Government
James Garrow
Phila Dept of Public Health

2. background
● presented at dozens of conferences in last
three years across the country
● specialist in using social media during
emergencies and disasters
● director of digital public health
● coordinate all social and web media for the
health department

3. The Value of
Social Media
more than just cat videos

10. facebook.com stats

12. Fully 88 percent of Millennials get news
from Facebook regularly...and more than
half of them do so daily.
http://www.americanpressinstitute.org/publications/reports/survey-research/millennials-news/

13. twitter.com stats

16. instagram.com stats

20. is there a market for social media? Is there a
reason DBHIDS and its partner agencies should
participate?

21. should everyone here be on social media for
work?

22. why is it important that, even if we DON’T use it
for work purposes, we understand social media?

23. Best Practices
what are the cool kids doing?

24. scheduling

25. monitoring

26. responding

27. having fun,
where appropriate

28. multiple
accounts

33. Social Media Tools
when all you have is a hammer, everything looks like a nail

34. scheduling

36. monitoring

37. #free

38. responding

39. http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/

40. Social Media Messages
is this thing on?

44. 50% fun, engaging,
creative content
30% news, retweets,
other people’s content
20% calls to action

45. how do YOU use your personal social media?

46. Thank You
about.com/jgarrow